the library’s image

The Library’s Image

Dr. Curtis R. Rogers, Communications Director

803-734-8928crogers@statelibrary.sc.gov

Image perception/perception of customers when coming into the library

Why it’s important to have a consistent look.

Signage audit/Signage policy Dress codes – looking professional. Library brand manual “If you see it’s broken, fix it.” “If you have time to lean, you

have time to clean”

What we’ll discuss today

Library Image Perception

How do you want your community to perceive your library?

Signage

Be consistent Conduct a

signage audit Create a signage

policy Create a signage

template Be positive with

wording Avoid negative

statements

A signage policy dictates consistency in language, branding, design, and overall message promoting user awareness and a visual identity throughout the library.

Why is this important to the image of the library?

Signage Policy

Examples

Exercise

Take 10 minutes: Put yourself in the place of

the patron. Quickly walk around the

library building and look for inconsistent/confusing signage.

Also look for areas that could use cleaning or straightening up

Share your suggestions

Discussion

How did you feel when you put yourself in the place of the patron?

Was there any confusing signage?

Were there any areas that could be cleaner or less congested?

What are your recommendations?

Why have a dress code? In libraries with a great deal of

interaction with the public, image is very important.

Many people will be turned off by staff members who dress sloppily or wear clothing with potentially offensive images or words.

This type of dress can also have a serious negative impact on employee performance as well.

If a coworker proves to be a distraction, the other employees will have a hard time concentrating on their work.

Professionalism

Some things that dress codes routinely ban include: tank tops, halter tops, or

muscle shirts clothing with foul

language or obscene images

torn clothing sweat pants or sweat suits hats

Dress Code Components

http://www.webjunction.org/content/dam/WebJunction/Documents/webJunction/Harris-County-Public-Library-System-Brand-Manual.pdf

Brand Manual

“If you see it’s broken, fix it.”

“If you have time to lean, you have time to clean”

USE YOUR BEST JUDGEMENT!

Reporting Problems

Thank you!

Questions? Comments?