the secret to getting your business off the marketing rollercoaster

to Getti ng Your Business off the Marketing Roller Coaster

The Secret

• Timesaving• Efficient• Disciplined• Leverage

Systems

http://www.PracticalMagicMarketing.com // Lori Nash Byron

Magic 7Networking

Direct Outreach

Referrals

Web StrategySpeaking &

Events

Publishing

Keep-in-touch

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• Groups• Go Giver• 50/50• Follow up

Networking

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• The Tools: letters, calls, email, postcards, brochures, fliers

• The Rules: targeted, individual, legitimate, valuable

• Connectors• Centers of Influence

Direct Outreach

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• Focus• Process Improvement• Make it Painless• Reward Generously

Referrals

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• Virtual Hub• KLT• Content• Capture• Sales Process

Web Strategy

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• Be Creative• Leverage Your Time• Always Have Something to Invite

Someone To

Speaking & Events

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• Articles• Repurpose• Focused Topic• Resource Box

Publishing

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• Permission• Content: industry information, strategies, tips, techniques, other

experts, product/service offering, special announcements

• Tools: Ezines, printed newsletters, postcards, mailers, phones

• Database

Keep in Touch

http://www.PracticalMagicMarketing.com // Lori Nash Byron

• Start Slowly, Build• Commit to It• Schedule the Time• Templates & Tools

Systems

http://www.PracticalMagicMarketing.com // Lori Nash Byron

Daily

Action

ActionAction

Weekly

Action

ActionAction

Monthly

Action

ActionAction

Quarterly

Action

ActionAction

http://www.PracticalMagicMarketing.com // Lori Nash Byron

Magic 7Networking

Direct Outreach

Referrals

Web StrategySpeaking &

Events

Publishing

Keep-in-touch

GroupsEventsAssociationsSocial Media

NewsletterEmail OffersTipsOther experts

PRMaterialsEmailsCallsPostcardsDR ads

Direct OutreachCurrent ClientsFriends, ColleaguesCOIsReward

Articles and tipsIrresistible free offerEmail captureClear pathway and call to next action

PresentationsDemonstrationsToursTeleseminarsConference calls

Hot topicsPublicationsRepurposeAuthor Resource Box

http://www.PracticalMagicMarketing.com // Lori Nash Byron

Systems: Your Key to a Steady Stream of Clients

http://www.PracticalMagicMarketing.com // Lori Nash Byron

Lori Nash Byron

PracticalMagicMarketing.com

Follow Me onTwitter: @LoriByron

Linkedin.com/in/loribyron