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2008 Incentive ProgramProgram Elements Breakdown

Agenda

Theme Development

Program Announcement

Store Manager Communications

Program Award Selection

Program Award Fulfillment

Theme Development

3

Example Theme Logos

Developing a theme with complementary visual design is a critical element to a successful incentive program. It fosters credibility and serves as a constant reminder to the participants.

Program Announcement

4

Announcement Piece Example

The announcement piece covers the program rules, awards, terms and conditions. This document serves as an “all-in-one” reference of the entire program for all participants.

Store Manager Communications

5

Announcement Kit ExamplesAn Announcement Kit will be mailed to each Store Manager. The Kit Contains:

Letter of Instruction

Supply of Announcement Catalogs

One Program Poster

First month’s supply of STAR Award Coupons

Program FAQ

Each month thereafter, the Store Manager receives a kit containing a new poster and that month’s STAR Coupons.

Awards

6

Award Examples

The program will consist of eight different award “tiers,” ranging from $25 to $500 per award in value.

2008 Incentive ProgramProgram Elements Breakdown