startup basics workshop - · pdf filestartup basics workshop presented by: ... why not be an...
TRANSCRIPT
STARTUP BASICS
WORKSHOP
PRESENTED BY: MATT PRETORIUS
COPYRIGHT © 2014 RIGHT RESERVED BY MATT PRETORIUS
@Matt_Pret /MattPretorius
The Theory...
• Why Great Ideas Without Action Means Nothing (Link)
• Ideas ≠ innovation ≠ startups
• Innovation = invention + commercialisation
Traditional Business Process
Ideation/ Identifying
Opportunity
Write a Business Plan
Raise Funding
Receive Funding & Execute
• Assemble Team
• Develop Product
Market Launch
Probability of Success in Silicon Valley 1990-2000: oTechnical Success 60 % oCommercial Success 55 % oEconomic Success 40 % Overall Probability 13 %
Level of
Development
Implementation
Resources
Early Market
Ch
as
m
Torna
doMain Markets
Community
Technology
Adoption Rate
Technology
Development and
Invention
Commercialsiation
Industry (wealthy
businesses, private equity,
government investment
etc.)
Investors
(wealthy
individual)
Startups (entrepreneur
funding)
Academia
(government
funding)
Discovery Technology
Demonstration
Development Commerciali-
sation
VALLEY OF DEATH
How will you get there?
The Startup Owner’s Manual: The step-by-step guide for building a great company
By Steve Blank & Bob Dorf
Slicing Pie
"You and a friend go 50/50 on a new business. You do all the work. He still owns 50% for
doing nothing. Now what?"
The Business Model Generation: Business Model Canvas
By Alexander Osterwalder & Yves Pigneur
The Lean Startup
By Eric Ries (2011)
What type of startup are you?
Figure: Adapted from the Herrington et al. (2009)
What type of funding is there?
Figure: Adapted from the Herrington et al. (2009)
Figure: Adapted from the Fraser (2013)
How will you get there?
Pitching Tips:
We are a .....(1).... company that serves ....(2).... , which need ....(3).... We provide ....(4)...., which helps them by ....(5).... Unlike ....(6)...., our company addresses ....(7).... Backed by ....(8)...., we are now focused on ....(9)....
(1) industry category (2) target market (3) summary of customer problem (4) how you make money (5) product benefits (6) type of competitors (7) unique value (8) major partner or executive names (9) call to action
