the dangers of building your audience on social media platforms

• I’m Greg• Also know as “Shuey”• Co-founded Stryde• Husband of one, father of two… and

a dog• Master fort builder

WE HELP BRANDS ACCELERATE GROWTH

Core Offering• Audience Targeting/Buyer Journey

Mapping– Content Marketing– SEO– Social Media– Influencer Marketing–Marketing Automation

Content marketing is tough!!!

Why?• Figure out where you audience

spends time online• Engage them• Bring them back to your house to

play

“The Fishing Pond”

“We need to get to 1,000,000 Likes on Facebook in the next 90 days”

“We need to increase the number of fans we are reaching with our posts on Facebook”

“We ran a Disneyland giveaway and tripled our Instagram followers, but no one is engaging or buying from us”

“What happens if Instagram is gone tomorrow?”

“What happens if Facebook changes their rules in how I can engage with my fans?”

Benefits• Real Business Asset• No one can tell you how you must

communicate• No one call tell you how often you

can communicate• Captive audience who wants to hear

from you

The Big Three• Gated Digital Assets• Interactive Content• APPROPRIATE Giveaways

DIGITAL ASSETS

What Are Digital Assets?

• eBooks• Guides• White Papers• Case Studies

Digital assets are pieces of content strategically created to capture a prospect’s email address in exchange for valuable information about a specific need or problem they’re trying to solve.

Guidelines• Has to solve a problem faced by your

potential customers• Has to provide serious value– Enough to give you their email address

• Promote through paid social promotion

INTERACTIVE CONTENT

Guidelines• Tightly focused on what you do• Create landing page on blog• Promote through paid social

promotion• Serve an offer at end of quiz– Drive into a digital asset– Get 10%

GIVEAWAYS

Incentives

The ONLY incentive you should offer is the promise of a solution to their problem

Guidelines• Tightly focused on what you do• Create landing page on blog• Setup giveaway through Rafflecopter• Promote through paid social

promotion• First requirement is to provide an

email address• The rest is gravy

FOLLOW UP & EXECUTION

Never, Ever Okay To…• Let your list sit for more than 30 days• Push sales offers in every

deployment

Expert Tips• Segmentation is key!!!• Always ask for feedback• Provide social proof• Test delivery times and days• Mobile friendly• Tag all links with Google’s URL

Builder

ANY QUESTIONS?