the experience economy - the journey into the teenager's soul

The Journey into the Teenager’s Soul

The Experience Economy

Lujza Kotryová, Court of Moravia

How much do you pay for a coffee?

How much do you pay for a coffee?

How much do you pay for a coffee?

Commodity Product Service Experience

Maslow’s hierarchy of needs

The age of the experience economy

Joseph Pine

1999 (1) – 2011 (3)

The Experience Economy

Product Service Experience

Mass production Mass customization Personalization

User Client Guest / Player

Service Experience

What does it do? How does it do?

Which needs does it fill?

Static, one-way

How does it fill the need?

Dynamic, two-way

deliver stage

How to design an experience?

Theatre Game

How to design an experience?

Theatre Game

Engage all senses

Roles

Education

Aesthetics

Fun

Participation

How to design an experience?

Cue

Cue

Cue

Cue Cue

Cue

Cue

Cue

Cue

Impression

Memorabilia

How to design an experience?

Cue

Cue

Cue

Cue

Cue

Cue

Cue

Cue

Impression

Memorabilia

How to design an experience?

Cue

Cue

Cue Cue

Cue

Cue

Cue

Cue

Impression

Memorabilia

Emphatic design

Human centered design

NEEDS

Experience

Human centered design

HCD

HEAR CREATE DELIVER

Human centered design

HCD

Feasibility Viability

Needs

Intent Why you organize en event?

What do you expect to happen?

Motivation Why would the students sign for the event?

What do they expect?

Fears

What are the students afraid of?

Needs What are the needs of the students?

What they perceive as their drawback? What do they want to change / to be changed?

VIDEO: Baštrng – Margita a Besná https://www.youtube.com/watch?v=VDqSUu-JU6s

En example of a classical literature presentation adapted for teenagers

-ing What will the students do? How would they do that?

Mastery What is the goal for the students?

How can they improve? How will they know that they had improved?

Roles What role does the teacher play? What roles do the students play?

“I am doing this in order to ...“

Authonomy What will the students decide?

How can they influence their own experience?

VIDEO: Osterskov Efterskole https://www.youtube.com/watch?v=OrltkfHwZ70&t=293s

An example of a Danish school teaching by experience:

Ambient What mood do you want to create?

How you involve all the senses?

Surprise What will be a surprise?

What will be new?

Personalization

How you can personalize student’s experience?

Sacrifice What will students sacrifice?

What can cause a disappointment?

Satisfaction

What will cause a satisfaction?

VIDEO: Punchdrunk – The Lost Lending Library https://www.youtube.com/watch?v=Tmehxk37fgs

An example of the way how to bring the children to create a story:

Lujza Kotryová lujza.kotryova@courtofmoravia.com

www.courtofmoravia.com