Sport PRLecture: 1.23.18

University of Cincinnati

By Jackie Reau

Public Relations (definition):

Effectively communicating to influence behavior

Current Events Research and Presentation

Overview and Schedule

Title: Sponsorship Revenue at the University of Notre Dame Athletics

What do you notice about this stadium in terms of sponsorship signage and activation?

Public Relations Planning

Key Messages for Each Audience*Call-to-action to motivate desired behavior

-Buy tickets today by 5 p.m.

What do you notice about this stadium in terms of sponsorship signage and activation?

Notre Dame Sponsorship Philosophy

There will be no advertising sold or aired at any athletic facility on campus (football, basketball, Olympic sports).

The Notre Dame Sponsorship Challenge

In 2003, ND launched its first-ever ND Sports Properties to create a corporate partnership.

Since then, key corporate partners have contributed $100 million + annually.

Sources: ESPN.com, FanSided.com

The Notre Dame Sponsorship Challenge

NBC Sports: $15 million/yearUnder Armour: $9 million/yearCoca Cola, Gatorade, xFinity, Delta, Bank of America, Canon, Nissan: $1 million+/year

The Notre Dame Sponsorship Challenge

Sponsorship Benefits:*Use of Notre Dame brand marks*Media inventory on ND Sports Media (TV, radio)*Digital media branding on ND athletic sites*Hospitality (Friday Coaches Lunch, private boxes, tickets to games)*Access to Coach Kelly and other coaches

Current Event Schedule

Choose a topic based on the subject provided

Cite two sources in your research

Create a presentation with at least three PP slides to share in class on your assigned date

Schedule

February 6: Zamagias, Williams, Wilhelm, AbramsTopic: Youth Sports Participation in America

February 13: West, Walker, Trail, AchauerTopic: Fantasy Football Participation in America

February 20: Todd, Tiettmeyer, Spahr, Smith, NoahTopic: Tech in Sports Stadiums: Upgrade Needed

February 27: Smith, Chris, Salihu, Russell, RouhierTopic: Trends in Sports Fan Experiences

Schedule

March 6: Roberto, Powell, Peake, Parente, BatesTopic: Revenue Model of March Madness (men’s

basketball tournament)March 20: O’Brien, Medaris, Kimmey, Keller, Belcher

Topic: Community Relations and SportsMarch 27: Kane, Jones, Jensen, Jacobs, Berland

Topic: Growth of the X Games. Why?April 3: Hutto, Gbenro, Garrison, Friedman

Topic: How ESPN can regain subscribers new programming

Schedule

April 10: Fogle, Deguara, Dawson, Davis, BowdenTopic: Revenue model of in-stadium sports retail

April 17: Daddabbo, D’Orazio, Cox, Campbell, BriedeTopic: How Snapchat is becoming a sports news

media outletApril 24: Calhoun, Bumpass, Bryan, Bruner

Topic: NBA and eSports league

January 30: No Class LectureAttend a Live Sporting Event to Write a Game Wrap Assignment

Typed assignment due via email to Jackie Reau, jreau@gamedaypr.com by Jan. 30, 9 p.m.

Other helpful hints*Print rosters of both teams*Print game notes so you know any milestones of the game*Add your name as the author*Use Cincinnati as your dateline*Include the score*Write a headline*Proof read

Robinson's 19 lead Hokies past No. 10 UNC, 80-69By Jordan Smith, The Oklahoman

BLACKSBURG, VA (January 22, 2018) -- Justin Robinson scored 19 points and Virginia Tech pulled away in the second half to beat No. 10 North Carolina 80-69 on Monday night in Blacksburg, Virginia.

Ahmed Hill added 18 points for Virginia Tech (14-6, 3-4 Atlantic Coast Conference). Hill scored seven in a row to start the decisive 13-3 burst, which turned a 51-48 lead into a 64-51 advantage with just under eight minutes remaining. Kerry Blackshear Jr. added 16 points.

Joel Berry and Luke Maye scored 23 points each for the Tar Heels (16-5, 5-3). North Carolina never got closer than eight points in the final eight minutes.

The Hokies ended the first half on a 15-2 run to lead 39-32 at the break. Back-to-back 3-pointers by Berry sparked the Tar Heels early in the second half, but then Hill's 3-pointer started his personal 7-0 run.

In-Class Press Release Assignment

*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions

*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee

February 6

• Speed Writing Night

• 100 Points