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2 DIGITAL MARKETING IN 2020

TABLE OF CONTENTSINTRODUCTION���������������������������������������������������������������������������������������������������������������������������1

How�Much�does�it�cost�for�Facebook�Ads�and�Facebook�Marketing�services�

in�Singapore�in�2020?��������������������������������������������������������������������������������������������������������������2

How�much�does�it�cost�to�hire�LinkedIn�Marketing�and�Ad�Services�in�

Singapore�in�2020?�������������������������������������������������������������������������������������������������������������������4

How�much�does�it�cost�to�hire�an�Instagram�Influencer�in�Singapore�in�

2020?����������������������������������������������������������������������������������������������������������������������������������������������6

How�much�does�it�cost�run�Instagram�Ads�in�Singapore�in�2020?��������������������� 7

How�much�does�it�cost�to�hire�Instagram�Marketing�Services�Singapore�in�

2020?���������������������������������������������������������������������������������������������������������������������������������������������� 7

How�much�does�YouTube�marketing�cost�in�Singapore�in�2020?������������������������9

How�much�does�it�cost�to�hire�SEO�services�in�Singapore�in�2020?�����������������11

How�much�does�it�cost�to�hire�Google�Ads�PPC�services�in�Singapore�in�

2020?�������������������������������������������������������������������������������������������������������������������������������������������� 13

How�much�does�it�cost�to�get�Email�Marketing�Services�in�Singapore�in�

2020?�������������������������������������������������������������������������������������������������������������������������������������������� 15

How�much�does�it�cost�to�get�a�website�design�done�in�Singapore�in�2020?

��������������������������������������������������������������������������������������������������������������������������������������������������������� 17

How�much�does�it�cost�to�hire�Facebook�Messenger�Chatbot�Marketing�

experts�in�Singapore�in�2020?�������������������������������������������������������������������������������������������19

DIGITAL MARKETING IN 20201

INTRODUCTIONHow Much Does it cost to do Social Media Marketing in Sin-gapore in 2020?

The�cost�of�hiring�social�media�marketing�agency�for�all�your�social�media�marketing�needs�will�range�from�$1000�a�month�up�to�$20,000�a�month�in�Singapore�

Singapore’s�population�is�around�5�8�million�people,�and�out�of�these�3�3�million�people�are�social�media�users��More�than�40%�of�internet�users�in�Singapore�make�purchases�online��It�is�important�for�you�to�be�doing�Social�Media�and�Digital�Media�Marketing�in�Singapore�because�consumers�prefer�to�spend�time�on�the�internet�prior�to�making�purchase�decisions��They�check�out�reviews�and�ratings�on�social�media�channels��If�you�are�not�out�there,�you�are�probably�not�making�a�sale�

Let’s�look�at�the�breakdown�of�what�it�really�costs�to�do�Social�Media�Marketing�and�Digital�Media�Marketing�in�Singapore�

"They check out reviews and ratings on social media channels. If you are not out there, you are probably not

making a sale."

DIGITAL MARKETING IN 20202

FACEBOOKHow Much does it cost for Facebook Ads and Facebook Marketing services in Singapore in 2020?

Budget�your�costs�for�Facebook�Ads�based�on�the�following�estimates�:

•� Facebook�Ads�Cost�per�Click�(CPC)�–�Average�Cost�$�1�10•� Facebook�Ads�Cost�per�1000�Impressions�(CPM)�–�Average�Cost�$�7�30•� Facebook�Ad�Creatives�–�Post�Graphics�–�Cost�May�Vary�from�$25�per�hour�

to�$�150�per�hour�depending�on�the�complexity�of�design�and�quality�and�experience�levels�

•� Facebook�Ads�management�as�a�service�–�Average�Cost�$�500-$2000�per�month�or�20%�of�your�total�ad�spend�per�month�whichever�is�higher�

Facebook� is� the�most�popular�social�media�channel� in�Singapore�with�82%�of�the�population�using�this�channel��However,�the�channel�has�evolved�significantly�now�such�that� in�the�newsfeed�it� is�extremely�unlikely�to�get�eyeballs�through�organic�posts� on�Facebook�Pages�� It� has�become�a�pay� to�play�platform��So�without�spending�on�Facebook�Ads,�chances�of�your�content�being�discovered�on�the�newsfeed�are�very�low��Budget�for�Facebook�Marketing�when�figuring�out�how�much�cost�for�digital�marketing�should�you�allocate�for�your�2020�plan�

DIGITAL MARKETING IN 20203

STARTER

$250/Month

•� 10�social�Posts�with�Graphics�per�month

•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�

month

STANDARD

$500/Month

•� 20�social�Posts�with�Graphics�per�month

•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�

per�month

PREMIUM$1000/Month

•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month

Here is what we offer in our package for Facebook

4

LinkedInHow much does it cost to hire LinkedIn Marketing and Ad Services in Singapore in 2020?

•� Cost�of�Ads�on�LinkedIn�–�Minimum�Bid�–�Approximately�$�2•� Cost�of�Ads�on�LinkedIn�per�1K�impressions�(CPM)�–�Approximately�$�7-9•� Cost�of�Ads�on�LinkedIn�per�Click�(CPC)�–�Approximately�$�5-6•� Cost� of� Hiring� a� LinkedIn�Marketing� Service� provider,� agent� or� freelancer��������

–�$�200�–�$�2000�per�month

LinkedIn� is� a� great� platform� to� build� your� Brand’s� Thought� Leadership� and�Authority� as� Subject� Matter� Expert� in� the� professional� space�� Here� you� can�network�and�connect�with�other�entrepreneurs�and�businesses�and�even�do�B2B�lead�building�efforts��Conisder�this�platform�when�setting�budgets�for�how�much�costs�to�allocate�for�digital�marketing�in�2020�

DIGITAL MARKETING IN 2020

DIGITAL MARKETING IN 20205

STARTER

$250/Month

•� 10�social�Posts�with�Graphics�per�month

•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�

month

STANDARD

$500/Month

•� 20�social�Posts�with�Graphics�per�month

•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�

per�month

PREMIUM$1000/Month

•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month

Here is what we offer in our package for LinkedIn

DIGITAL MARKETING IN 20206

INSTAGRAM INFLUENCERHow much does it cost to hire an Instagram Influ-encer in Singapore in 2020?

Instagram�influencer�rates�in�Singapore�in�2020�are�as�follows:

The�use�of�Local�Instagram�Influencers�has�tripled�over�the�last�year,�with�more�brands�going�for�collaborations��Any�local�influencer�who�has�a�following�of�more�than�10k�following�can�easily�fetch�up�to�$�1000�per�post�

The�biggest�segment�for�targeting�through�Digital�Marketing�in�Singapore�is�15–24year�age�group�which�comprises�87%�of� the� Instagram�users��You�can�hardly�afford�to�ignore�this�wonderful�platform��Especially�so�if�you�are�selling�products�that�have�a�visual�element�to�it��Example�Fashion,�Beauty,�Food�etc�

The�above�information�is�taken�from�Get�Kobe�(a�social�marketing�agency),�these�are�the�typical�rates�of�influencers�in�Singapore��https://www�getkobe�com/what-is-social-media-influencer-marketing/

And�you�may�find�this�resource�useful�on�10�guaranteed�ways�to�increase�your�influence�and�following�on�Instagram�

Instagram Followers Rates (Per Instagram Post)

2,000�to�10,000 $�75�to�$�250

10,000�to�50,000 $�250�to�$�500

50,000�to�100,000 $�1,000�to�$�3,000

500,000�and�above $�3,000�and�above

DIGITAL MARKETING IN 20207

INSTAGRAMHow much does it cost run Instagram Ads in Singa-pore in 2020?

Instagram�Ads�Cost�per�Click�(CPC)�in�Singapore�$�1�4�to�$�1�5Instagram�Ads�Cost�per�1K�impressions�(CPM)�in�Singapore�$�6�to�$�7

How much does it cost to hire Instagram Marketing Services Singapore in 2020?

Cost�of�Hiring�an�expert�to�manage�and�run�your�Instagram�Account�do�proper�hashtag�research�and�run�Ads�would�range�between�$�500�to�$�5000�per�month�depending�on�the�scope�of�work�and�level�of�expertise�involved�

Instagram�posts�with�hashtags�receive�a�whopping�70%�more�engagement�than�posts�without�hashtags��So,�they’re�more�popular�and�more�visible�on�Instagram�than�non-hashtagged�posts��While�many�people�use�tools�to�get�this�done�such�as�Hashtagify�me�or�apps�such�as�Hashtag�Expert�for�IG�https://apps�apple�com/us/app/hashtag-expert-for-ig/id1256222789,�however�you�cannot�get�a�100%�result�from�these�apps��The�best�is�to�do�your�own�research�for�what�works�in�your�niche�and�business�

DIGITAL MARKETING IN 20208

STARTER

$250/Month

•� 10�social�Posts�with�Graphics�per�month

•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�

month

STANDARD

$500/Month

•� 20�social�Posts�with�Graphics�per�month

•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�

per�month

PREMIUM$1000/Month

•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month

Here is what we offer in our package for Instagram

DIGITAL MARKETING IN 20209

YOUTUBEHow much does YouTube marketing cost in Singapore in 2020?

A�typical�video�ad�costs�between�$�10�and�$�30�per�view,�depending�on�your�video�quality,�your�targeting,�and�your�overall�goal��On�average,�businesses�pay�an�average�YouTube�advertising�cost�of�$0�10�to�$0�30�per�view�or�action,�with�an�average�$10�daily�budget��That�means�every�time�someone�views�your�ad�or�engages�with�your�ad,�like�by�clicking�on�a�call-to-action,�you�pay�around�$0�10�to�$0�30�

YouTube�is�transforming�the�way�we�discover�content�on�the�Internet��With�more�than�3�Billion�searches�per�month,� it� is�the�biggest�search�engine�2nd�only�to�Google�itself,�bigger�than�Bing,�Yahoo,�Ask�and�AOL�put�together�

We would recommend setting aside $3000 for YouTube Marketing including creation of the Channel/Content/Advertising.

DIGITAL MARKETING IN 202010

Here is what we offer in our package for YouTube

STARTER

$250/Month

•� YouTube�Channel�Set�up�NOT�included

•� YouTube�Channel�Optimization�with�Image�editing,�resizing�and�customizing�NOT�included�

•� Branded�Content�Writing�for�YouTube�Channel�NOT�included

•� Title/�Tag/Descriptions�optimization�included

•� Keyword�Research�20�keywords�included

•� Google�Ads�Set�up�if�not�already�done�included

•� Google�Ads�for�YouTube�$10�/�day

•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�included

•� Embed�Your�Video�in�blog�post�or�website�NOT�included

STANDARD

$500/Month

•� YouTube�Channel�Set�up�included•� YouTube�Channel�Optimization�

with�Image�editing,�resizing�and�customizing�included�

•� Branded�Content�Writing�for�YouTube�Channel�up�to�250�words�included

•� Title/�Tag/Descriptions�optimization�included

•� Keyword�Research�20�keywords�included

•� Google�Ads�Set�up�if�not�already�done�included

•� Google�Ads�for�YouTube�$10�/�day�or�more

•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�included

•� Embed�Your�Video�in�blog�post�or�website�included

PREMIUM$1000/Month

•� YouTube�Channel�Set�up�included•� YouTube�Channel�Optimization�with�Image�editing,�resizing�and�customizing�

included�•� Branded�Content�Writing�for�YouTube�Channel�up�to�500�words�included•� Title/�Tag/Descriptions�optimization�included•� Keyword�Research�100�keywords�included•� Google�Ads�Set�up�if�not�already�done�included•� Google�Ads�for�YouTube�$10�/�day�or�more•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�

included•� Embed�Your�Video�in�blog�post�or�website�included

DIGITAL MARKETING IN 202011

SEOHow much does it cost to hire SEO services in Singapore in 2020?

It� will� cost� you� around� $1000-$2000� per� month� to� hire� Search� Engine�Optimization�SEO�expert�in�Singapore��This�should�cover�optimization�for�up�to�50-100�keywords,�on�page�optimization,�Meta�Tags�and�Titles,�Optimization�of�robots�txt�&�Google�Bot�crawls,�Creation�&�registrations�of�sitemap�xml,�Google�My�Business�Optimization,�Image�Optimization,�link�Redirect�Audit,� Internal�link�structuring�and�optimization�and�soliciting�backlinks�etc�

SEO� jargon�can�be�quite� scary��However,�we�want� to�make� it� simple� for� you��Therefore�we�have�put�together�a�step�by�step�guide�on�how�you�can�implement�SEO�for�your�business� in�an�easy�and�simple�way��Check�out�our�FREE�guide�here��

SEO�being� a� long� term� strategy,� you� need� to� consider� budgeting� for� SEO� in�deciding�how�much�does�it�cost�to�hire�Digital�Marketing�Services�in�Singapore�2020�for�your�specific�business�needs�

DIGITAL MARKETING IN 202012

STARTER

$350/Month

•� 15-20�Keywords

STANDARD

$500/Month

•� 50-100�Keywords

PREMIUM$1000+/Month

•� 100+�Keywords

Here is what we offer in our package for SEO

DIGITAL MARKETING IN 202013

GOOGLE ADS How much does it cost to hire Google Ads PPC services in Singapore in 2020?

The�average�CPC�cost�per�click�across�all�industries�in�AdWords�on�Google�is�$2�69�on�search�networks�and�$0�53�on�display�network,�according�to�WordStream��We�recommend�setting�aside�a�budget�of�$1000-2000�per�month�for�Google�Ads�

Google�Ads�can�be�super�effective� in�getting�your�brand� in�front�of� the�right�audience�at�the�right�time,�when�they�are�searching�on�Google�with�an�intent�to�find�what�they�need��The�quality�of�leads�is�high�

So�if�you�have�not�leveraged�Google�Ads�in�your�marketing�mix�as�yet,�consider�them�as�a�major�component�of�how�much�does�it�cost�for�your�business�to�hire�Digital�Marketing�Services�in�Singapore�in�2020�

DIGITAL MARKETING IN 202014

STARTER

$500/Month

•� 15-100�Keywords�•� Ad�Spend�up�to�$�1000�per�

month

STANDARD

$750/Month or 20% of ad budget

•� 50-100�Keywords•� Ad�Spend�$�1000�–�$�5000�per�

month

PREMIUM$1000+/Month or 15% of ad budget

•� 100+�Keywords•� Ad�Spend�$�5000�per�month�and�more

Here is what we offer in our package for Google Ads

DIGITAL MARKETING IN 202015

EMAILHow much does it cost to get Email Marketing Services in Singapore in 2020?

Cost�of�Email�Marketing�Services�works�out�to�$1�per� lead��Cost�of�hiring�an�expert�for�email�marketing�services�would�range�between�$200�to�$�5000�per�month�depending�on�the�complexity�of�work�and�experience�of�the�expert�

DIGITAL MARKETING IN 202016

Here is what we offer in our package for Email Marketing

STARTER

$250/Month

•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice�

•� Design�3�templates�for�you�with�your�brand�logo

•� Design�one�Campaign�per�month�for�your�leads�database

•� Social�Media�and�Website�Integration�with�Emails

•� Email�List�Segmentation�and�Personalization�of�Campaigns�not�included

STANDARD

$500/Month

•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice�

•� Design�5�templates�for�you�with�your�brand�logo

•� Design�2�Campaign�per�month�for�your�leads�databas

•� Social�Media�and�Website�Integration�with�Emails

•� Email�List�Segmentation�and�Personalization�of�Campaigns�not�included

PREMIUM$1000/Month

•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice•� Design�5�templates�for�you�with�your�brand�logo�•� Design�4�Campaigns�per�month�for�your�leads�database�with�follow�up�

sequences�added�for�lead�nurturing•� Social�Media�and�Website�Integration�with�Emails•� Email�List�Segmentation�and�Personalization�of�Campaigns�included

DIGITAL MARKETING IN 202017

WEBSITEHow much does it cost to get a website design done in Singapore in 2020?

The�cost�of�website�design�and�development�in�Singapore�can�range�from�$�2000�for�a�basic�static�website�with�6-8�pages�for�a�modern�mobile�responsive�website�on�WordPress�Platform� to�$�20,000� for� a�complex�e-commerce�website�with�payment�integrations�and�multiple�products�and�pages�with�dynamic�content��In�addition,�monthly�maintenance�packages�for�websites�can�range�from�$�250�to�$�2000�per�month�depending�on�the�complexity�of�the�work�involved�

If�you�don’t�own�a�website�then�website�design�cost�will�be�a�significant�part�of�how�much�does�it�cost�to�hire�Digital�Marketing�Services�in�Singapore�2020�for�your�business�

DIGITAL MARKETING IN 202018

Here is what we offer in our package for WordPress Websites

STARTER

$750/Month

•� Basic�Static�Website�with�5�pages•� Your�Content�and�Images�•� Your�Domain�Registration�and�

Hosting�cost•� No�Monthly�maintenance•� No�Social�Media�Integrations�•� No�Email�/�Facebook�Pixel�/�

Google�Analytics�Integration•� One�Hour�Training�on�How�to�

use�WordPress�CMS�to�publish�content�and�manage�your�website

•� No�Competitor�or�Business�landscape�research

STANDARD$2000 one time + $250

monthly

•� Website�with�8-10�Pages•� Your�Content�and�Images�

supplemented�by�our�research•� Our�Domain�Registration�and�

Hosting�cost�for�one�year•� Monthly�Backup�and�Maintenance�

included•� Social�Media�Integrations�

included•� Email�/�Facebook�Pixel�and�

Google�Analytics�Integration�Included

•� Two�Hour�Training�on�How�to�use�WordPress�CMS�to�publish�and�manage�content�on�your�website

•� Basic�Competitor�and�Business�landscape�research�included

PREMIUM$5000+ one time + extra monthly maintenance.

Quote on Request

•� Website�with�E-Commerce�and�Payment�Gateway�Integration•� Your�Content�and�Images�supplemented�by�our�research•� Our�Domain�Registration�and�Hosting�cost�for�one�year•� Monthly�Backup�and�Maintenance�Included•� Social�Media�Integrations�Included•� Email�/�Facebook�Pixel�and�Google�Analytics�Integration�Included•� We�will�manage�the�CMS�for�you�on�a�monthly�basis•� Advanced�Competitor�and�Business�landscape�research�included

DIGITAL MARKETING IN 202019

Chatbot MarketingHow much does it cost to hire Facebook Messenger Chatbot Marketing experts in Singapore in 2020?

Chat� Marketing� or� Conversation� Commerce� or� Chatbots� are� the� future� of�marketing�and�can�cost�you�around�$�1000-$10,000�for�initial�set�up�depending�on�the�complexity�of�the�features�and�expertise�of�the�service�provider��Monthly�Maintenance� and� Campaigns� Management� for� Chat� Marketing� can� cost�you�additional�$�250�per�month�to�$�5000�per�month��Chatbots�will�be�a�key�component�of�how�much�does�it�Cost�for�Digital�Marketing�Services�in�Singapore�2020�for�your�business�

With�3�Billion�people�using�Messaging�Platforms,�Chat�Marketing�is�the�future��Reap�the�advantage�of�early�adopter�by�adding�this�channel�to�your�marketing�mix�to�get�10x�returns� in�terms�of� leads�and�conversion�rates��We�take�pride�in�being�experts�in�this�cutting-edge�technology�which�can�help�to�differentiate�your�business�from�your�competitors�

We�have�put�together�a�FREE�Ebook�to�show�you�how�Messenger�Marketing�can�be�your�secret�magic�sauce�for�success�with�your�business�marketing��Download�it�for�FREE�here�

Or�you�can�check�out�our�Video�on� IGTV�and�YouTube�where�we�explain� the�benefits�of�using�Facebook�Messenger�as�a�channel�in�your�marketing�mix�

And�if�you�happen�to�be�a�restaurant�owner�by�any�chance,�then�you�can�visit�this�useful� resource�on�5�Reasons�Why�Chatbots� can�boost� your�Restaurant�Business?

DIGITAL MARKETING IN 202020

Here is what we offer in our package for WordPress Websites

STARTER$1000one time + $ 250monthly maintenance

•� Set�up�a�Basic�Chatbot�for�your�Facebook�Business�Profile

•� Manage�One�Monthly�Campaign�to�get�more�subscribers�into�your�Bot�using�Facebook�Ads

•� Chatbot�Software�Cost�for�up�to�500�subscribers�FREE

•� No�Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation

•� No�Custom�Flows�for�future�campaigns�included��Will�be�done�at�additional�cost�

STANDARD$1000 one time + $ 250

monthly maintenance

•� Set�up�an�Intermediate�Advanced�Customized�Chatbot�for�your�Business

•� Manage�Two�Monthly�Campaigns�to�attract�leads�and�subscribers�for�your�business�using�Facebook�Ads

•� Chatbot�Software�Cost�for�up�to�1000�subscribers�FREE

•� Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation�etc�included

•� Two�Custom�Flows�for�2�monthly�campaigns�included

PREMIUM$5000+one time + extra monthly maintenance.

Quote on Request.

•� Set�up�an�Advanced�Customized�Chatbot�for�your�Business•� Manage�Ongoing�Monthly�Campaigns�to�attract�leads�and�subscribers�for�

your�business�using�Facebook�Ads�with�A/B�testing�and�multiple�Ads�and�Adsets

•� Chatbot�Software�Cost�for�up�to�2500�subscribers�FREE•� Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�

Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation�etc�included

•� Custom�Flows�for�all�monthly�campaigns�included

ABOUT ANJULI

Anjuli�Gopalakrishna�is�an�expert�in�digital�and�social�media�marketing��She�can�help�you�with�strategy� and� implementation� of� your� digital�marketing�needs��She�also�provides�'skill�based'�training� workshops� on� topics� ranging� from�fashion�industry�to�digital�marketing�

You�can�reach�out�to�her�in�the�fol�lowing�ways�:www�facebook�com/anjuligowww�twitter�com/anjuligo

www�instagram�com/anjuligowww�linkedin�com/in/anjuligopalakrishna

https://www�anjulig�com/

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