startup basics workshop - · pdf filestartup basics workshop presented by: ... why not be an...

STARTUP BASICS

WORKSHOP

PRESENTED BY: MATT PRETORIUS

COPYRIGHT © 2014 RIGHT RESERVED BY MATT PRETORIUS

@Matt_Pret /MattPretorius

Why not be an entrepreneur?

The Theory...

• Why Great Ideas Without Action Means Nothing (Link)

• Ideas ≠ innovation ≠ startups

• Innovation = invention + commercialisation

Traditional Business Process

Ideation/ Identifying

Opportunity

Write a Business Plan

Raise Funding

Receive Funding & Execute

• Assemble Team

• Develop Product

Market Launch

Probability of Success in Silicon Valley 1990-2000: oTechnical Success 60 % oCommercial Success 55 % oEconomic Success 40 % Overall Probability 13 %

Level of

Development

Implementation

Resources

Early Market

Ch

as

m

Torna

doMain Markets

Community

Technology

Adoption Rate

Technology

Development and

Invention

Commercialsiation

Industry (wealthy

businesses, private equity,

government investment

etc.)

Investors

(wealthy

individual)

Startups (entrepreneur

funding)

Academia

(government

funding)

Discovery Technology

Demonstration

Development Commerciali-

sation

VALLEY OF DEATH

How will you get there?

The Startup Owner’s Manual: The step-by-step guide for building a great company

By Steve Blank & Bob Dorf

Slicing Pie

"You and a friend go 50/50 on a new business. You do all the work. He still owns 50% for

doing nothing. Now what?"

The Business Model Generation: Business Model Canvas

By Alexander Osterwalder & Yves Pigneur

Business Model Canvas

The Lean Startup

By Eric Ries (2011)

The Validation Board

What type of startup are you?

Figure: Adapted from the Herrington et al. (2009)

What type of funding is there?

Figure: Adapted from the Herrington et al. (2009)

Figure: Adapted from the Fraser (2013)

How will you get there?

Pitching Tips:

We are a .....(1).... company that serves ....(2).... , which need ....(3).... We provide ....(4)...., which helps them by ....(5).... Unlike ....(6)...., our company addresses ....(7).... Backed by ....(8)...., we are now focused on ....(9)....

(1) industry category (2) target market (3) summary of customer problem (4) how you make money (5) product benefits (6) type of competitors (7) unique value (8) major partner or executive names (9) call to action

Thank You/Dankie/Enkosi Kakhulu