the awesome power of content calendars - podcamp nashville

Sue Anne ReedThe Engage Group

www.engageyourcause.com

PodCamp Nashville@Sue_Anne

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THE AWESOME POWER OF CONTENT CALENDARS

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Solo-Preneurs Content Folks at Small Businesses / OrganizationsContent Folks at Large Businesses / Organizations

WHO?

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OrganizationConsistency

Better to post once a week vs Three times one week and nothing the next week

TimingResource Planning Tracking and Reporting

WHY?

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Content Map

What is the Conte

nt?What are the

Goals?

Audience?

Where?

When?

HOW?

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Great TemplatesConvince & Convert - http://bit.ly/T92ux9Likeable Google Calendar - bit.ly/1ga0Zc6Lightbox Creative - bit.ly/1lvZJfZ Hubspot - http://bit.ly/1o6Qy7b

HOW?

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Be Flexible

TIPS

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Be Adaptable

TIPS

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Hold in-person meetings if necessarya/b test and track in spreadsheet

TIPS

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What is the Content? Information about The engage Group’s Involvement at the 2014 Bridge Conference

What are the Goals? Setting up meetings with clients / potential clients at the conference Driving traffic to our PMG / The engage Group Booth Having people attend our session(s) Increasing The Engage Group Visibility within Nonprofit Digital Space

SAMPLE – BRIDGE CONFERENCE

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AudiencePeople that work at Nonprofits or agencies that serve nonprofits

WhereThe Engage Group Blog TEG Newsletter Facebook Twitter

WhenJune / July / August 2014

SAMPLE – BRIDGE CONFERENCE

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SAMPLE – BRIDGE CONFERENCE

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SAMPLE – BRIDGE CONFERENCE

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The Wilderness Society

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Jon Acuff BestSelling Authorhttp://acuff.me/

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@Sue_anne - #pcn14awesome

Sue Anne ReedThe Engage Group

www.engageyourcause.comPodCamp Nashville

@Sue_Anne#pcn14awesome

THE AWESOME POWER OF CONTENT CALENDARS