the academics' guide to social media

The Academics’ Guide to Social Media

Sue Beckingham | @suebecks

Keynote: EDIN, Dublin City University 7 September 2015

A guide to social media for all educators

….Clearly more than just Facebook….

SOC

IAL

MED

IAPersonal networks e.g. Facebook, Twitter and LinkedIn

Interest based networks

Niche interests and hobbies e.g. Ravelry, DeviantArt, Goodreads

Media sharing networks

Images, video and audio e.g. Flickr, YouTube and Soundcloud

Discussion forums Threaded conversations e.g. Google communities, LinkedIn groups

Bookmarking sites Curation spaces e.g. Pinterest, Diigo

Social publishing Blogs and microblogs e.g. WordPress, Blogger, Twitter, Tumblr

Online reviews Commentary on publications e.g. ResearchGate, Academia.edu, Mendeley

A new language?...• FOMO fear of missing out• FOBO fear of being offline• Nomophobia

Take time to understand perceived barriers

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Using social media can help

you develop NEW

connections beyond your immediate networks

Who do I connect with?

What do I talk about?

WHO in HE are using social media?

@HEAcademy @Seda_UK_ 

@Jisc  @QAAtweets

@ICED_ed_dev@GdnHigherEd

WHO in HE are using social media?

https://www.facebook.com/HigherEducationAuthority

WHO in education are using social media?

Universities are using social media

Sharon Flynn

@sharonlflynnRose Cooper

@repooc63

Kay Hack

@hack_kayIain MacLaren

@iainmacl

Mark Glynn

@glynnmark

Academics are using social media

Catherine Cronin

@catherinecronin

https://catherinecronin.wordpress.com/

http://www.slideshare.net/cicronin

Academic projects are using social media

Academic humour using social media

. Some are interlinked and some niche; some temporal and others interacted with regularly. All arevalued.

My PLN

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@suebecks

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Personal learning networks grow as

you build connections and become part

of shared personal learning communities.

These may be planned or serendipitous

WHAT is social media being used for?

Sharing useful

information

Task• Just in time learning

• Planning a project

• CPD and training

• Research

• Teaching approaches

Traditional• Ask your peers

• Email, meetings

• Organised classes

• Library and journals

• Workshops and events

Social Media• Reach out to your PLN

• Crowdsource ideas

• YouTube and webinars

• Blogs and microblogs

• Tweetchats

WHAT is social media being used for?

Udemy Lynda.com Coursera Khan Academy

Blogs YouTube TEDx TED-Ed

MOOCs

Open Educational Resources OERS

Tweetchats Blogs Discussion Forums

WHERE are people doing this?

WHEN does this happen?

With increasing wireless connectivity and almost ubiquitous use of mobile

technology

any time and anywhereuse of social media is made possible

WHY is social media important to embrace?

The ripple effect

The mission of EDIN is to support, enhance and influence the field of academic

development and practice. We achieve this by informing policy and practice in

teaching and learning in Higher Education, and by collaborating in research and

dissemination of resources. EDIN values creative, critical, collaborative and

professional approaches in supporting teaching and learning.

connecting and communicating

curating creating

collaborating

HOW can academics make good use of social media?

5Cs Framework Nerantzi and Beckingham 2014

Curation

http://www.scoop.it/t/taking-a-look-at-moocs

http://socialmediaforlearning.com/

Blogging

• Share and engage with contentWhat

• Provide instructions and guidance where neededHow

• Share case studies and exemplarsWhy

Using Social Media

• Share case studies and exemplars1.Why

• Provide instructions and guidance where needed2. How

• Share and engage with content

3. What

Using Social Media as Educational Developers

Start with the WHY

HOW can organisations help staff make good use of social media?

1 Encourage CPD time and share exemplars of how to get started

2

3

4

Empower staff to use social networks in the workplace

Share stories about staff achievements

Senior Management acting as role models

HOW can individuals make good use of social media?

1 Understand the importance of having a relevant bio on their own online profiles

2

3

4

Connect with other professionals outside of your own institutional network of peers

Take advantage of anytime anyplace CPD opportunities and realise the value of self-determined learning

Developing and owning their own professional online presence by sharing achievements of self AND others

add presentations to SlideShare and sharing also on your LinkedIn profile

add your publications to your LinkedIn profile: articles, press releases, papers, books and chapters

add projects you are involved in along with the names of those you are collaborating with

write guest posts for other peoples’ blogs, websites and digital magazines

write your own blog and share a link via Twitter write a LinkedIn post and updates which include links to

useful content

HOW can YOU make good use of social media?

Follow #edchatie

http://lthechat.com/

Follow #LTHEchat

https://byod4learning.wordpress.com/

4th iteration will take place 11-15 January 2016

Bring Your Device for Learning

http://www.slideshare.net/suebeckingham/social-networking-with-seda-48831141

“A cross-pollination of ideas happens as local students, participating in different virtual communities, carry ideas back and forth between those communities and their local ones”

John Seely Brown 2000

Towards a Learning Ecology

Sue Beckingham | @suebecksEducational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. 

Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham