the changing landscape of mobile monetization

Monetizing mobile has always come at the sacrifice of your users’ mobile experience.

Hubspot, 2016

83%of people would like the

option to block ads on mobile

TUNE, 2016

25%of mobile users have some kind of

ad blocking app or Internet browser

AdMonsters, 2015

2.4XLower revenue per page on

mobile than on desktop

Comscore, 6/15

% Time Spent

0

22.5

45

67.5

90

Desktop Mobile

DesktopMobile

THE MOBILE COMMERCE GAP

Comscore, 6/15

% Dollar Spent

0

22.5

45

67.5

90

Desktop Mobile

DesktopMobile

THE MOBILE COMMERCE GAP

Comscore

0

150

300

450

600

Mobile WebApp

PROPERTIES WITH OVER 5M USERSin the United States

Comscore

0

50

100

150

200

AppMobile Web

Avg Monthly Minutes per Visitor

Time spent in mobile properties

Criteo, 11/15

370%the rate of mobile websites.

Mobile apps convert at

Physical Retail 2-3% YOY

Comscore Q1 2016

Physical Retail 2-3% YOY

eCommerce 15% YOY

Comscore Q1 2016

Physical Retail 2-3% YOY

eCommerce 15% YOY

mWeb Commerce 40% YOY

Comscore Q1 2016

Physical Retail 2-3% YOY

eCommerce 15% YOY

mWeb Commerce 40% YOY

mApp Commerce 70% YOY

Comscore Q1 2016

Finding what you want rarely starts at a search

engine in today’s mobile dominated world.

Instead, discovery is fragmented across a

variety of mobile apps, websites and

more.

Creating a demand for app-to-app connections

Effortless partnerships and beautiful app connections that

drive revenue.

Button Marketplace

At TAP 2015, the Button Marketplace was home to four brands.

Button Marketplace

Button marketplace

This year, we’re thrilled to have more Buttons from more partners.

Connecting the Dots

Connecting the Dots

But it’s more than just app-to-app connections…

We heard from publishers that mobile web audiences were still a massive

opportunity for them.

Contextual actions, not ads

Simple Integration, no work for editorial

Experiences that delight users

Mobile web, however, has a different set of needs:

Introducing Mobile web Buttons for

-Gina Lee, Director of Product Management at Conde Nast

“Incorporating Buttons allows us to connect the dots for readers, providing them an easy way to go

beyond inspiration and into action.”

To learn about incorporating buttons in your mobile experience, or becoming one yourself, visit

usebutton.com!