the return on investment of social media

The ROI of Social Media

ICHECApril 2012

@theafter

about me

context

http://www.a-g.com/Media-Planning

http://conversations.marketing-partners.com

Monologue

Dialogue

Conversations

Listen

Learn

Act

Engage

Adapt

v1.0 v2.0

#AdaptorDie via Briansolis.com

enterprise 2.0

elliance.com

elliance.com

benefits?

McKinsey, 2009

McKinsey, 2009

ROI

http://iampersona.wordpress.com/

http://www.pangaro.com

http://crackthesocialmediacode.com

How to measure Word-of-Mouth’s

impact ?

http://www.intersectionconsulting.com

http://www.intersectionconsulting.com

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

ROI =(Gain of Investment - Cost of Investment)

Cost of Investment

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

PeopleTechnology

Time

Cost reductionMore revenue

Measure in the conversation context

Social Media Pocket Guide - Spreadfast

http://www.mdgadvertising.com/

10 cases

http://www.petercanthony.com

http://blog.init-marketing.fr

The 1 mio € question

toolboxhttp://classroomclipart.com

theconversationprism.com

http://wiki.kenburbary.com/

Cra

wlin

g sp

ectr

um

Pricingformulas

depth of

interactions

exte

nded

limite

d

free expensive

high

low

Manage Content Gather Insight Exchange

YOU publishers bookmarks analytics communication

community image storage data streams projects

blog sounds knowledge communities crowdsourcing

location videos information networks infrastructure

personal data live stream reputation v-office

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

Manage Content Gather Insight Exchange

Google accountFB account

OpenID, Linkedin

TwitterFlavors, CheckThis

Prezly

DeliciousStumbleUpon

Google AnalyticsFB insights

Twittercounter, bit.ly

SkypeSocialcast, Yammer

Flowtown

FB pages/groupsLinkedin

Flickr, PicasaPrezy

EvernoteDropbox

Issuu

RescueTime,BeeboleWakoopa

AddThis, ShareThis

BaseCampZoho projects

Beebole

Blogger, WPPosterous

SoundcloudMySpace

SlideshareKnowledge Plaza

Docstoc

DialogFeedGetsatisfaction

CrowdspringODesk, Mindmeister

GhostBloggers

4squareGowalla

YoutubeVimeo

Dailymotion

StorifyWiki

Netvibes

HootsuiteCoTweetSeesmic

Google AppsZoho

Docs.com

Memolane, DipityWhoopaa

LivestreamuStream

Qik (mobile)

KloutUbervuAttentio

ContactOfficeAcrobat

Capital Creation Curation Control Collaboration

social media dashboard - beta version

The After

The Social Media Engagement Hierarchy of Needs

Alinean - SoMe ROI Calculator

Dragon Search Marketing - SoMe ROI Calculator

minottgore.com

Mitambo - Marketing Plan Builder

Links discussed• http://twittercounter.com/

• http://www.socialbro.com/

• http://www.netvibes.com/

• http://hootsuite.com/

• http://www.ubervu.com/

• http://www.google.com/adplanner/

• http://planmarketing.mitambo.com/

• http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm

• http://www.alinean.com/socialmediaroi.aspx

• http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

• http://wpmu.org/

• http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/

• http://wiki.kenburbary.com/

• https://www.bringshare.com/

• http://klout.com

• http://facebook.com/ads

• http://www.linkedin.com/ads

• http://www.google.com/analytics/

• http://www.woopra.com

http://jasonchenoweth1.blogspot.com

thank you@theafter