tci 2013 strategy: key driver of cluster initiatives

Strategy: key driver of cluster initiatives Maria Pedrals

Breakout Session: Strategic desing thinking – cluster strategy

5 September 2013

Strategy key driver of Cluster Initiatives

TCI CONFERENCE 2013

Maria Pedrals

How to define Cluster strategy?

Competitiveness

R&D

Internationalization

COLLABORATION Public funds

Networking

Results

Cluster manager multitask

If we ask private sector what to do...

R&D...

What would you like/expect/prefer…cluster did for you?

What are key issues of your sector?

If we ask private sector what to do...

R&D Low-cost

threat!...... ...

More R&D

support!New

markets!

Infraestructures!

If we ask long term experts what to do...

What are global future trends of our market?

What will be 2050 customer demands?

If we ask long term experts what to do...

What are global future trends of our market?

What will be 2050 customer demands?

High sophisticated trends for long term!

Traditional sector – Traditional demands

• Brussels lobby for liberalization and new tariffs for emerging countries

• + funds for textile sector• + funds for international fairs• + funds for R&D for technological centres• Support in buying machinery• Training for textile engineering

profefssionals• Support for technical textiles conversion• …

“New” fashion sector – BRAND & RETAIL

CompetitivenessR&

D Internationalization

COLLABORATION Public funds

Networking

R e s u l t s

Never forget clusters objective!

Cluster manager as strategy facilitator

Analyze market, customers and BUYERS!

Benchmark competitors

Strategy process facilitator

KEY FACTORS FOR A CLUSTER INITIATIVE

BUSINESS SCOPE DEFINITION

FUTURE STRATEGIES

ACTION PLAN

T I M E

Related to business and strategycon el negocio y la estrategiaInvovement / leadership of of private sectorFormal organization issuesCluster Organization and management

KEY FACTORS FOR A CLUSTER INITIATIVE

BUSINESS SCOPE DEFINITION

BUDGETCO-FUNDING

GOVERNANCE CLUSTER MANAGEMENT

LEADERSHIP OF CORE GROUP OF COMPANIES

INVOLVEMENT AND MOTIVATION OF COMPANIES

FUTURE STRATEGIES

ACTION PLAN

T I M E

Related to business and strategycon el negocio y la estrategiaInvovement / leadership of of private sectorFormal organization issuesCluster Organization and management

ADJUSTING EXISTING STRUCTURES

KEY FACTORS FOR A CLUSTER INITIATIVE

BUSINESS SCOPE DEFINITION

BUDGETCO-FUNDING

GOVERNANCE CLUSTER MANAGEMENT

LEADERSHIP OF CORE GROUP OF COMPANIES

INVOLVEMENT AND MOTIVATION OF COMPANIES

FUTURE STRATEGIES

ACTION PLAN

T I M E

Related to business and strategycon el negocio y la estrategiaInvovement / leadership of of private sectorFormal organization issuesCluster Organization and management

ADJUSTING EXISTING STRUCTURES

OVER THE

TIME!

Make sure what your role as CM is

Make sure what your role as CM is

Leading companies to future strategies