the business use-case’s for building clouds with apache cloudstack

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Giles Sirett of ShapeBlue talks through the use-cases for Apache CloudStack powered clouds. Presented at the Geneva Cloudstack workshop 24 April 2014 hosted by Exoscale

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@ShapeBlue

The business Use-Case’s for building clouds with Apache CloudStack

Giles SirettCEO, ShapeBlue

Giles.sirett@shapeblue.comTwitter: @ShapeBlue

@ShapeBlue

Who am I ?CEO of ShapeBlueBeen working with ACS since late 2011PMC member & Committer Apache CloudStackChairman – European CloudStack user groupTechnical enough to be dangerous (recovering developer)I’m a business guy

@ShapeBlue

“ShapeBlue are expert builders of public & private clouds. They are the

leading independent global CloudStack / CloudPlatform integrator

& consultancy”

About ShapeBlue

@ShapeBlue

Global Consulting & Integration Teams

@ShapeBlue

Enterprises Service Providers

@ShapeBlue

vCloud DirectorMicrosoft System

Center

Vendor tied

AbiquoOnAppFelxiant

Haexagrid

End to end

CloudStackOpenStack

OpennebulaEuacalyptus

Open communities

Your orchestration must be open to survive

@ShapeBlue

Only CloudStack & OpenStack will survive

@ShapeBlue

CloudStack Background• Open source Infrastructure-as-a-Service platform,

under ASL 2.0 license• A vibrant and growing community in ASF– Developed since 2008 by Cloud.com– Acquired by Citrix in 2011– Donated to Apache April 2012– Became top level AF project March 2013

• A proven cloud platform

@ShapeBlue

But why CloudStack Giles?

Governance

@ShapeBlue

“CloudStack is part of OpenStack, right ?”

Our perception problem

@ShapeBlue

275

@ShapeBlue

CloudStack Users

@ShapeBlue15

CloudStack Users 2.0

@ShapeBlue16

CloudStack Users 3.0

@ShapeBlue

“CloudStack is part of OpenStack, right ?”

CloudStack is not as well marketed as some other projcts

@ShapeBlue

But, what about those Use – Cases’s ?

@ShapeBlue

The obligatory cloud definition slide

Self ServiceResource pooling

Rapid Elasticity

Metered Use

@ShapeBlue

Organisations are virtualised = cap/op ex savingsHowever, operationally often still manual

Still often a service ticket to provision new resourcesLong delivery timesRelatively high operational costsRelies on specialist skillsMargin for human error

On-demand self-service is a driver

@ShapeBlue

Make the most of a global compute estateResources dynamically assigned according to demandWorkloads can be averaged: across departments, across Geos, across times of day, days of month,etcBy pooling resources, reduces the reliance on local capacity planningAbstracts physical resources

Resource pooling is a driver

@ShapeBlue

The The XaaS model allows accurate cost measurement

ComputeStorageNetworketc

Internal chargeback model much simpler“Shadow IT” can be removed

Measured service is a driver

@ShapeBlue

Scale upScale backAutoscalingBurst capabilitiesWORKLOAD PORTABILITY

Rapid elasticity is a driver

@ShapeBlue

Service Provider / public cloudDevops automationAWS insourcing Traditional enterprise workloads

So, todays use-case’s are…

@ShapeBlue

Use case 1 of 4 - Service provider / public cloud

$3,200,000,000

@ShapeBlue

August 2012 = 90% public cloud vs other use casesJan 2014 = 50/50 split

@ShapeBlue

Use case 2 of 4 - DevopsDeploy my

codeOnly on my infrastructu

re

@ShapeBlue

Rapid agility demanded by businesscontinuous integrationcontinuous delivery

Automate, script, automate, script, automate, scriptEVERYTHING needs infrastructure

Use Case 2 of 4 - Devops

@ShapeBlue

Use Case 3 of 4 – “AWS Insourcing”

Jan

Feb

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June Ju

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usage

usage

@ShapeBlue

Use Case 3 of 4 – “AWS Insourcing”

Jan

Feb

Mar Ap

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June Ju

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usage

Known demand

@ShapeBlue

I realise that AWS is costing too much for my known demand I need to know my tooling will workI need to use the same APII still want to burst to AWSI don’t want to get into a massive/complicated project

Use Case 3 of 4 – “AWS insourcing”

@ShapeBlue

Use Case 4/4 – Enterprise adoption

@ShapeBlue

In 2013/14, we are seeing enterprises doing one of the following:

adopt public cloudbuild private cloudalign with public clouds (technology, process, standards)CloudStack has a unique position in the enterprise…

Use Case 4/4 – Enterprise adoption

@ShapeBlue

 “The car was not a problem. I just lost both wheels."

Failure happens – Get used to it

@ShapeBlue

Cloud Era workload

Traditional workload

@ShapeBlue

Traditional workloadsTraditional n-tier applicationsScale & reliance handled by the infrastructureScale by “scaling up”Infrastructure expected to be always available

Traditional Workloads

@ShapeBlue

Cloud era workloadsApplications designed for failureApplications designed for massive scaleScale by “scaling out” (horizontally)

How can an enterprise benefit from both models ?

Cloud Era workloads

@ShapeBlue

Private Cloud

Enterprises want a 2 workload model

@ShapeBlue

Collaborative environment for: all things CloudStack/ CloudPlatformRelated tech: CloudPortal BM, CloudBridge, ecosystem products, hypervisors, storage, etc

Technical deep-dives, issues & best practiceCase studies & ideasTo showcase complementary technologies

Find us on LinkedIn: “CloudStack European User Group”

The European CloudStack User Group

@ShapeBlue

Questions?

Giles.Sirett@shapeblue.com

@ShapeBlue

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