strategies to drive video consumption and monetization

SpotXchange & IRIS.TV presents: Strategies to drive video consumption and monetization

Asking a Question

Asking a Question

Rohan Castelino Director of Business Development

IRIS.TV

Franklin Horn Product Manager

Prometheus Global Media

SpotXchange & IRIS.TV presents: Strategies to drive video consumption and monetization

Consumption TrendsExpanding Total TV Universe

Consumption Trends

• Expanding Total TV Universe

• Adults in the US will spend an average of5 hrs and 31 min watching video per dayin 2015

• Digital video accounts for 1 hrs 16 min

• Digital Video accounts for nearly a quarterof total video viewing

4 Hr. 15 Min. 1 Hr. 21 Min.

4 Hr. 22 Min. 1 Hr. 3 Min.

4 Hr. 31 Min. 50 Min.

4 Hr. 38 Min.

4 Hr. 35 Min. 21 Min.

36 Min.

2011

2012

2013

T.V. DigitalAverage Time Spent per Day with Video by US Adults by Media, 2011-2015

Source: eMarketer

2014

2015

68%

Millennial Viewing BehaviorMillennial Distribution of Total TV Time

Device Viewing Distribution

Live TV 41%

Online 34%

DVR Viewing 15%

On-Demand 10%

Source: Verizon: Millennials and Entertainment

44% 31% 29% 31%

Or No Devices @ 4%

MonetizationDigital Video Advertising Revenue (US Dollars)

Source: Business Insider, IAB $6.5 Billion

$3.7 Billion$4.2 Billion

$4.9 Billion $5.6 Billion$6.2 Billion $6.8 Billion

$5.2 Billion

$4 Billion

$2.9 Billion

$2 Billion

$1.2 Billion

2015E 2016E 2017E 2018E 2019E 2020E

MobileDesktop

Create an engaging viewing experience

Short Form Content

Ad VideoViewing

Experience Stops

Long Form Content

AdVideo Video Ad Video Ad Video Ad

Operational Problems of Engagement & Monetization

SpotXchange & IRIS.TV

Programming PlaylistsOperational Problems

United States vs. Mexico Added to Your Playlist

United States vs. Germany Added to Your Playlist

Germany vs. England Added to Your Playlist

United States vs. Australia Added to Your Playlist

United States vs. England Added to Your Playlist

Audience UtilizationOperational Problems

NEW Grumpy Cat Video PLAY VIDEO

$6.5 Billion

Measurement Operational Problems

?

Indicators of Successful Video Personalization

SpotXchange & IRIS.TV

Successful Video Personalization

Programmatic Content Delivery

Audience Utilization

Measurement Brand Safety

Programmatic Content Delivery with IRIS.TV

Adaptive Stream™ (Programming Engine)

Business Rules Engine (Programming Controls)

IRIS.TV Personalization IRIS.TV programs the video most relevant to the uses by conducting three forms of analysis in real-time:

Asset to AssetContextual Analysis

User to AssetConsumption Analysis

User to UserAudience Analysis

Interactive ButtonsSkip / Back Like / Dislike

Preview next video

Standard Player IRIS.TV Enabled Player

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March 05 March 10 March 15 March March 25 March 30

VIE

WS

Initial Views

IRIS Views

Billboard Product Objectives

Increase entry points around billboard.com into great video content &Get people to experience the breadthof video content

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May 18

VIE

WS

May 23 May 30AprilMarch

Initial Views

IRIS Views

What questions can we answer for you?

Thank You