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SURVIVING THE FLOOD
OF INFORMATION
ANDI ADIPRASETYO http://about.me/andiadiprasetyo
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74.6M THE NUMBER OF INTERNET
USERS IN INDONESIA
http://www.techinasia.com/indonesia-internet-users-markplus-insight/
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64M THE NUMBER OF INDONESIAN
MONTHLY ACTIVE USERS ON
FACEBOOK
http://www.thejakartapost.com/news/2013/06/18/facebook-has-64m-active-indonesian-users.html
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570M AVERAGE FACEBOOK STATUS
UPDATES IN INDONESIA EACH
MONTH
Source: KOMLI
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403M AVERAGE PHOTO UPLOADED
ON FACEBOOK IN INDONESIA
EACH MONTH
Source: KOMLI
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58M THE NUMBER OF TOTAL
TWITTER USERS IN INDONESIA
http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing/
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15 TWEETS SENT OUT IN A SECOND
BY INDONESIAN
http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city
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55M INSTAGRAM’S AVERAGE
PHOTOS PER DAY
http://instagram.com/press/
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459M ONLINE VIDEOS WATCHED BY
INDONESIAN (42% FROM
GOOGLE SITES)
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
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50.5 ONLINE VIDEOS WATCHED PER
VIEWER IN INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
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8M ONLINE VIDEO VIEWERS IN
INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
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7M YOUTUBE’S UNIQUE VISITORS IN
INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS
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4M AVERAGE YOUTUBE’S
HOMEPAGE MASTHEAD UNIT
AD IMPRESSIONS PER DAY IN
INDONESIA
SOURCE: GOOGLE INDONESIA
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AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
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AND ANY OTHER ACTIVITIES THEY DO ON INTERNET (OR MOBILE DEVICES...)
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WHAT DOES IT TELL YOU?
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YOUR (POTENTIAL) CONSUMERS ARE ALREADY FLOODED WITH INFORMATION
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TAKE A STEP BACK AND RETHINK YOUR STRATEGY
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HERE’S A FEW REMINDERS TO SURVIVE IN THE FLOOD OF INFORMATION
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1
CONTENT IS THE KING CONTEXT IS THE GENERAL
DISTRIBUTION IS THE QUEEN
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IT SHOULD BE CREATIVE IT SHOULD RESONATE THE AUDIENCE
IT SHOULD PLACED WELL
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LIKE A GOOD TV SHOW
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2
TRENDS ALWAYS CHANGING
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TRACK THE TRENDS ANALYZE THE TRENDS LEVERAGE THE TRENDS
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3
IN DIGITAL WORLD, PEOPLE HAVE ADD
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3
IN DIGITAL WORLD, PEOPLE HAVE ADD
(ATTENTION DEFICIT DISORDER)
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BE ATTENTIVE TO THEM BE PATIENCE TO THEM
BE SMART TO CATCH THEIR ATTENTION