the ecommerce ecosystemdocshare01.docshare.tips/files/17715/177157733.pdf · the magento solution:...
TRANSCRIPT
The
eCommerce
Ecosystem
Magento at
the Core of
eCommerce
The
Magento
Experience
Magento
Enables
Success
Supplemental Pages
The eCommerce Ecosystem
Magento Enterprise
Magento Mobile
Magento Professional
MagentoPlatform
The Magento Solution: Empowering the eCommerce Ecosystem
Core of eCommerce Menu
Supplemental
Technology
Industry
Partners
ImplementationSolution Partners
Design •
Development
• Integration
MerchantConsumer
Hosting
Environment
Enabling Online Business
Manufacturing/ Suppliers/
ERP SystemAccounting & FinanceInventory/ Shipping
Fulfillment
Web/ Content
Development
Marketing Customer Service
& Support
Product Development/
Purchasing
Core of eCommerce Menu
The Magento ExperienceMagento
Architecture
Magento
Enterprise
Magento
Mobile
Magento
Customers
Magento Enterprise
Magento Architecture
• Extensible and Upgradeable Architecture
PHP5 Built on Zend Framework
Event Driven Architecture to Simplify System’s Expansibility
• Architecture Maintains Upgradeability with Customizations
Core Local Community
• Core Flexibility on Design Look and Feel
MVC Architecture
• Core API opens platform for integration
Supports Both SOAP and XML RPC Protocols
• Catalog
• Customer
• Order
Software Development Lifecycle
Every business is different- Every online store should be too
v
Product
Catalog
Marketing
Tools
Consumer
Experience &
Design
Infrastructure
& Back-end
Integration
Performance,
Security &
Standards
Compliance
Experience Menu | Architecture
Magento Enterprise Features
Magento Enterprise
Marketing tools that help turn browsers to buyers
• Promotions
• Product Suggestions
• Consumer Generated Product Reviews and Ratings
• Upsell and Cross-sell Tools
Experience Menu | Architecture
Marketing
Tools
Magento Enterprise: Upsell and Cross-sell
Experience Menu | Architecture
Marketing
Tools
Magento Enterprise
Managing the Product Catalog
• Content Management System
• No technical knowledge necessary
• Personalized content based on user profiles
• Content staging - merge to the live site on-demand or scheduled
• Admin controls of publishing privileges
• Layered navigation and Solr Search
Experience Menu | Architecture
Product
Catalog
Magento Enterprise: Customization at Work
Experience Menu | Architecture
Product
Catalog
Magento Enterprise
Build customer loyalty and increase repeat customers
• Customer Segmentation to Provide for Targeted
Marketing Campaigns, Both Onsite and Off
• Promotional Capabilities
• Wish Lists and Gift Registries
• Loyalty/ Rewards Points Program
Experience Menu | Architecture
Consumer
Experience &
Design
Magento Enterprise: Customer Loyalty Features at Work
Experience Menu | Architecture
Consumer
Experience &
Design
Magento Enterprise
Back-office Integration and Infrastructure Support
• Admin Capabilities
• Track and Review Admin Actions
• User Friendly Admin Dashboard
• Integration with Third-party Applications
• ERP
• CRM
• Create Multiple Sites with One Enterprise Instance
• Reporting and Analytics
Experience Menu | Architecture
Infrastructure
Experience Menu | Architecture
Magento EnterpriseInfrastructure
Performance Features
• Full Page Caching for All Users
• Caching of Content for Category, Product, and CMS Pages
• Solr Search
• PHP Accelerator
Security / Compliance Features
• PA-DSS Compliant
• Aids Merchants in Achieving PCI
Compliance
• Strong Data Encryption
Magento Enterprise
Experience Menu | Architecture
Performance
Security
Results:
• Orders increased by 30%
• 4,000 to 5,000 orders/day
• 40,000 unique visitors/ day
Magento Enterprise: Zenni OpticalPerformance
Security
Sales Module Scalibility (Checkout)
3 web 1 database2 web 1 database1 web 1 database
Concurrent Connections
Pe
rfo
rma
nce
, o
rde
rs / h
ou
r
Magento Mobile
Simple
How It Works
• STEP 1
The free mobile extension is part of the
admin panel
• STEP 2
Purchase an application key (license) and
submit your app to Magento using the new
mobile admin panel
• STEP 3
Magento completes the iTunes submission
process and maintains code for a low
annual or monthly fee.
Experience Menu WWW|
Experience Menu
Magento Enterprise Showcase
Magento Enables SuccessTraining &
Education
Magento
Expert
Consulting
Services
Your Partner
in
eCommerce
Success
Enabling Success Menu WWW|
Magento Training and Education
Enabling Success Menu WWW|
Magento Expert Consulting Services
Magento Expert Consulting Services
Packaged Services
• Architectural Decisions
• Integration Considerations
• Technical Consulting
• Custom Module Design
• Code Review and Performance Analysis
• Data Migration
Enabling Success Menu WWW|
Magento eCommerce - Price vs. Functionality
Level of
Functionality
&
Ability to
Customize
Price
LO
WH
IGH
$ $ $ $ $
Your eCommerce Partner
for Success
Thank You
Supplemental Information
Magento History
• 2001 – Varien is launched as an eCommerce consulting & website design firm
• 2008 – Varien recognizes increasing market demand for customizable, robust
eCommerce software and creates an open-source platform – Magento 1.0
• 2009 – open-source platform is so popular the company releases Magento
Enterprise – a licensed, fully-supported product for businesses who need more
than open source code
• Hundreds of partners and third party developers plus major hosting companies
support Magento
• 2010 – Company changes name to Magento; launches Magento Mobile
• 2011 – Magento hosts its first eCommerce conference and launches Magento Go
Magento Facts and Figures
FASTEST GROWINGeCommerce Platform in the World
100K+ MERCHANT SITES
400K ACTIVE MEMBERSin the Community
45 Employees in 2007
to 260 TODAY6 offices worldwide
Revenues Increased by
300% in 2010 *Compared to 2009
“Magento” Googled more than “eCommerce”
Magento: Google Trends
Enterprise 1.10 Release Features
• Enhanced Import/Export Features
• Gift Wrapping
• CDN/DB as Alternative Image Storage
• Major Enhancement to Call Center Functionality
• Enhanced Payment Functionality
• Enhanced Wish List Functionality
• Improved Shopping Cart Experience
• Enhancement to Assisted Shopping for Customers
2011 Magento Platform Roadmap
• Continue Performance Enhancements
• Support for MSSQL and Oracle
• Integration with Business Intelligence (BI) Tools
• Enhanced Reporting Capabilities
• Return and Exchange Management
• Frontend and Backend UI Enhancements
• Magento Payment Bridge Enhancements
