startup academy - elevator pitch

ELEVATOR PITCH

ELEVATOR PITCH IS

0:30 - 3:00 min

GET ON THE RADARGRANT ACCESS TO TALK

BAD PITCH: https://www.youtube.com/watch?v=eP9pgUBJRPY

TOUGH BUT GOOD PITCH: https://www.youtube.com/watch?v=s8d5wxGEGc8

SUCCESSFUL PITCH: https://www.youtube.com/watch?v=v3jiZXpVBoM

WHAT IS YOUR 1 SENTENCE PITCH?

WHAT IS YOUR 1 SENTENCE PITCH?

“WE MAKE GREAT VIDEOSTHAT EXPLAIN AN IDEA OR PRODUCT IN CLEAR AND INSPIRING WAY, ENGAGING MORE CUSTOMERS ONLINE.”

MINE IS:

WHY?

WHAT?

WHO?

WHY?

WHAT?

WHO?

BEFORE YOU GET TO WORK

INVESTORS CARE ABOUT

1. TEAM

2. MARKET POTENTIAL

3. BUSINESS MODEL THAT MAKES MONEY

4. UNIQUE TECHNOLOGY (IP)

THE TRUTH IS

INVESTORS INVEST IN PEOPLE

EP STRUCTURE

EP STRUCTURE

1. Opening/Icebreaker (optional)

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

5. What is the value for customer?

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

5. What is the value for customer?

6. What are your projections?

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

5. What is the value for customer?

6. What are your projections?

7. Who is your team and why can you make it?

HOW TO FAIL AN ELEVATOR PITCH

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME

3. TALK THE WRONG GUYS THE WRONG FACTS

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME

3. TALK THE WRONG GUYS THE WRONG FACTS

6. DO NOT CALL TO ACTION

10-20-30 RULEfor presentations

IT IS ALL ABOUT QUESTIONS YOU GET

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

• How are you unique?

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

• How are you unique?

• What is your traction?

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

• How are you unique?

• What is your traction?

•What is your action plan?

ANSWERING QUESTIONS

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

•Never say YES / NO, BUT ...

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

•Never say YES / NO, BUT ...

•Do not start, “Debate contests»

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

•Never say YES / NO, BUT ...

•Do not start, “Debate contests»

•Golden rule: stay calm and never lie

HOW TO SPEAK

HOW TO SPEAK

•Use short, active sentences

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

•Pause between ideas to get the attention

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

•Pause between ideas to get the attention

•Vary the tempo and pitch

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

•Pause between ideas to get the attention

•Vary the tempo and pitch

•Avoid filler words

BODY LANGUAGE

BODY LANGUAGE

•Make slow movements

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

•Do not play with objects

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

•Do not play with objects

•Do not insert your hands into the pockets

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

•Do not play with objects

•Do not insert your hands into the pockets

•Make eye contact with the crowd and scan

PRACTICE... PRACTICE... PRACTICE

MIRRORVIDEOFAMILY

FRIENDSYOUR DOG

GAME 1: BLIND PITCH

GAME 2: ELEVATOR

GAME 3: DRAGON’S DEN