supercharge your digital lead machine

SUPERCHARGE YOUR DIGITAL LEAD MACHINE

INTRODUCTIO

NMeet Rand

Rand LeMarinelVP-Marketing @ Shred Nations@SN_Rand 13 years in Marketing• Dish Network• Vail Resorts• Aspen Snowmass• Intuit• DaVita• Rocky Mountain Health Plans• Lillian Vernon

With Shred Nations since 2014

Golfing, hiking, beer and the Denver Broncos

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

INTRODUCTIONOverview

2016 In Review

• GMB• Barnacle• Technical• Paid• Content

Rev It Up

• General• Mobile• Response

Drive It Fast

Q & A

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

Stats 2016 YEAR IN REVIEW

232,000+ Inquiries

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© 2017 Shred Nations. All Rights Reserved.

Stats

68,000+ Referrals

2016 YEAR IN REVIEW#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

2016 YEAR IN REVIEWStats

63% Commercial37% Residential

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© 2017 Shred Nations. All Rights Reserved.

2016 YEAR IN REVIEWStats

29% Network30% Small41% Other

Network Small Other

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© 2017 Shred Nations. All Rights Reserved.

REV IT UPWhy?

Google this, Google that, Google everything

#NAID2017 #AskRand

© 2017 Shred Nations. All Rights Reserved.

REV IT UPWhy? #NAID2017

#AskRand

© 2017 Shred Nations. All Rights Reserved.

REV IT UPGMB #NAID2017

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Google My Business

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REV IT UPGMB

Claim your listing

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REV IT UPGMB

Add Images#NAID2017 #AskRand

63% of Google image search turns into trafficBrafton – 11/26/14

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REV IT UPGMB

Add Images#NAID2017 #AskRand

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REV IT UPGMB

Phone Number#NAID2017 #AskRand

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REV IT UPGMB

Hours

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REV IT UPGMB

Hours

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REV IT UPGMB

Reviews

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REV IT UPBarnacle Marketing #NAID2017

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REV IT UPBarnacle Marketing #NAID2017

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© 2017 Shred Nations. All Rights Reserved.

REV IT UPBarnacle Marketing #NAID2017

#AskRand

Social Media

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REV IT UPBarnacle Marketing #NAID2017

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Customer Service

https://www.customermagnetism.com/blog/social-responses-rock-customer-service-social/

REV IT UPBarnacle Marketing #NAID2017

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REV IT UPTechnical #NAID2017

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REV IT UPTechnical #NAID2017

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Google Page Speed Insights

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REV IT UPTechnical #NAID2017

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Waterfall

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REV IT UPTechnical #NAID2017

#AskRand

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REV IT UPTechnical #NAID2017

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Wordpress Plugins

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REV IT UPTechnical #NAID2017

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Google Search Console

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REV IT UPTechnical #NAID2017

#AskRand

Monitor Errors

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REV IT UPTechnical #NAID2017

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Add Sitemaps

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REV IT UPTechnical #NAID2017

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Monitor Sitemaps

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REV IT UPPaid #NAID2017

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Advertise When Available

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REV IT UPPaid #NAID2017

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REV IT UPPaid #NAID2017

#AskRand

Test, Test, Test

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REV IT UPPaid #NAID2017

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Tell a Story

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REV IT UPPaid #NAID2017

#AskRand

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Display

REV IT UPPaid #NAID2017

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Geolocate

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DRIVE IT FASTOverall Conversion #NAID2017

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DRIVE IT FASTOverall Conversion #NAID2017

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Trust Symbols

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DRIVE IT FASTOverall Conversion #NAID2017

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Call to Action

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DRIVE IT FASTOverall Conversion #NAID2017

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Click to Call

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DRIVE IT FASTOverall Conversion #NAID2017

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Autofill

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DRIVE IT FASTMobile #NAID2017

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30% of Traffic

2012 2013 2014 2015 20160

10

20

30

40

50

60

70

80

90

100

Mobile Desktop Tablet

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DRIVE IT FASTMobile #NAID2017

#AskRand

60% of Searches

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DRIVE IT FASTMobile #NAID2017

#AskRand

Test Mobile

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DRIVE IT FASTMobile #NAID2017

#AskRand

Multi-Device

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DRIVE IT FASTMobile #NAID2017

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Multi-Browser

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DRIVE IT FASTMobile #NAID2017

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Clickability

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DRIVE IT FASTMobile #NAID2017

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Autofill (Again)

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DRIVE IT FASTMobile #NAID2017

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Scrollability

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DRIVE IT FASTMobile #NAID2017

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Click to Call

DRIVE IT FASTResponse #NAID2017

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Reply Where the Customer Inquires

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THE ENDQUESTIONS @SN_Rand #AskRand

© 2017 Shred Nations. All Rights Reserved.