the magnificent income matrix

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The Rising Tide Lifts All Boats~ We’re raising the tide

The MagnificentMoney Matrix

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

The MagnificentMoney Matrix

Feast & Famineto Garden of Possibilities

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Solo Pros Selling Services…

Can be likewalking a tight rope

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Just One Storm …

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Can Wipe You Out

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You’ve been told…

What if your businessis one basket?

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It Doesn’t Take Much

You lose a clientClients go DIYYou get sickOr…

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Build Your Own

Income Safety Net

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

1. Build Differently

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2. Monitor & Track

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3. Adjust

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1. A Different Model

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Old Model

Services by the hour.Juggling your business taskswhile balanced on a unicycle.

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Kayak!

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A Stable Structure

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What Are You Selling?

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You’re Selling You

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Work Your Quadrants

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Zero in on the Quadrant

1 to 1

1 to Many

Products

Passive

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Quadrant A: Services

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Your Premium

Time is precious.Charge for it.

1 to 1Services

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Quadrant B: Presentations

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Teach, Train & Coach

Share expertise& experience1 to Many

Events

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Quadrant C: Products

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Package Solutions

Group ServicesTemplatesProcedures & SystemsHome Study CoursesWorkbooks from classes

Products

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Quadrant D: Ads / Affiliates

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Put it on Autopilot

Affiliate programsJoint VenturesAdvertising / AdSenseSponsorships

Passive

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Things to Consider

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Repurpose Work & Expertise

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Content is Gold

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Collaborate & Conquer

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2. Monitor & Track

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Plug In

Business TrendsEconomic Swings

Target Client NeedsTechnology Updates

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Listen

What’s the problem?Be the solution.

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Be Flexible

Delivery optionsMultiple formats

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Deliver Quickly

Business moves fast

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Keep Track: Your MatrixSummer | 2010

Your Business

A:Services

B:Events &

Workshops

C:Products

D: Passive Streams

QuadrantPerformance

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3. Adjust

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Adjust forCurrent Trends

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Case Stories

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

David | Sparky Firepants

www.SparkyFirepants.comwww.DigitalIllustrationSchool.com

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Emma | Acorn Host & Shop

www.Beadage.comwww.TaoOfProsperity.comwww.HolisticBusinessAcademy.comwww.AcornShop.com

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Brandie | SOHO Solutionist

www.SohoSolutionist.com

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Questions?

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Come Join Us

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Get Connected

www.IASECP.com

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Academy

www.IASECP.com/Academy

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Magazine

www.IASECP.com/Magazine

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Summer Pilot Program

Create, Launch, Sell& Repurpose

Information Product DevelopmentBarbara@IASECP.com