the buddy media platform

POWER TOOLS FOR FACEBOOK

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©2010 Buddy Media Inc. Proprietary and Confidential

THE FACEBOOK PLATFORM FOR BUSINESS

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Platform for consumersFacebook Platform for business

CLIENT LIST (PARTIAL)

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©2010 Buddy Media Inc. Proprietary and Confidential

THE BUSINESS CASE

Facebook is the “blue whale” of the internet

• Biggest site on earth reaching 3 out of 4 internet users each month

• Gaining 30M new members monthly• 650M users worldwide; 150M in US• 70% of US users login daily• 700B minutes/month• 30B pieces of content shared monthly• Women spend one out of every six minutes

on social networking sites

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Facebook Marketshare (United States)

©2010 Buddy Media Inc. Proprietary and Confidential

BUDDY MEDIA PLATFORM COMPONENTS

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TAB CREATION/MGMT

PAGE ANALYTICS GLOBAL SOLUTIONS

WALL PUBLISHING TOOLS

©2010 Buddy Media Inc. Proprietary and Confidential

OVER 45+ SOCIAL APPLETS TO BUILD PAGE

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More than 45 social applets are available in the Buddy Media Platform, including:

• Personality Test

• Trivia Quiz

• Photo Galleries

• Product Gallery

• Polls

• Countdown Clock

• FB Events

• My Plans

• My Picks

• YouTube

• Vote Up/Down

• Twitter

• Opt-in

• Sweepstakes

©2010 Buddy Media Inc. Proprietary and Confidential

EXERCISE COMPLETE CREATIVE CONTROL

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Standard Sapplet(no creative treatment)

Styled Sapplet

Styled Sapplet

SCHEDULE POSTS AND MODERATE WALL

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• Create labels and filters on the fly, parse posts by type and category, and publish and manage multiple walls from one interface.

GEO TARGET ALL POSTS DOWN TO CITY LEVEL

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PUBLISH APPLETS VIA THE WALL

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• Publish polls and coupon offers created within the Buddy Media Platform directly to the Newsfeeds of all your fans

• Users can interact with these in-Wall sapplets without ever leaving their home page

©2010 Buddy Media Inc. Proprietary and Confidential

ROBUST AND ACTIONABLE ANALYTICS

USE OWNED MEDIA TO DRIVE FANS (EMAIL)

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UTILIZE FAN GATE AND EXCLUSIVE CONTENT

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UTILIZE FAN GATE FOR EXCLUSIVE CONTENT

FEATURE PRODUCTS, GATHER INSIGHTS, SELL!

©2010 Buddy Media Inc. Proprietary and Confidential

DRIVE PURCHASE INTENT

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SHOWCASE PRODUCTS AND USE RATINGS

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GIVE YOUR FANS A VOICE

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GIVE YOUR FANS A VOICE: VOTE UP AND VOTE DOWN

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SWEEPSTAKES: ALL WITHIN FACEBOOK

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FEATURE MULTIPLE LINES WITHIN ONE PAGE

FOSTER CONVERSATIONS WITH FANS

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CROWDSOURCE: BUD LIGHT

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Fans vote on new bottle design to be produced

Fans vote which Super Bowl ad should be shown the night of the game

HELP FANS MAKE DECISIONS: BORDERS E-READERS

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CASE STUDIES

©2010 Buddy Media Inc. Proprietary and Confidential 26

CARNIVAL CRUISE LINES

Objective: Stay connected with customers and cruisers year round.

Strategy: “Extend the cruise” – enable Carnival vacationers to stay share experiences and stay connected with crew.

Results: They launched on Buddy Media Platform in 2009 with 45,000 likes. They now have 701,575

©2010 Buddy Media Inc. Proprietary and Confidential 27

CARNIVAL CRUISE LINES

“We have really qualified traffic coming from Facebook

and going back to Carnival.com. Our Facebook

branded tab performs the best... we have seen sales

as a side effect. It’s not really our objective, but we do

track it so we can see if some-body came back and

actually booked a cruise.”Stephanie Leavitt, Sr. Manager, Online Engagement at Carnival Cruise Lines

©2010 Buddy Media Inc. Proprietary and Confidential

ACTIVATE FACEBOOK GLOBALLY WITH SCALE

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GLOBAL CASE STUDY: STARWOOD HOTELS

Challenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands. They also wanted to launch a page for each of their properties, all 1,000 of them. Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network.

Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties.-Roll up data so Starwood can understand how fans are interacting with individual property pages. -Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once.

©2010 Buddy Media Inc. Proprietary and Confidential

GLOBAL CASE STUDY: STARWOOD HOTELS

©2010 Buddy Media Inc. Proprietary and Confidential

CASE STUDY: STARWOOD HOTELS STARWOOD UNIVERSAL LOGIN

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©2010 Buddy Media Inc. Proprietary and Confidential

CASE STUDY: STARWOOD HOTELSEACH BRAND HAS OWN TEMPLATE

Property Pages Brand Templates

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CASE STUDY: STARWOOD HOTELSCORPORATE CAN PUSH CONTENT OUT

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Property Page Management dashboard

Controlled by property

Controlled by corporate

©2010 Buddy Media Inc. Proprietary and Confidential

CASE STUDY: STARWOOD HOTELSBRAND PAGES SERVE AS HUBS

©2010 Buddy Media Inc. Proprietary and Confidential

CASE STUDY: STARWOOD HOTELSPROPERTY PAGES SERVE AS LOCAL DESTINATION SITES

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CASE STUDY: XX NETWORK

Objective: Feed a fan base that is hungry for show related content and LOVES to talk about it.

Strategy: Give rabid fans of the show what they want.• Videos and other exclusive show related content• Mechanisms to express their opinion and engage directly with

other fans of the show in real time

©2010 Buddy Media Inc. Proprietary and Confidential

CASE STUDY: XX NETWORK

• Idea: Create a viral tool to ask the audience how they want the show to unfold, in the week leading up to the air date, and allow them to share it

• Execution: Feature viral tool on page tab, then promote it to rabid fans via the Facebook Wall

• Results: • Over 188,000 polls taken the first week of post• Non-fans who saw the feature in their news

feeds via their friends were prompted to "like" the fan-gated page in order to participate

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©2010 Buddy Media Inc. Proprietary and Confidential

CASE STUDY: XX NETWORKFACEBOOK POWERS EARNED MEDIA OPPORTUNITIES THROUGH VIRAL SHARING

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• 188,415 polls taken

• Average number of friends on FB is 130

Total number of potential impressions

= 24,440,000

©2010 Buddy Media Inc. Proprietary and Confidential

CASE STUDY: XX NETWORKRESULTS WERE ASTOUNDING

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05/06. 05/31. 06/30. 07/31. 08/31. 09/30. 10/22.0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

818,509

1,071,622

1,317,153

1,913,518

2,321,063

2,776,202

3,321,068 • Page saw a 31% boost in fan growth within first 30 days of this effort

• 45% fan growth in the month of June, alone

• Total fan base grew 300%+ by October