tackling illegal tobacco action plan

Tackling Illegal Tobacco Action Plan

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Why tackle illegal tobacco?• Health – undermines other tobacco control

measures (e.g. health warnings; keeping away from children) price;

• Crime – encourages crime at community, regional, national and international levels. Seen as high profit and low risk

• Economic impact – despite good progress national revenue hit (lost tax) c£2bn, plus harms legitimate local businesses

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TRADING STANDARDS

Responsible for enforcing consumer related legislation

HEALTH PARTNERS

Responsible for improving people’s health and wellbeing

HMRC

Responsible for ensuring the correct taxes and

benefits are paid at the right time

Underage sales

Affordability (taxation)

Counterfeit tobacco products

ILLICIT TOBACCO

Different roles – common goal

South of England Tackling Tobacco for Better Health Action Plan

Four objectives1. Building Partnerships & Engagement

Expand our network of partners2. Improving Enforcement

Collaborative working is essential3. Marketing and Communications

Public perception of illegal tobacco Victimless crime

4. Assessing Progress2010 research as a baseline

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Demand side campaign

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Partnership working

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Partnership working

South of England Tackling Tobacco for Better Health Action Plan

Face to face event results

Spoke to over 6600 people Received 3781 pledges Handed out 4,490 leaflets Over 3100 people gave their details for us to

contact their councillor Over 100 pieces of intelligence gathered PR coverage worth £709,699

South of England Tackling Tobacco for Better Health Action Plan

Regional NEMS Results 2013

Number of smokers buying illegal tobacco fallen by more than a fifth (20%) in just three years, from 20% of smokers in 2010, to 16% today.

Illegal tobacco share of the market plummeted by over a third (36.4%), from 11% in 2010 to 7%

South of England Tackling Tobacco for Better Health Action Plan

Regional NEMS Results 2013

19% had seen heard or read something about illicit tobacco

Proportion of all adults classified as ‘very uncomfortable’ with illegal tobacco has increased significantly, up from around 1 in 3 (31%) people in 2010 to almost one in two (49%)

Thank you

Andrea.dickens@smokefreesouthwest.org.uk