the marketing mix

Slide 1

The Sussex Innovation

Centre

Marketing Mix

Melanie Page 20 February 2008

Slide 2

Agenda

• Getting the marketing mix right

• Big vs Small

• Golden rules of customer contact

• How much should I do?

• Questions

Slide 3

Getting the marketing mix right

•Mission

•Objectives

•Strategy/plan…

•Suppliers

• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions

Slide 4

Big vs Small•Advertising vs PR

•Sponsoring vs Partnering

•Exhibitions vs Networking

•Telesales vs Targeted call

•Shop/Brochures vs Website

• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions

Slide 5

Golden rules of customer contact •Attention

•Interest

•Desire

•Action

• Getting the marketing mix right• Big vs Small• Golden rules of customer contact• How much should I do?• Questions

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

How much should I do?•Time

•Money

•Skills

•Interest

•Contacts

• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions

Slide 13

Questions• Getting the marketing mix right• Big vs Small• Golden rules of direct mail• How much should I do?• Questions