tci 2014 cluster academy workshop: learning from a “cluster region”

Cluster Academy Workshop: Learning from a

“cluster region” Werner Pamminger Cluster Labs

11 November 2014

Cluster Academy Workshop:

Learning from a “cluster region”

© Clusterland Upper Austria Ltd.

What happens when Austrians do not

perform in Mexico …..

page 3

26 November 2014

Upper Austria – leading Austrian region

in industry, technology and export

1.4 mil. inhabitants / 17 % of the population

11,982 km² / 14.0 % of area

32,800 € gross domestic product

/per capita

24.3 % of Austrian production value

26.8 % of Austrian exports

4.0 % unemployment rate*

Source: TMG, Upper Austrian Statistics Office,

AMS Linz, Upper Austrian Chamber of

Commerce

*) National definition: all registered

unemployed (including seasonal

unemployed) as a percentage of the

workforce potential (employed +

unemployed), 2012

© Clusterland Upper Austria Ltd. page 6

Leading branches in Upper Austria

• voestalpine, AMAG, Borbet Austria

• Softwarepark Hagenberg

• pez, Kornspitz, Nestlè

• 6 of 7 large kitchen-manufacturer

are based in Upper Austria

• Borealis, Greiner, Polytec

• Trumpf Maschinen, ENGEL

• BMW Motoren, MAN Nutzfahrzeuge

Steel, aluminium, metal

Vehicles, engines,

components

Mechanical, plant and

environmental engineering

Plastic products,

chemicals, paper

Wood, furniture,

windows, doors

Food, premium food

I&C-technologies

© Clusterland Upper Austria Ltd. page 7

The „value-chain“ of cluster

organisations

Cluster

Mapping

Cluster

Management

Cluster

Policies

Focus of Clusterland

Upper Austria

Upper Austria has a systematic

innovation strategyStrategic programme „Upper Austria 2000+“

1998 – 2003

3 strategic areas

Programme volume: € 300 m; Upper Austrian contribution: € 80.8 m

Approx. € 20 m for cluster setup

Strategic programme „Innovative Upper Autria 2010“2005 – 2010

5 strategic areas

Programme volume: € 600 m; Upper Austrian contribution: € 200 m

Approx. 5% for professionalising of cluster and network initiatives

Strategic programme „Innovative Upper Austria 2010plus“2010 – 2013

5 strategic areas

Programme volume: € 450 m; Upper Austrian contribution: € 150m

Strategic economic and research program2014 – 2020

in progress

26 November 2014© Clusterland Upper Austria LtdPage 8

0,00

0,50

1,00

1,50

2,00

2,50

3,00

Specialisation example of the UA industry (RTA figures)

page 9

Figures > 1: The sectorial share lies above the Austrian averageFigures < 1: The sectorial share lies under the Austrian average

http://www.lebensmittel-cluster.at/index.php

http://www.lebensmittel-cluster.at/index.php

Core strategy

of Clusterland Upper Austria


The Upper Austrian cluster policy is based on

Michael Porter‘s cluster philisophy – cluster diamond

Coinci

ence

State

Company strategy,

structures and

competition

Factor Demand

Related and

supportive branches

The Upper Austrian Plastics Industry

Company strategy,

structures and

competition

Related and

supportive

branches

FactorsDemand

Coincidence

State

+ gesamte Wertschöpfungskette vorhanden inkl.

Rohstoffe und Maschinebau

+ starker Maschinenbau in OÖ

+ Nähe zu deutscher Chemie Branche (Rohstoffe)

- Keine Polymerisation in OÖ

+ Tradition in Kunststoff (Erfindungen

50er – Anger: Extruder, Engel: SG,

Chemie L.:PP, PE

- Wissenschaftliche Infrastruktur

+ Infrstrukturen / Transportwege

+/- Kapital generell

- Venture Capital

+ gute Facharbeiter

- hohe Lohnkosten

- hohe Energiekosten

- hohe Umweltauflagen+ kein PVC-Verbot in öffentlicher

Beschaffung

- Keine Uni in OÖ

+ stabile Regierung / keine Schulden

langfristige Konzepte 2000+

+ große OEM Industrie (Rotax, KTM,

Voest, BMW, Fronius, Engel – wie

kein anderes Bundesland etc.)

+ Nähe zu starken Wirtschaftsraum -

BAYERN

+ starke Rivalität (innovationswettbewerb) in

* Extrusionswerkzeuge

* Flüssigsilikon-Verarbeitung

+ starke Rivalität

* Werkzeugbau

* Custom-Moulders

+ Recyclingmaschinenbau

Foundation of clusters & networks


19981999

2000

2002

20032004 2006

2009Until 2009-11 „Network

Environmental Technology“

PlasticsAutomotive

Furniture & Timber

Health Technology

Mechatronics

Resource- and

Energy Efficiency

Environmental

Technology

Human Resources

2013

Information Technology

Ecoenergy(Upper Austrian

Energiesparverband)

Food(Upper Austrian Chamber

of Commerce)

Logistics(Association for Network

Logistics)

(since 2005)

„Matrix-servicing“

for Upper Austrian enterprises


Clusters in Austria - Cooperations


+Lower Austria+Salzburg

+Lower Austria +Salzburg+Salzburg

Merger of TMG, Clusterland, CATT, Wipark into

the „Upper Austrian Business Agency“

Since October 1st, 2014, the formaly seperate (but interdependent)

regional development agencys of TMG, Clusterland, CATT, Wipark

are merged into the „Upper Austrian Business Agency;

shareholders:

Parts of new Business Agency:

26 November 2014

WiParkGmbH

Chamber ofLabour

Lindorfer

Research and Innovation Servicies

Upper Austrian Buiness Agency

Shared ServicesPR

Investment- and Buniess location Clusterland Upper Austria

Custormer Center

Pamminger

CEO

Käferböck Lindlbauer

Auer Altmann Ruhmer

Strategy and Programs

Gladysz-Haller

115,1 105,2

Environmental Technology

Cluster

SiegfriedKeplinger

Organisation

26 November 2014© Clusterland Upper Austria Ltd

CEO TMGWerner Pamminger

ManagementChristian Altman

AutomotiveCluster

Wolfgang Komatz

MechatronicsCluster

ElmarPaireder

PlasticsCluster

ElmarPaireder

Furniture &Timber

constructionCluster

Erich Gaffal

Health TechnologyCluster

NoraMack

InformationTechnology

Cluster

RobertStubenrauch

A. Board

Advisory BoardSpeaker: Josef Kinast

Network Resource- and

EnergyEfficiency

A. Board

Network Human

Resources

AndreasGeiblinger

A. Board A. Board A. Board A. Board A. Board A. Board

http://www.netzwerk-umwelttechnik.at/663_DEU_HTML.php

http://www.clusterland.at/751_DEU_HTML.php

http://www.automobil-cluster.at/978_DEU_HTML.php

http://www.mechatronik-cluster.at/1162_DEU_HTML.php

http://www.kunststoff-cluster.at/1700_DEU_HTML.php

http://www.m-h-c.at/1230_DEU_HTML.php

http://www.gesundheits-cluster.at/810_DEU_HTML.php

http://www.netzwerk-hr.at/699_DEU_HTML.php

http://www.netzwerk-energieeffizienz.at/663_DEU_HTML.php

http://www.netzwerk-hr.at/699_DEU_HTML.php

Tasks of the Advisory Boards

Strategic advise for Cluster and

Network Manager

Experts regarding technology & industry

know-how in the relevant branches

Opinion leader & multiplier role

Expert committee consisting of:8-15 experts from partner companies

1-2 professors

Regular self-regenerating expert committee

Cluster and network Advisory Board speakers are also nominated in

a Company Advisory Board


Organisational detailsnot profit but performance orientated

Founded 1992

Organization GmbH (Ltd.)

ShareholdersTMG (65%), Chamber of Commerce (15%), Chamber of Labour (15%), Federation of

Austrian Industry (19.5%)

Advisory Board 8 – 14 company representatives per cluster/network

Partners 1,882 companies (84 % SME); 266,000 employees; € 65 bn turnover

Cluster- and Network

Cooperation Projects397 with 1,654 partners (since start)

Events 1,770 with about 67,000 participants (since start)

Budget ~ € 6.4 mil. (2013)

Employees 41.3 (full time equivalent)

Self financing ratio Total 70%; specific clusters about 80%

26 November 2014© Clusterland Upper Austria As per 2012-12-31

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

90,0%

100,0%

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Se

lffi

na

nc

ing

in

%

AC KC MHC GC MC NDM NHR UC NREE

PPP-financing –

Self-financing of cluster initiatives


Facts & Figures of cluster partners


Clusterland Upper Austria Start Partners SMEs (~in %) Sales bn € Workforce thds

Automotive 07/1998 210 67 25,2 82,6

Plastics 04/1999 443 83 15,4 52,2

Furniture & timber construction 01/2000 267 95 2,8 15,9

Health Technlogy 03/2002 230 83 4,7 43,2

Mechatronics 01/2003 339 88 11,0 56,8

Environmental Technology

Resource- and Energy

Efficiency

01/2006

05/2009

156 89 5,5 15,0

Information Technology 01/2013 74 81 k.A. 4,4

Human Resources 01/2004 152 k.A. k.A. k.A.

TOTAL (cum.) 1,871 84 (avg.) 64,6 270,1

Per 2013-10-31

Benefits for cluster and network partners


Knowledge transfer and management in the network

Regular specialised events; 1,770 events with 67,000 participants

Supporting companies as they enter new markets

Cooperations with European regions, EU-projects

Initiating and supporting cooperation projects

432 cooperation projects with 1,784 partners; 66 % new products,26 % new production processes, 8 % specific qualifications

Information platform as springboard for increased success

Databases, counseling interviews, quarterly journals, company directories…

Positioning the partners both home and abroad

Technology presentations, branch image, trade fairs

Information andCommunication

Qualification

Cooperation

Marketing & PR

Internationalisation

Information and communication platform

Creates transparencyDetailed databases

Frequent company visits & interviews

(approx. 150 p.a. per team)

Interactive cluster homepages

Monthly newsletters to

500 – 2,000 contacts

per cluster or network

Quarterly journals

Company directories

page 25

Customer Relationship Management

System (CRM)A CRM-System is a database application, which allows a structured and if

necessary the automated compilation of all customer-contacts and data.

Compilation of company contacts, company visits, discussion notes, correspondence, invitations, newsletters, events, participation, cancellation, projects: ideas, realisation, subsidies, project partners; requests, cluster support etc.

Data in CRM-system of Clusterland Upper Austria Ltd.

40,000 companies

87,000 persons

2,000 events

550 projects

46,000 documents


The CRM system


CRM

Newsletter system• Subscriber administration• 29,000 subscribers

Websites• List of partners• projects• events

Online-Maintenance• Partner data

Accounting• Invoice recipient• Start invoice dispatch

PDA• Partner data

e-mail• Outgoing• Incoming

Training and qualification

Regular specialised events

Workshops, company tours, study trips

Know-how transfer on trends and technologies

Approx. 10 -15 events per year and cluster

Knowledge transfer and management


Per 2012-12-31, data since existence 1998

AC KC MHC GC MC UC NHR NDM NREE ∑

Events 440 278 260 163 268 68 197 83 13 1,770

Participants 14,419 13,388 11,128 5,841 9,850 2,402 6,010 3,409 437 66,884

Initiating and supporting

cooperation projects

Establishment of contacts between

potential project partners

Round table meetings involving companies

interested in cooperation

Support during the grant application process

Since 1998 active initiation of432 cooperation projects with 1,784 companies

1016 cooperative measures

Currently 23 national & EU projects


Description of cooperation-process


Starting point:• events• market observation• company visits• advisory board

Support by:• newsletters• contacts• database• company visits

Support in:•moderation•project structuring• proposal writing• ev. submission for funding

Working out of:• press information• press conferences• events

Support in:• preparation of interim reports• preparation of the final report

find partners

structuringimple-

mentationdissemination

Project preparation

Support in:• moderation• administration• cooperation agreements

projectkick-off

idea


„Innovation through cooperation“

• counseling interviews

• print media

• newsletters

• databases

• …

1,500 counseling interviews p.a.

29,000 newsletter subscribers

46,000 DB documents

• symposiums

• workshops

• study trips

• contact meetings

• …

About 1,770 events with

67,000 part. in 15 years,

190 events with 6,000 part. p.a.

• government fundedprojects

• EU-Projects

• exchange of experiences

Within the last 15 years: 432 projects

with 1,784 companies,

1,016 cooperative measures

.

Support of the cooperation

process

Seite 31

.

„Lighthousetower projects“

Permanent

Cooperations

Info-

platformQualification

Cooperation-

projects

Innovation through cooperation – E.g.


Instruments against the skills shortage through professional

development of specialists and key employees. Promoting

entrepreneurship and social skills.

Automation of the existing Point-of-care system for instant diagnosis of

bacterial and infectious diseases directly in the practice of the family

doctor within 15 minutes.

Development of a new type of monitoring system for better quality

animal welfare and husbandry

Development and transfer of so-called

touchskin®-technology to serial production

Development of a mobile flood protector, which is applicable rapidly

and simply for everyone

Development of a scooter concept with electric drive, which is clearly

different from competing products.

CCP – Automotive Cluster

Best Practice Example

page 33

Title: Lightweight vehicle door of plastic foam sandwich

Partners: Hammerschmid mechanical engineering GmbH, Haidlmair GmbH, Animation &

Technics

Content:Based on the development of a plastic foam sandwich as mono material with anintegral density of about 150 kg/m³ of Hammerschmid a prototype of a vehicle doormade of polypropylene should be developed and build.

Aim of the project was the complete development and optimization of the technical process for large-scale 3D-sandwich components.

Result and further development:Prototype of a vehicle door made of polypropylene sandwich components Advancement of polypropylene foam for crash elementsApplication of the sandwich material in an e-vehicle

Hammerschmid was winner of the NoAE-innovation award 2009


Cluster Cooperation Projects

AC – Best Practice ExampleTitle:

e-Scooter

Partner: Automotive Solutions GmbH, Kerbl model making GmbH, Hammerschmid mechanical engineering GmbH, Buffalo American Motorcycles

Content:Content of the project was to develop a scooter concept with electric drive, which isclearly differentiated from the competition and stand out.

Result and further development:From a market and acceptance analysis of the market segment a do-it-yourselfconstruction concept for consumers was derived.Technically, a novel drive was developed and applied with a driving power of 8 to 10 kW.Top speed is over 90 km/h.The power supply is provided by a lightweight battery with only 16 kg total weight. Here, arange of 50 km can be achieved.In May 2012, the concept of a two-seater electric scooter was successfully presented tothe public.

http://www.clean-motion.at/index.php?id=22

http://www.clean-motion.at/index.php?id=22

CCP – Plastics Cluster


page 35

Title:

Deep drawing and injection moulding of conductive structures

Partners:

HUECK FOLIEN Gesellschaft m.b.H., Schöfer GmbH, plastic electronic GmbH

Topic:

The aim was to find a way to produce injection moulded parts with integrated electronics. The project involved the selection of the materials for films, conductor paths and injection, the production of a film or film composite with conductive structures, deep drawing, pre-forming, back injection of the film and contacting via the external electronics.

Results:

The project partners have succeeded in bringing the new moulded component concept to serial production maturity. Two applications have been developed and manufactured consisting of a touchskin® Presenter (remote PC control) and the touchskin® light control.

Success Story:

On the basis of the project and the teamwork between the project partners, the Smart Plastics Platform has been founded and Sensitive Surface Technology developed.

Component with

intergrated electronics

From the sensor film to

the sandwich component

made from sensor film

and black decorative film.

http://www.smart-plastics.com/2012/05/sensitive-surface/



26. November 2014© Clusterland Oberösterreich GmbHSeite 36

Title:

Rubber recyclate as a thermoplastics additive

Partners:

ART Asamer Rubber Technology GmbH, PPE POLYTEC PLASTICS Ebensee GmbH, Greiner Extrusion GmbH, Greiner Tool.Tec GmbH, Mediscan GmbH & Co KG, Transfercenter für Kunststofftechnik GmbH

Topic:This cooperation project evaluated the use of used rubber granulate as a thermoplastics additive. The used rubber is ground into granulate or meal in the course of various milling processes. This used tyre granulate is then employed as a filler in thermoplastic mixtures and is thus reused as a material.

Results:

Rubber meal has considerable potential as a sustainable filler additive. It is suitable as a durable filler additive and on the one hand reduces costs and on the other, improves elasticityand dampening characteristics.

Success Story:

Atomic is using the material as a shock absorbent core.Report in KC-aktuell 4/2012

WPC profiles. The addition

of used rubber can provide

improved characteristics.

Rubber granulate from

used tyres is a valuable

material.




Title:

ECOFOAM - plastic foaming with gypsum

Partners:

Greiner Packaging GmbH, extruwood GmbH, M2 Consulting GmbH, Gabriel-Chemie GesmbH, Lenzing Plastics GmbH, Transfercenter für Kunststofftechnik GmbH

Topic:

Plastics foaming is becoming increasingly popular. In addition to reduced component weight (material savings), this technology also cuts injection moulding cycle times and clamping forces, thus improving overall component quality. The industrial suitability of gypsum as a propellant is being examined and valuable information gathered.

Results:

According to estimates from the project group, gypsum is not to be employed as a universally used propellant, but for some applications offers clear ecological and economic advantages. All the participant companies examined their individual requirements and came to the conclusion that gypsum is ideal for injection moulding, is suitable for profile extrusion depending on the matrix and thickness, but unsuitable for film extrusion.

Extruded edging bars. PS

foaming with gypsum

master batch produces

very good results.

(Photo TCKT)




Title:

KUSTE - development of an innovative plastic casing system for biomass incineration system controls.

Partners:

Hainzl Industriesysteme GmbH, Siedru Druck GmbH, Schöfer GmbH, Guntamatic Heiztechnik GmbH

Topic:

Development of a new plastic casing system, which should facilitate a marked improvement in operational management.

Results:

The desired rectangular form with high and extremely varied material stretching and the interplay between highly transparent plastic and printed surface represented a major challenge. A product system with casings in two sizes and maximum variability has been developed.

Success Story:

On the basis of the experience gathered with KUSTE, a new casing for pellet-fired boilers has been developed.

Challenging casings

Success Story „extruwood GmbH“

Success story „extruwood GmbH“

2008 Cross-industry CORNET project (EU funding)

Partners: Kompetenzzentrum Holz GmbHClusterland Oberösterreich GmbH (MHC Furniture and Timber Construction Cluster)and foreign partners

Industry partners: Kunststoffwerk Zitta GmbH

13.6.2009 Foundation of extruwood GmbH

50 / 50 Joint Venture of Stratics GmbH (Mödling) and

Kunststoffwerk Zitta GmbH (Pasching)

Success story „extruwood GmbH“

Production of wood polymer composites WPCcapacity 650 tons profiles / year

Decking, cladding profiles, screening, technical profiles

1.3.2010 Foundation of the WPC Platform Austria to develop the Austrian WPC competence

CCP – Furniture & Timber Cluster


page 42

Title: Qualification and market positioning of the joiner cooperation group „Attersee Werkstätten“

Partners: Tischlerei Gebrüder Rebhan GesnbR, Tischlerei Johann Dachs, Tischlerei Robert Kollross, Tischlerei Günther Wendl

Topic:Based on a SWOT analysis of each enterprise, a "strategic market positioning concept 2015" was worked out, range of offered services and definition of targeted customers included. Accompanying this, internal training and a customer relationship management system were implemented.

Results: The existing group expanded to 11 partners with different subsections and positioned as an expert for the entire interior as well as a specialist for the redevelopment area. (www.atterseewerkstaetten.com)




Title: SOKO Lehrling

Partners: Tischlerei Andexlinger GmbH, Tischlerei Arnreiter GmbH, Breitschopf GmbH & Co.KG, Tischlerei Hummelbrunner, Kaun GmbH, Tischlerei Christian Klaner, LEHNER LS Messeund Shop GmbH, Tischlerei Pühringer GmbH & Co. KG, Mühlviertler Holzwerkstatt, Scheschy GmbH, Möbelwerkstatt Füchsl, Kundex GmbH, THALLER Tischlerei GmbH & Co. KG, Groiss Wohnkultur

Topic:Positioning of the companies in the region as "employers with profile" that is recognized and appreciated by young people. Instruments against the skills shortage by actively approaching of future apprentices. Professional development of specialists and key employees. Promoting entrepreneurship and social skills of the trainees of the trainers. In this project not only the entrepreneurs involved, but also the trainer of apprentices, employees and apprentices - so the whole company.

Results: By initiating this joint training for apprentices from different companies is somewhat successful, this is the industry of the carpenter something special, namely, to draw together on a string and implement a pioneering apprenticeship. By investing in the development of young people - especially in the social competence - take SOKO companies responsible for the positive development of the Upper Austrian economy.




Title: PRO EGO

Partners: Bartel & Gaffal OG, Tischlerei Feichtinger GmbH, Wittmann GmbH

Topic:Concept development for economically meaningful promotion of self-production on "trade was heavy 'carpentry businesses through the development of substitutes and furniture small batches for better utilization of its production capacity.

Results: Feichtinger: development of two models for your own kitchen manufacturing in-house production, first experience in project development.

Wittmann: products for the self-production has been extended by two banks, two tables and a chair. The newly designed furniture complies with the zeitgeist and be a good niche product at the company Wittmann.

Bartel & Gaffal: won two customers for the future. The experiences of this project are for future similar situations very helpful output. The resulting products serve as a reference and provide additional advertising opportunity.




Title: Holzbaumanual

Partners: Anton Aigner Holzbau GmbH & Co. KG, Zenz Holzbau GmbH, Josef SteindlZimmermeister Holzbau GmbH

Topic:Houses also require a periodic review and maintenance as a car. During the project, a user manual with fixed service intervals was created as an aid for customers of participating timber companies.

Results: Through the project, the three participating partners created important synergies and expanded. On the one hand, there was a change of attitude in the company. Maintenance is no longer perceived more as a nuisance, but as a necessity, and service to the customer. The completion of the first edition of the manual is not in the project represents the culmination with the prototype of the manuals to the practicality and the user acceptance can be tested. The experience of the end user will cause the manual to continuously expand and improve.

CCP – Health Technology Cluster


page 46

Title:

AutoPOCT – Automated Point-of-Care Testing

Project Partners:

Labor für Molekularbiologische DNA Analysen GmbH, Haratech Manfred Haiberger

e.U., Bartels Mikrotechnik GmbH

Topic:

Until July 2013, the project team of "AutoPOCT" is working on automating the

currently used Point-of-care diagnostic system. This unit is able to determine

bacterial infections directly in the doctor’s office within 15 minutes. The advantage of

AutoPOCT: the individual steps of the analysis process no longer have to be carried

out by an assistant and thus application errors can be reduced.

Result:

Development of an automated rapid diagnostic system to be used at medical

practices.


Cluster-Kooperationsprojekte

GC – Best Practice ExamplesTitle:

e.a.sy – emergency alarm system

Project Partners:

nora flooring systems GmbH, spantec GmbH, FH OÖ – Studiengang Medizintechnik

Content:

To prevent injuries caused by falls in nursing and health care facilities, a project consortiumhas developed a floor cover, which decreases the consequences of a fall. Moreover, theproduct of nora systems GmbH, senior centers Linz GmbH and FH Upper Austria will reducethe socio-economic costs significantly. The project was completed in July 2012.

Result:

Development of a floor cover, which reduces the consequences of a fall on the floor.

CCP – Mechatronics Cluster


page 48

Title:

MSQAT - development of a new type of monitoring system for improved animal welfare and husbandry

Partners:

MKW Kunststofftechnik GmbH, Schauer Agrotronic GmbH, MKW electronics GmbH, Wuppermann Metalltechnik GmbH

Topic:

The aim of the project is the development of an innovative system for the monitoring of

breeding animals, as well as the integration of differing animal breeding systems to form a future-oriented, overall concept.

Results:

Computer-aided feeding systems and modern animal location and condition monitoring systems are central elements in up-to-date stall management. The cooperation partners have succeeded in combining both in a future-oriented, overall system. Key components of the new system are now available as fully functional prototypes.

MKW electronics

CCP – Mechatronics Cluster



Title:

CleverMax system for driverless transportation

Partners:

DS Automotion GmbH, Otahal Maschinenbau GmbH, technosert electronic GmbH

Topic:

The development and production of a modular design, fully functional, prototype driverless transport system, which is simpler, less expensive and more standardized than conventional products.

Results:

The entire control module is designed as a standardized plug&play switch cabinet. The circuit boards are worthy of special note. A laser scanner provides the required safety level in line with a certificated personal safety device. The drive module is of compact design. The motors can be modified in line with the load requirement. CleverMax is suitable for applications in the goods commissioning and distribution areas. It is also ideal for the supply of material to manufacturing lines and production machinery, as a mobile assembly platform for internal company transports.

CCP – Environmental Technology Cluster


page 50

Title: Mobile flood protector

Partners: Europlan Wassermair GmbH, LEBAU Partnernetzwerk & Bau GmbH, TIZ Landl –Grieskirchen GmbH

Topic:During the project there was developed a completely new, unique style of flood protector. The easy handling guarantees a rapid assembling: Even with short advance warning time, the system is applicable promptly. Because of the modular construction, single segmentscan be connected trouble-free. A flexible system where every needed length and shape canbe realised.

Results: Development of a mobile flood protector, which is applicable rapidly and simply foreveryone.

The mobile flood protector in test-use.

NCP – Network Human Resources



Title:

KRIZU – cope with the crises and secure the future

Partners:

Held & Francke Baugesellschaft m.b.H. & Co KG, Computer & Networks GotzmannGmbH, Daco Informationstechnologie GmbH, Eckelt Glas GmbH

Content:

About two-thirds of all change projects are not successful. The main reason is the missing or the false initiation of chance process management. The companies within this project proved that black is white and have worked on the topic of changecompetence together with 80 of their employees.

Results:

The experiences handling with change processes and the results of this project were recorded in a handbook titled “change handbook”. Thus, soft facts likecommunication, motivation or entrepreneurial thinking are realized for the first time.

NCP – Network Human Resources



Title:

Social Media as a HR Management Tool

Partners:

Austria Bau Oberösterreich GmbH, Greiner Holding AG, SKF Österreich AG, Sport Asen GmbH, Industrie-Logistik-Linz GmbH & CoKG, Motiv Personal Consulting GmbH, dankl+partner consulting gmbH

Content:

Social networks become increasingly more important in HR Management and offer many opportunities for exchange on different platforms. During the project the participating companies developed strategies and actions in order to use social networks in HR Management successfully.

Results:

The project partners developed a social media strategy and specific actions in the course of the cooperation project and are by now implementing them throughout defined channels. Within the project group there was a constant exchange concerning the progress, overcome obstacles and experiences made. In a joint effort it was possible to gain experience, avoid possible obstacles and familiarize yourself with the application of social media in HR management.

Cooperation project overview(cluster initiatives)


Total Funding volume € 20.99 mil.Total Project volume € 94.91 mil. app. 1:4.5

Reference period: 11-12-13 – 12-10-31reference date: 12-10-31excl. projects of LC, OEC

AC KC MHC GC MC UC ∑

Total number of projectssince start(submitted, on-going and completedprojects)

73 116 97 42 57 12 397

Total participating partnerssince start(incl. double entries)

340 488 448 150 189 39 1,654

Cooperative initiatives since start 1,016

Co-operation projects cluster-initiatives,

funded by Upper Austrian government


Object Innovative cooperation projects within thecluster-initiatives

Cooperation criteria At least three companies At least one SME

Costs eligible for funding Personnel costs, external services,consulting and other costs

Funding amounts 30 % of the costs eligible for funding

Max. funding per cooperation partner: € 30,000 (‘technological’ projects)

€ 15,000 (‘organizational’ projects)

Max. funding per project: depending on number of projectpartners(‘technological’ projects)€ 45,000 (‘organizational’ projects)

Projects also involving several Austrian regions are possible! (e.g. Lower Austria, Salzburg)

Lighthousetower projects

„Clean Motion Offensive“Electric Mobility project: 12 partners develop cost-efficient components

Aim: development and preparation of mass production of keytechnologies for Electric Mobility

Project volume: € 9 mil.

WPC Platform Austria Initiative of the plastics cluster and 16 other companies

The primary intention is to make the density of know-how institutionsin the area of WPC in Austria internationally visible and develop thisissue further

Financed by participating companies

„möbel austria“Austrian furniture manufacturers association to implementa central Austrian furniture trade fair, organized by theFurniture and Timber Cluster

The industry's largest and most important project that wasconducted at cluster level so far ; 2,000 attendees (plus 600 visitors in an exhibition-day for end consumers) and 22 exhibitors at the last exhibition in May 2011;


Positioning the partners both home and

abroadMarketing & PR – identity and image

Technology presentations

Measures to strengthen the branch

image (e.g. Plastics Open Day,

annual price for wood construction)

Trade fairs, company visits,

presentations at major customers

National and international PR and

advertising activities


Supporting companies as they enter new

marketsInternationalisation

Establishing and looking after

international contacts

Cooperations with European regions

Participation in EU projects

Supporting companies in their

search for international partners

Global market development measures


International cooperations of the clusters

Internationalisation


Our competences on international stage:

Participation in more than 30 eu-projects in various schemes

Member of various international committees(e.g. Advisory Board Reg-X Denmark, Jury-Member of RegioStars Award 2011, TCI

Board-Member etc.)

20-30 visits per year in more than 25 countries worldwide

About 5 international delegations per year in Upper Austria

Organisation of the Cluster Academy

(3 days workshop for international organisations regarding the topic: „successful

cluster set-up and management“)

International contacts

Upper Austria is Europe’s leading region and Best Practice Example

concerning clusters and networks

Clusterland represents the economic region of Upper Austria

with 20 – 30 visits per year

in more than 25 countries worldwide

Clusters and networks are involved

in various projects of the

European Union and consequently

try to accelerate the international

exchange of ideas


Distance in Kilometers/Miles

Linz to … in km in miles

Salzburg 136 84,5

Vienna 195 121,2

Graz 235 146

Prague 240 149,1

Munich 276 171,5

Laibach 415 257,9

Budapest 440 273,4

Milan 697 433,1

Source: OÖ. Technologie- und Marketinggesellschaft


Our core competencies:

Increase in profit throughinnovative products /

services

Optimization of costs orresources through

collaboration

GOAL!

„we know, who knows

what“

CRMWorking with

company groups

Project

Management

Willing-ness of

companiesto contribute

Self financing

Regularanalysis ofcustomer

satisfaction

DifferentInput-Output indicators (partnercompanies, cooperation projects,

event participants…)

LEVEL OF ACTIVITIES qualitative/quantitative

How to measure success of clusters and

networks?


Experiences after 15 years of

cluster activities432 projects with more than 1,784 participating companies

77 % of the companies continue working together with their partnersfrom cooperation projects, after these are officially over (the range goesfrom relationships between customers and suppliers up toestablishments of joint ventures); 75 % of our partners sensed a benefitfrom working in projects with us.

89 % of the projects could have not been carried out – or not in thispositive way – without the supportreceived from the cluster. One usuallywould have done without working togetherwith other companies.

Cluster partners grow faster thannon-cluster partners(e.g. plastics cluster: +8 % p.a. / + 750 jobs p.a.)


Source: Kundenzufriedenheitsanalyse 2009 und 2011, conducted by market-InstitutOhler, Fritz: Evaluierung der oberösterreichischen Clusterinitiativen, 2001Schneider,/Holzberg: Volkswirtschaftliche Analyse ausgewählter Maßnahmen der oö Standort und Technologiepolitik, 2003

Jährliches Wachstum in %

0

2

4

6

8

10

12

14

Mitarbeiterzahl Umsätze Produktivität

(Umsätze pro

Mitarbeiter)

Exportquote F&E-Quotein

%

Automobil-Cluster (AC) Österr. Fahrzeugindustrie

Cluster Academy – 24. – 28. November 2014

3 days workshop on how to build up and manage successfullycluster-initiatives

Benefit from15 years of experience in Upper Austria

A wide range of practical information on services

Insights into Clusterland OÖ GmbH

Inputs on how processes could beimplemented in other regions

Target groupAnyone with interest in operational clustermanagement


„Cooperation is an Upper Austrian

Core-competence“


Contact & Information

Werner PammingerCEO TMG

Tel: +43 732 79810-5001

[email protected]

www.clusterland.at

Clusterland Oberösterreich GmbH supports cluster and network initiatives. It

promotes innovation through cooperation and competence in order to enhance the

competitiveness of enterprises.

All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in

any form or by any means without prior written permission of Clusterland Oberösterreich GmbH.


http://www.clusterland.at/

tci 2014 cluster academy workshop: learning from a “cluster region”

Economy & Finance

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