the innovation process: how to manage innovation

The Innovation Process: The Innovation Process: how to manage innovationhow to manage innovation

Saskia van Stroe-BiezenSaskia van Stroe-BiezenProfessor of Innovation ManagementProfessor of Innovation Management

CreativityCreativity

The innovation process in shortThe innovation process in short

Triple diamond process

Insight activation

Define the opportunity

area

Know your customer

Idea generation

Innovation funnel

Three times diverging and converging

POM

Product Market

Organisation

Innovation funnel:

1.Ideation phase (triple diamond)2.Feasibility phase3.Capability phase4.Launch phase5.Post-Launch phase

Ideation phase

Feasibilityphase

Capabilityphase

Post-launchphase

Launchphase

Trends, IdeasMarket infoCompetitor infoetc

Sustainable innovation to the core

Ist:

Sustainable innovation to the core

Ist: sustainable innovation is a buzz word

Soll:

Sustainable innovation to the core

Ist: sustainable innovation is a buzz word

Soll: sustainable innovation is a core competence

1. Could you describe your company’s core corporateinnovation system?

2. Does your top management regard every employee as an innovator?

3. Have you been trained as a business innovator?

4. Is innovation important in your own performance metrics and in your variable pay?

5. Would it be easy to get small amounts of experimental capital to test a new idea?

6. Do you know where to find coaches and mentors to help you push your idea forward?

7. Do the management processes (strategy planning, budgetting etc) support your work as innovator?

Sustainable innovation as core competence

Create preconditions for Sustainable innovation

1. Creating time and space(e.g. Google: 70/20/10 rule)

Create preconditions for Sustainable innovation

2. Maximize diversity of thinking(old/young, experienced/imaginative, analytical/creative, inside/outside etc)

Create preconditions for Sustainable innovation

3. Foster connection and conversation(make serendipity happen, make innovation democracy happen)

Looking at the world from a fresh perspective!

Looking at the world from a fresh perspective!

Four lenses:

1. Challenge orthodoxies

Looking at the world from a fresh perspective!

Four lenses:

2. Be aware of changes/new trends

Looking at the world from a fresh perspective!

Four lenses:

3. Leveraging competencies and strategic assets

Looking at the world from a fresh perspective!

Four lenses:

4. Understanding unarticulated needs Customer Insight!

LeadershipandStructure

ProcessesandTools

People andSkills

CultureandValue

The organisation as an oiled innovation machine