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AN INNOVATION CENTER IN SUSTAINABLE TECHNOLOGY FOR THE ELECTRONICS INDUSTRY. Carlos Ohde November, 2017

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Page 1: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

AN INNOVATION CENTER IN

SUSTAINABLE

TECHNOLOGY FOR THE

ELECTRONICS INDUSTRY.

Carlos OhdeNovember, 2017

Page 2: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Regulation

CostsCompliance

Reputation

• High costs due to

logistics complexity

and large territory

• National Solid Waste

Regulation for Extended

Producer Responsibility

• Information Security

• Brand protection

• Corporate and

international

regulations

• Brand reputation

• Value perception

Integrated

Management

How we started

Page 3: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Located in Sorocaba - 87km from São Paulo

R&D Center

Manufacturing

Distribution

Center

Reverse Logistics

and Recycling

SinctronicsFIT

Flex

C

Page 4: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Parts manufacturer

Raw Material

Product manufacturer

Distributors& retail

Closing the gap for a Circular Economy

Collection

Reverse Manufacturing

Consumer

Standard OperationsMining and materials manufacturing

Page 5: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Resources from Eletronic Waste

Page 6: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

SINCTRONICS is an innovation center in sustainable

technology for the electronics industry.

We manage REVERSE LOGISTICS, tracking the process

from customer request to the recycling plant.

Our RECYCLING process transforms electronic waste into

raw materials and parts for new products.

Our RESEARCH AND DEVELOPMENT CENTER

implements innovations and provides training and

experimentation in green IT.

We have DEEP KNOWLEDGE ON ELECTRONICS INDUSTRY.

We are capable of placing valuable recycled material in

different points of the supply chain.

More than a recycler, a solid ecosystem

Page 7: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Management of 400 collection

points

National coverage Dedicated vehicles in high demand areas.

Logistics Infrastructure

Page 8: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

100% of the requests recorded, tracked and measured (SLAs)

Reverse Logistic Management

Reverse logistic tracking system

Page 9: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Resources from Manufacturing Waste

Page 10: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

About SinctronicsHow we started

What we do

Where we are going

Page 11: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Operations

Page 12: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Dismantling

Page 13: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Washing

Page 14: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Plastics Recycling

Page 15: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Certified raw material and new parts production

Page 16: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Reverse Logistics

Page 17: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

We love

innovation and

quality

Page 18: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Quality Control and Material Development

Page 19: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Quality Control and Development

Page 20: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Quality Control and Development

Page 21: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

The Linear Model

Raw Materials Parts & Products Dispose

The Recycling ModelThe Circular Model

Raw Materials

Feedstock ReuseReducing

RequirementZero

Waste

Use

Why the Circular Economy?

Page 22: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

SAVING IN ENERGY AND CO2 EMISSIONS

SINCTRONICS PRODUCTSRECYCLED

ABS

RECYCLED HIPS

SAVINGS IN ENERGY* 64% 82%

SAVINGS IN CO2 EMISSIONS*

64% 82%

* Compared to virgin materials. Study performed

in partnership with Federal University of Sao Carlos.

Page 23: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Integration with Local Society

“Escola Viva” Project with Sorocaba municipality;

Page 24: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Providing technology

and infrastructure to

develop solid waste

transition projects.

290tons

years4

tons1796

partners

+15

WEEE processed

and destine to

sustainable ends.

Universities and R&D

Centers, national and

international.

Plastic re-inserted

into clients supply chains

for use on manufacturing

lines.

professionals

+130

Employment opportunities

created and maintained.

Annual collections.

12.000+

Solutions provider for the electronics

industry aimed at reducing the

environmental impact of products

in the post-consumer market while

generating wealth and employment.

ECONOMY

Page 25: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

AWARDS, RECOGNITION

The Circulars: The world’s most important

award for circular

economy initiatives. We

were between a few other

Brazilians companies

choosen as Highly

Commended.

FIESP Environmental Merit Award:FIESP is the Federation of

Industries of the State of São

Paulo. The largest class entity in

Brazilian industry. The visibility that

winning this award gave us is

very unique. Huge companies

such as Unilever, AMBEV and

Tetra pack run for that

recognition, but Sinctronics was

the big winner!

Page 26: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

Plastic Magazine Award: The main award for the plastic industry.

We were choosen from other

sustainability cases related with plastics.

The judges are the magazine editors,

clients and suppliers.

2016

Eco Amcham Award: The oldest award for sustainability

initiatives in Brazil. Companies as Citi,

Tetrapak and Novelis also were among

the winners at that year.

Page 27: AN INNOVATION CENTER IN - Microsoft · SINCTRONICS is an innovation center in sustainable technology for the electronics industry. We manage REVERSE LOGISTICS, tracking the process

THANK YOU! FIESP

Environmental

MeritISO 14000 ISO 9000Responsible

Recycling

AmCham

Eco Award

World

Economic Forum