tci 2013 strategy: key driver of cluster initiatives
DESCRIPTION
By Maria Pedrals, Clusterdevelopment, Spain, presented at the 16th TCI Global Conference, Kolding 2013.TRANSCRIPT
Strategy: key driver of cluster initiatives Maria Pedrals
Breakout Session: Strategic desing thinking – cluster strategy
5 September 2013
Strategy key driver of Cluster Initiatives
TCI CONFERENCE 2013
Maria Pedrals
How to define Cluster strategy?
Competitiveness
R&D
Internationalization
COLLABORATION Public funds
Networking
Results
Cluster manager multitask
If we ask private sector what to do...
R&D...
What would you like/expect/prefer…cluster did for you?
What are key issues of your sector?
If we ask private sector what to do...
R&D Low-cost
threat!...... ...
More R&D
support!New
markets!
Infraestructures!
If we ask long term experts what to do...
What are global future trends of our market?
What will be 2050 customer demands?
If we ask long term experts what to do...
What are global future trends of our market?
What will be 2050 customer demands?
High sophisticated trends for long term!
Traditional sector – Traditional demands
• Brussels lobby for liberalization and new tariffs for emerging countries
• + funds for textile sector• + funds for international fairs• + funds for R&D for technological centres• Support in buying machinery• Training for textile engineering
profefssionals• Support for technical textiles conversion• …
“New” fashion sector – BRAND & RETAIL
CompetitivenessR&
D Internationalization
COLLABORATION Public funds
Networking
R e s u l t s
Never forget clusters objective!
Cluster manager as strategy facilitator
Analyze market, customers and BUYERS!
Benchmark competitors
Strategy process facilitator
KEY FACTORS FOR A CLUSTER INITIATIVE
BUSINESS SCOPE DEFINITION
FUTURE STRATEGIES
ACTION PLAN
T I M E
Related to business and strategycon el negocio y la estrategiaInvovement / leadership of of private sectorFormal organization issuesCluster Organization and management
KEY FACTORS FOR A CLUSTER INITIATIVE
BUSINESS SCOPE DEFINITION
BUDGETCO-FUNDING
GOVERNANCE CLUSTER MANAGEMENT
LEADERSHIP OF CORE GROUP OF COMPANIES
INVOLVEMENT AND MOTIVATION OF COMPANIES
FUTURE STRATEGIES
ACTION PLAN
T I M E
Related to business and strategycon el negocio y la estrategiaInvovement / leadership of of private sectorFormal organization issuesCluster Organization and management
ADJUSTING EXISTING STRUCTURES
KEY FACTORS FOR A CLUSTER INITIATIVE
BUSINESS SCOPE DEFINITION
BUDGETCO-FUNDING
GOVERNANCE CLUSTER MANAGEMENT
LEADERSHIP OF CORE GROUP OF COMPANIES
INVOLVEMENT AND MOTIVATION OF COMPANIES
FUTURE STRATEGIES
ACTION PLAN
T I M E
Related to business and strategycon el negocio y la estrategiaInvovement / leadership of of private sectorFormal organization issuesCluster Organization and management
ADJUSTING EXISTING STRUCTURES
OVER THE
TIME!
Make sure what your role as CM is
Make sure what your role as CM is
Leading companies to future strategies