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The
eCommerce
Ecosystem
Magento at
the Core of
eCommerce
The
Magento
Experience
Magento
Enables
Success
Supplemental Pages
The eCommerce Ecosystem
Magento Enterprise
Magento Mobile
Magento Professional
MagentoPlatform
The Magento Solution: Empowering the eCommerce Ecosystem
Core of eCommerce Menu
Supplemental
Technology
Industry
Partners
ImplementationSolution Partners
Design •
Development
• Integration
MerchantConsumer
Hosting
Environment
Enabling Online Business
Manufacturing/ Suppliers/
ERP SystemAccounting & FinanceInventory/ Shipping
Fulfillment
Web/ Content
Development
Marketing Customer Service
& Support
Product Development/
Purchasing
Core of eCommerce Menu
The Magento ExperienceMagento
Architecture
Magento
Enterprise
Magento
Mobile
Magento
Customers
Magento Enterprise
Magento Architecture
• Extensible and Upgradeable Architecture
PHP5 Built on Zend Framework
Event Driven Architecture to Simplify System’s Expansibility
• Architecture Maintains Upgradeability with Customizations
Core Local Community
• Core Flexibility on Design Look and Feel
MVC Architecture
• Core API opens platform for integration
Supports Both SOAP and XML RPC Protocols
• Catalog
• Customer
• Order
Software Development Lifecycle
Every business is different- Every online store should be too
v
Product
Catalog
Marketing
Tools
Consumer
Experience &
Design
Infrastructure
& Back-end
Integration
Performance,
Security &
Standards
Compliance
Experience Menu | Architecture
Magento Enterprise Features
Magento Enterprise
Marketing tools that help turn browsers to buyers
• Promotions
• Product Suggestions
• Consumer Generated Product Reviews and Ratings
• Upsell and Cross-sell Tools
Experience Menu | Architecture
Marketing
Tools
Magento Enterprise: Upsell and Cross-sell
Experience Menu | Architecture
Marketing
Tools
Magento Enterprise
Managing the Product Catalog
• Content Management System
• No technical knowledge necessary
• Personalized content based on user profiles
• Content staging - merge to the live site on-demand or scheduled
• Admin controls of publishing privileges
• Layered navigation and Solr Search
Experience Menu | Architecture
Product
Catalog
Magento Enterprise: Customization at Work
Experience Menu | Architecture
Product
Catalog
Magento Enterprise
Build customer loyalty and increase repeat customers
• Customer Segmentation to Provide for Targeted
Marketing Campaigns, Both Onsite and Off
• Promotional Capabilities
• Wish Lists and Gift Registries
• Loyalty/ Rewards Points Program
Experience Menu | Architecture
Consumer
Experience &
Design
Magento Enterprise: Customer Loyalty Features at Work
Experience Menu | Architecture
Consumer
Experience &
Design
Magento Enterprise
Back-office Integration and Infrastructure Support
• Admin Capabilities
• Track and Review Admin Actions
• User Friendly Admin Dashboard
• Integration with Third-party Applications
• ERP
• CRM
• Create Multiple Sites with One Enterprise Instance
• Reporting and Analytics
Experience Menu | Architecture
Infrastructure
Experience Menu | Architecture
Magento EnterpriseInfrastructure
Performance Features
• Full Page Caching for All Users
• Caching of Content for Category, Product, and CMS Pages
• Solr Search
• PHP Accelerator
Security / Compliance Features
• PA-DSS Compliant
• Aids Merchants in Achieving PCI
Compliance
• Strong Data Encryption
Magento Enterprise
Experience Menu | Architecture
Performance
Security
Results:
• Orders increased by 30%
• 4,000 to 5,000 orders/day
• 40,000 unique visitors/ day
Magento Enterprise: Zenni OpticalPerformance
Security
Sales Module Scalibility (Checkout)
3 web 1 database2 web 1 database1 web 1 database
Concurrent Connections
Pe
rfo
rma
nce
, o
rde
rs / h
ou
r
Magento Mobile
Simple
How It Works
• STEP 1
The free mobile extension is part of the
admin panel
• STEP 2
Purchase an application key (license) and
submit your app to Magento using the new
mobile admin panel
• STEP 3
Magento completes the iTunes submission
process and maintains code for a low
annual or monthly fee.
Experience Menu WWW|
Experience Menu
Magento Enterprise Showcase
Magento Enables SuccessTraining &
Education
Magento
Expert
Consulting
Services
Your Partner
in
eCommerce
Success
Enabling Success Menu WWW|
Magento Training and Education
Enabling Success Menu WWW|
Magento Expert Consulting Services
Magento Expert Consulting Services
Packaged Services
• Architectural Decisions
• Integration Considerations
• Technical Consulting
• Custom Module Design
• Code Review and Performance Analysis
• Data Migration
Enabling Success Menu WWW|
Magento eCommerce - Price vs. Functionality
Level of
Functionality
&
Ability to
Customize
Price
LO
WH
IGH
$ $ $ $ $
Your eCommerce Partner
for Success
Thank You
Supplemental Information
Magento History
• 2001 – Varien is launched as an eCommerce consulting & website design firm
• 2008 – Varien recognizes increasing market demand for customizable, robust
eCommerce software and creates an open-source platform – Magento 1.0
• 2009 – open-source platform is so popular the company releases Magento
Enterprise – a licensed, fully-supported product for businesses who need more
than open source code
• Hundreds of partners and third party developers plus major hosting companies
support Magento
• 2010 – Company changes name to Magento; launches Magento Mobile
• 2011 – Magento hosts its first eCommerce conference and launches Magento Go
Magento Facts and Figures
FASTEST GROWINGeCommerce Platform in the World
100K+ MERCHANT SITES
400K ACTIVE MEMBERSin the Community
45 Employees in 2007
to 260 TODAY6 offices worldwide
Revenues Increased by
300% in 2010 *Compared to 2009
“Magento” Googled more than “eCommerce”
Magento: Google Trends
Enterprise 1.10 Release Features
• Enhanced Import/Export Features
• Gift Wrapping
• CDN/DB as Alternative Image Storage
• Major Enhancement to Call Center Functionality
• Enhanced Payment Functionality
• Enhanced Wish List Functionality
• Improved Shopping Cart Experience
• Enhancement to Assisted Shopping for Customers
2011 Magento Platform Roadmap
• Continue Performance Enhancements
• Support for MSSQL and Oracle
• Integration with Business Intelligence (BI) Tools
• Enhanced Reporting Capabilities
• Return and Exchange Management
• Frontend and Backend UI Enhancements
• Magento Payment Bridge Enhancements
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