the power of philanthropy donations on the go: mobile tools to enhance giving tech4good denver...

The Power of Philanthropy

Donations on the Go: Mobile Tools to Enhance Giving

Tech4Good DenverSeptember 16, 2015

Proud recipient of the 2013 Outstanding Foundation award, presented by National Philanthropy Day

in Colorado Steering Committee

Community First Foundation is a leading 40-year-old community foundation that helps donors and nonprofits improve quality of life and create positive change in Jefferson County, the Denver metropolitan area and beyond. We serve as a connector, partner, collaborator and resource

• We created the state’s largest online community giving movement

• We find innovative and collaborative ways to strengthen nonprofits

• We are a trusted steward of donor funds• We join forces with others that are doing good work in the

community• We use our resources, expertise and strategic insights to fund

impactful community programs

$34.3 million raised total

In 2014

$9.5 million donated

64,605 donations

31,420 donors

Average amount per NP $6,030

Most common donation $50

The Other 364 Days…

An initiative to increase philanthropy in Colorado through online giving.24 hours to Give where you live! Initial Goal: $1 million in 1 day

Total Results since 2010

Raised $83 million

Donations 338,580

Opportunity #1:Maximize Mobile

Colorado Gives Day Mobile Device Hits

Overall 25.8% of the Sessions were Mobile/Tablet

Operating Systems• iOS = 70%• Android = 24%• Windows, BlackBerry = 6%

ColoradoGives.org Mobile Device Hits

Overall YTD thru Aug 37.1% Up 60% over same time period last year

Operating Systems• iOS = 66% • Android = 29%• Windows, BlackBerry = 4%

Mobile Strategy

• Do you have one?• Are you using Google Analytics?

• What are your numbers?• How are they changing?

• When is the last time you went through the process to interact with your nonprofit via your mobile device?

• Have a new board member try it!

Opportunity #2:Pump Up Your

Peer to Peer/Crowdfunding

Fundraising Pages

• Your supporters fundraise on your behalf• Increases involvement• Brings you more first-time donors• Drive immediacy• Focuses giving for donor

Online Tools – Fundraising Pages

• CrowdRise, Indiegogo, KickStarter• Read Fine Print

• All or Nothing Campaigns• Hidden Costs• Timing• Mobile Friendly

Other Sites

How ColoradoGives.org compares to other Crowding Funding sites?

Goal 1,000 people giving $50 each = $50,000

• Fundraising Page Cost (2%) = $1,000

• CrowdRise Cost = $4,250• 5% of total raised = $2,500 • 2.9% + 0.30 Credit Card Fee = $1,450+300 = $1,750

Difference of $3,250 or an additional 65 donations!

Crowdfunding – Peer to Peer

• How much are your event gift amounts compared to your general gifts?

• Does your average gift amount change by the participation type or the participant's connection to your nonprofit?

• What's your average self-donation?• What events have been most successful for your

organization?

Opportunity #3:Deliver on your

Donor Connection

Don’t let a first-time donor becomea one-time donor…

First-Time Donor: How did they learn about you?

• Asked to donate from a friend’s crowdfunding page?• Discovered you on ColoradoGives.org or Google search?• Responded to an e-mail forwarded by a friend?• Heard about you through a news or radio feature?• Saw an ad with your logo on it?

First-Time Donor: How can you connect with them?

• Check the comment section from their donation

• Already has interest in your cause

• May not know much about you

• Engage them before they think you don’t care

• Don’t make assumptions about “small” donors

• Commitments start small and can grow over time

• Cumulative impact of a dedicated donor

Progression of a Donor

Repeat donation

Upgraded

Special gift

Big giftMajor

gift

Planned gift

First-Time donation

• Doesn’t have to be about money

• How else can a donor progress?• Advocate• Volunteer• Fundraiser (Fundraising Pages)• A networker bringing you more donors

• Other ideas?

Progression of a Donor

• Poor service or communication

• Never thanked for donating

• No memory of supporting

• No information on how monies were used

• Thought the charity did not need them

Excerpted from excerpted from Network for Good Blog on Why They Leave

How to Lose a New Donor

• You are Building a Relationship

• Like a love relationship where he leaves you because you ignore him, lie, don’t return calls, are late/not timely, don’t appreciate him

From Blackbaud webinar featuring Adrian Sargeant (the Robert F. Hartsook Chair in Fundraising at the Center on Philanthropy at Indiana University and consultant)

Cultivating New Donors

• Dedicate time to cultivation

• Cheaper to retain than to acquire new donors

• Create a plan

Cultivating New Donors

Do the unexpected• Send an article

• Send your report early

• Drop a note from one of your program’s clients

• Call say thank you

Delighting Your Donors

Instill a Gratitude Culture• Write a note card a day

• Set aside 15 minutes each day for a thank you call, text, tweet

• Give your board members assignments to call and thank donors

• Give your program staff assignments to call and thank donors

• Institute a practice of TYIF (Thank You It’s Friday)

Delighting Your Donors

Thank in other avenues• Add pictures of donors to Facebook

• Have clients/kids create special picture

• Survey, then follow through

• Think of creative ways

• Text Message

• Other ideas?

Ways to Cultivate Donors

• Compare online vs. offline donors

• Build both into fundraising plan

• Online gifts growing faster than any other types of donations

• Nonprofits increasing online revenue through recurring online donations*

*The Big Boom in Online Giving, http://philanthropy.com/article/The-Big-Boom-in-Online-Giving/139965/

Online vs. Offline Donors

Most Common

Age

# of Donations

Size of Gifts

How about …

How they donate?

When they donate?

Why they donate?

What else?

Segmenting Your Donor Database

Way #4:Tap into

Colorado Gives Dayor

#GivingTuesday

Plan! Plan! Plan!

• Survey Results: What You Told UsI. (78% response rate)II. 76% of NPs reported at least one new donorIII. 18% reported 21 or more new donorsIV. 9% reported at least 60%

on CGD were newI. 10% reported receiving $5000 or more from first-time donors

• Set a Goal

• Incorporate fundraising pages

• Involve board/staff

• Prizes, Incentives

• Incorporate into your Annual Appeal

Dana RinderknechtDirector of Online Giving

DRinderknecht@CommunityFirstFoundation.org720-898-5911