tci 2015 innovative methods for cluster management

Innovative methods for Cluster Management

Micke Kedbäck

Parallel Session 3.5: Tools and Methodologies for Effective Cluster Management and Cluster Performance Improvement

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Micke Kedbäck - Investment Manager

Innovative methods for Cluster Management

18th TCI Global Conference 3-6 Nov Daegu, Korea

Statements made in this presentation may contain forward-looking information about markets, trends expectations, strategic objectives, business prospects, anticipated performance and other similar matters. A variety of factors,

many of which are beyond our control, affect the operations, performance, business strategy and results of statements in this presentation and could cause actual results and experience to differ materially from the

expectations expressed in these statements. Other names and brands may be claimed as the property of others. Information regarding third-party products is

provided solely for educational purposes. Future Position X is not responsible for the performance or support of third-party products and does not make any representations or warranties whatsoever regarding quality, reliability,

functionality, or compatibility of these services or products.

Denna presentation är skyddat av upphovsrättslagen. Alla rättigheter till presentationen ägs av Future Position X. Utskrift och kopiering av denna presentation får endast ske för personligt bruk. Offentlig särpublicering av data,

bilder eller diagram ur denna presentation är ej tillåten utan skriftligt medgivande av Future Position X.

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We enable companies and organizations to develop new products and services and to expand to new markets.

What is FPX Founded in 2006 as a non-profit cluster organization The Swedish GEO industry cluster organisation;

Government supported member organisation Over 200 cooperate cluster members and more than

30 government and research organisations in Sweden. Over 100 companies, research and government organisations

in more then 10 country's world wide

During the last 6 years there has been over 25 new companies and over 140 new products launched from FPX.

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“To accomplish great things we must not only act, but also dream; not only plan, but also believe!”

European Cluster Manager of the year 2010 - 2011

Awarded Highest European Cluster Excellence 2012 - 2014

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- I sense the City, The City senses me!

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Geo Life Region Mission

We are the Geo Region of Europe. Now we want to put the life and wellbeing of the individual in focus, thus to create the

Geo Life Region

Confidential. Copyright TSG 2014

FPX Cluster Metrics

FPX analyze of e-mail communicationTo identify the volume and frequency of

communication against different ‘bridges’ (categories) within the cluster network

Analysis methodology and May – Dec 2013 DataPrepared by TSG Inc.


Methodology


FPX Data Analysis : Step 1

1. Extract Raw Data1. Establish connections to mail server(s)2. Extract emails from Mail server(s)3. Consolidate mail data from different sources4. Update mail extraction routines



2) Clean and Categorize Data1. Extract From and To Domains only to

protect privacy2. Remove domains that are not needed3. Categorize domains by Bridge4. Store into data warehouse5. Update extraction routines

Domain Frequency Categorymovexum.se 30 1aronssons.se 2 2persamuelsson.se 3 2reflectus.se 3 2fanky.se 4 2gullers.se 4 2interlan.se 4 2agima.se 5 2cartesia.se 5 2teria.se 5 2trolskaskogen.se 5 2

Domains with less than 4 communications were ignored.

We also eliminated ‘Junk’ emails



3) Analyze Data and Create Visualizations• Calculate frequency of interactions• Calculate Actual metrics against Goals• Create Visuals • Update analysis and visualization routines

Capital Company Research Public Sector

Cluster Global0%

20%40%60%80%

100%

Average vs Goal for Number of Contacts Per Category

Actual Number of Contacts Contact Gap

On average each month a total of 140 valid domains, and approx. 2000 email communications per month included in analysis.

1610 domains not included in Analysis (junk or uncategorized low frequency)


Bridge Metrics Summary• Volume = Number of communications per bridge• Diversity = Number of unique contacts per bridge• Intensity = Average Number of Communications

per contact per bridge

• FPX has set Goals for its email communication per Bridge for• Diversity• Frequency


FPX GoalsCapital Company Research Public Sector Cluster Global Market Education

Goal for Number of Contacts Per Month (Diversity Goal) 5 150 15 40 25 30 15

Goal for Number of Communications per Contact Per Month(Intensity Goal) 6 4 6 4 4 2 4


Results


Total Volume of Communication across Categories

May June July August September October November December0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

Total # Communications

Capital Company Research Public Sector Cluster Global Market Education

Geo Life Region Project caused spike in communication


Total # Contacts Per Month across Categories

Capital Company Research Public Sector Cluster Global Market Education0

10

20

30

40

50

60

70

80

Total # Contacts

May June July August September October November December

Education Contacts appear to be increasing


Diversity of Contacts: Actual vs Goal

Capital Company Research Public Sector Cluster Global Market Education0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Contact Gap - Actual vs Goal # Contacts


On average, FPX is reaching up to 70% of its Diversity goal… How can this be increased given staff email workload?


Average Intensity of Communication across Categories

Capital Company Research Public Sector Cluster Global Market Education0

10

20

30

40

50

60

70

Intensity of Communication Per Contact



Intensity of Communication : Actual vs Goal

Capital Company Research Public Sector Cluster Global Market Education0%

200%

400%

600%

800%

1000%

1200%

1400%

Intensity of Communication Per Contact - Actual vs Goal


Intensity goals generally exceeded. Management should review if intensity can be traded for diversity


FPX Management Insights• The analysis shows that the total volume of communication each month is about

2000. Staff is generally at their maximum email load at this level.

• This means that to reach the diversity goals, management will have to discuss the intensity in each cluster category, since a reduction in intensity (communication frequency) would allow for an increase in diversity (number of contacts) of email communication work load.

• Given there are no additional people resources in any given month, the data allows management to review and potentially make changes to the underlying and hidden nature of how staff are communicating. This kind of insight has never been revealed before until this type of analysis.

• This can also lead to a review of Intensity Goals (Average Number of Communications per Contact) since FPX has generally exceeded its original goals


FPX Management Insights• The data shows a consistent picture each month for 2013, with FPX needing to review its

Intensity-Diversity balance. The data also reveals some of the stories of FPX during 2013, such as the work-load of different months. The data correctly reflected that in June the FPX team was extremely engaged in a special ‘Geo Life Region’ project. The data also seems to indicate FPX is growing its education side - Education Partners appear to be trending upwards.

• A question for management is ‘What is the ideal communication data ‘constitution’ (profile) of a cluster?’. Is the data profile for FPX unique or will there be common trends across all clusters? Will there be different profiles of how the data looks based on the maturity of a cluster and/or its market focus?

• FPX will continue to measure the bridges of the cluster to better understand work performance and strength of the cluster bridges during 2014.

• It is hoped that similar analysis and comparison with other clusters will help to provide a more comprehensive and longitudinal insight into cluster innovation management and performance.

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Micke Kedbäck - Investment Manager

Future Position XCreating the Geo Life companies for tomorrow

Thank You!

Statements made in this presentation may contain forward-looking information about markets, trends expectations, strategic objectives, business prospects, anticipated performance and other similar matters. A variety of factors,

many of which are beyond our control, affect the operations, performance, business strategy and results of statements in this presentation and could cause actual results and experience to differ materially from the

expectations expressed in these statements. Other names and brands may be claimed as the property of others. Information regarding third-party products is

provided solely for educational purposes. Future Position X is not responsible for the performance or support of third-party products and does not make any representations or warranties whatsoever regarding quality, reliability,

functionality, or compatibility of these services or products.

Denna presentation är skyddat av upphovsrättslagen. Alla rättigheter till presentationen ägs av Future Position X. Utskrift och kopiering av denna presentation får endast ske för personligt bruk. Offentlig särpublicering av data,

bilder eller diagram ur denna presentation är ej tillåten utan skriftligt medgivande av Future Position X.

tci 2015 innovative methods for cluster management

Economy & Finance