teaser -intro lec

Now we are ready to begin our studyby discussing the first 2 types of Print Ads:

The Teaser Ads and the Introductory Ad.

TEASER ADSTEASER ADS

As the name implies, are types of ads that are use to “tease” the reader and hopes to increase curiosity and interest toward the next ad

Generally, it comes in series of 2 to 3 small ad sizes, but there is no limit to its number as long as the advertising budget permits.

Usually shown 1 teaser ad per day in sequence, - but there are times we see teaser ads printed and shown in a newspaper or magazine all at same day. - This depends on the strategy of the Ad Campaign.

INTRODUCTORY ADINTRODUCTORY AD

Is considered as the most important and most crucial print ad in an AD Campaign because it serves as the invitation and welcoming statement from the company or manufacturerFirst Ad that introduces or re-introduces a product , service, an event or company in the market.

It gives a general overview or description of the latest improvement, and other new innovations applied or added on a product or service

In order to connect to the Teaser Ads, same or related Layout elements seen on teaser ads must also be in the Intro Ad.

Here are words commonly use in an Introductory Ad Headline:

INTRODUCING MUCH AWAITEDWELCOME THE ORIGINALNEW THE FIRSTIMPROVE THE ONLYHERE COMES IPINAGMAMALAKINOW MABUHAYANNOUNCING MAS-PINAGALINGIT’S HERE BAGO

For Book Launching (Special Event)For Book Launching (Special Event)

TEASER 1 TEASER 2 INTRO AD

Re-introduction of an existing ProductRe-introduction of an existing Product

TEASER ADS

Re-introduction of a Food EstablishmentRe-introduction of a Food Establishment

INTRODUCTORY AD

TEASER 1 TEASER 2 INTRO AD

Re-introduction of an existing ProductRe-introduction of an existing Product

TEASER 1 TEASER 2 INTRO AD

Re-introduction of an existing ProductRe-introduction of an existing Product

TEASER 1 TEASER 2 INTRO AD

Re-introduction of an existing ProductRe-introduction of an existing Product

TEASER ADS

Introduction of a Introduction of a New Label Design New Label Design

For an Existing Product For an Existing Product

INTRODUCTORY AD