sports pr lecture, march 21
TRANSCRIPT
Example of a game wrap:http://www.usatoday.com/story/sports/mlb
/2017/03/21/puerto-rico-beats-netherlands-11-innings-world-baseball-
classic/99439162/
No In-class Lecture on 3/28*use time to attend a live sporting event
Game Wrap:Due March 28 by 9 p.m.
Email to: [email protected] UC email, please
Press Conference Paper:Due April 4 (in class, typed/printed)
*Watch this press conferencehttps://www.youtube.com/watch?v=-_jR7xZzUUs
500-word opinion essay on:-why was it held, who was target audience, your overall opinion of the press conference and what improvements you may have made in the key messages, overall tone.
Group Projects:
Expectations:*Full group participation*Power Point presentation*Two page summary using PR principles
Group Projects:
Presentation Outline with visuals:*Overview of the social media platform*Overview of the organization*Objective*Target audience/key messages*Tactics*Budget*Staffing plan*Measurement
Group Projects:Presentation date: April 4
Group #1: J. Ross, G. Volon, T. Keuchler, C.Klenk
*How UC Football can use Snapchat in three ways to increase student attendance by 10%
Group Projects:Presentation date: April 4
Group #2: A. Makin, C. Steele, M. Hahn, T. Ackerson
*How UC Men’s Basketball can use Snapchat in three ways to increase student attendance by 10%
Group Projects:Presentation date: April 4
Group #3: G. Burden, J. Salatin, D. Jingles, R. Patterson
*How FC Cincinnati can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games
Group Projects:Presentation date: April 4
Group #5: T. Hall, M. Gates, Z. Mahon, G. Hall
*How Flying Pig Marathon can use paid Instagram campaigns in three ways to attract 300 full marathon registrations
Group Projects:Presentation date: April 11
Group #4: RJ Warner, C. Patterson, T. Skidmore, J. Meyer
*How Cincinnati Reds can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games
Group Projects:Presentation date: April 11
Group #6: L. Bolden, J. Elfers, R. Terry, K. Rickman
*How Western & Southern Open can use paid Instagram campaigns in three ways to attract 300 college students to the first weekend of tourney play.
Group Projects:Presentation date: April 11
Group #7: T. Roberson, J. Urenovitch, K. Parrinello, E. Divine
*How Marvin Lewis Community Fund can use paid YouTube campaign in three ways to grow donor base by 10 new donors
Group Projects:Presentation date: April 11
Group #9: K. Sasala, J. McNabb, A. Selner, A. Pettus
*How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees
Group Projects:Presentation date: April 18
Group #10: P. Glaab, K. Vismara
*How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees
Group Projects:Presentation date: April 18
Group #11: M. Williams, F. Harris
*How Western & Southern Open can use Snapchat in three ways to reach HS students to attend HS Day with a goal of 300 additional students
Group Projects:Presentation date: April 18
Group #12: A. Albrecht, E. Compton, C. Gorsline, M. White
*How DAV 5K can use paid Facebook campaign in three ways to increase race registration by 500 in November
Group Projects:Presentation date: April 25
Group #13: L. Powell, S. Fernandes, C. Mytnick, A. Buczkowski
*How Queen Bee Half Marathon can use paid Facebook campaign in three ways to increase race registration by 500 in October
Group Projects:Presentation date: April 25
Group #8: C. Gloor, D. Bush III, G. Bean, T. Dillow
*How Cincinnati USA Sports Commission can use paid YouTube campaign in three ways to grow donor base by 10 new donors
Group Projects:Presentation date: April 25
Group #14: M. Banas, T. Hise
*How Flying Pig Marathon can use Facebook live in three ways to drive registration for 2019 race by 500 full marathon registrants