sports pr lecture #1, 1.8.13
TRANSCRIPT
Sport and the MediaLecture: 1.8.13
University of CincinnatiBy Jackie Reau
Class Introductions+
“Dream Job”
Review Syllabus
Class Expectations
Be on time: 6 p.m. means 5:55 p.m.Participate in class
Complete assignments on timeCheck for typos in work
Look for my weekly emails
All lectures are on slideshare.net/gamedayjreau
Class Participation
Assignments
Current Event Quizzes
Group Assignment: Groups of four
**To develop a strategic public relations plan with a provided topic to include the following elements and live presentation. *Overall objective*Research to support the initiative*Target audiences*Key messages*Three to five initiatives to support the PR plan
Press release Media eventCommunity relations eventSocial media initiative
*Timeline of activity*Budget*Metrics scorecard
Current Events Issues in Sports for 2013