start your own podcast

Start YourOwn Podcast

(I did. So can you)

Quick Survey

Henrik de GyorConsultant - Another DAM Consultancy

Advisor - University of MD - Dingman Center for Entrepreneurship

Podcaster - Another DAM Podcast -

Tagging.tech

Rights.tech

Blockchain Billions

Writer - 9 eBooks plus a few blogs3

What is a Podcast?An episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user's own local computer or portable media player.

Blending the words "iPod" (a brand of media player) and "broadcast". Some sources claim “pod” derived from "portable on demand".

4Source: Wikipedia

Types of PodcastsAudio podcasts*Enhanced podcastsPodcast novelsVideo podcasts

5Source: Wikipedia*What the rest of the presentation is about

Statistics

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49% of people know what a podcast is 21% of people listen on a monthly basis (up from 17% in 2015)13% of people listen on a weekly basis (up from 10% in 2015)

27% of people aged 12 to 24 listen monthly 24% of people aged 25 to 54 listen monthly

1 in 4 podcast consumers plug MP3 players or smartphones into the car audio system “nearly every day.”

Apple has surpassed 1 billion subscriptions for podcasts via iTunes

Why create a podcast series?

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Top 10 mistakes podcasters make1. A lot of knowledge, but little passion for the topic2. No clear goal/purpose/reason for doing the show3. Having the “Show Me The Money” attitude4. Expecting massive success at the launch of the podcast5. Focusing on stats instead of existing audience6. Not having a list from the beginning7. Wanting to launch several shows at once8. Really bad audio quality9. Waiting to launch until everything is perfect

10. Not releasing your podcast as a .mp3 file

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Create your own podcast

Steps to podcast● Pick goals/hosts/speakers/style/theme/topic● Structure your episode (intro/main content/call to

action/contact/outro)● Get a microphone● Record 3 to 5 episodes to launch with● Edit episodes (use tools vs. service) ● Storage for your audio feed● Test feed for distribution● Schedule your podcast release with a regular cadence

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How long should it be?

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PODCAST FREQUENCY

Daily

Weekly

Biweekly

Monthly

Annually?

SUGGESTED EPISODE LENGTH

1–15 minutes (sometimes 30)

15–60 minutes (with exceptions)

60 minutes

60–90 minutes

This isn’t podcasting!

Source: https://theaudacitytopodcast.com/tap017-how-long-and-how-often-should-you-podcast/

Examples:4 different podcast series

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Another DAM Podcast

About Digital Asset Management

Started September 2010

192 episodes released

http://anotherdampodcast.com

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Tagging.tech

Comparing human generated vs. machine generated metadata

Started March 2016

16 episodes released

http://tagging.tech

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Rights.tech

About IP Rights Management

Started May 2016

26 episodes released

http://rights.tech

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Blockchain Billions

About the blockchain

Started December 2016

15 episodes released, 20 scheduled

http://bcbpodcast.com

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Premium or Business Plan

Domain name redirect

Theme/site design/logo

Add .MP3 content and text posts

Add transcripts, images and PDFs (optional)

Test, then make public

Add feed to iTunes and other channels

All podcasts hosted on Wordpress

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AdditionalResources

Books on Podcasting

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Online Resources on Podcasting

Blubrry

Directory of Powerful Podcasters

Free Podcast Course

Podcast Guide

Podcasting A to Z

Podcast Websites20

Questions?connect@anotherdamconsultancy.com

@hgg101