three opportunities you can’t afford to ignore...three opportunities you can’t afford to ignore...

Three opportunities you can’t

afford to ignore

Alan ZeichickEditorial Director

BZ Media’s SD Times

@zeichick @sdtimes #LLUS12

Translation:

Let’s make some money!Let’s make some money!

@zeichick @sdtimes #LLUS12

It’s Easy.It’s Easy.

@zeichick @sdtimes #LLUS12

(Let’s skip the mapping.)(Let’s skip the mapping.)

@zeichick @sdtimes #LLUS12

Enjoy the rest of the

conference!conference!

@zeichick @sdtimes #LLUS12

Maybe it’s not

that easy.that easy.

@zeichick @sdtimes #LLUS12

� Flexibility� Flexibility

@zeichick @sdtimes #LLUS12

� Cost-Containment� Cost-Containment

@zeichick @sdtimes #LLUS12

� Long-Term Stability� Long-Term Stability

@zeichick @sdtimes #LLUS12

� Simple Admin� Simple Admin

@zeichick @sdtimes #LLUS12

Software and services

you can license and admin.you can license and admin.

@zeichick @sdtimes #LLUS12

Learn from

Amazon, Salesforce, Google.Amazon, Salesforce, Google.

@zeichick @sdtimes #LLUS12

What makes a solid

software business?software business?

@zeichick @sdtimes #LLUS12

Help customers make money…

Help customers save money…Help customers save money…

@zeichick @sdtimes #LLUS12

Ask them where their pain is.

Help them focus on their business.Help them focus on their business.

@zeichick @sdtimes #LLUS12

What are you selling?Does that align with your customer's expectations?Does that align with your customer's expectations?

@zeichick @sdtimes #LLUS12

What do your customers expect?Does that align with your business model?Does that align with your business model?

@zeichick @sdtimes #LLUS12

Yes, you’re in the software business.

No, you’re not in the software business.

@zeichick @sdtimes #LLUS12

You are in the problem-solving business.You are in the problem-solving business.

@zeichick @sdtimes #LLUS12

Lots of value-add you can sell.Lots of value-add you can sell.

@zeichick @sdtimes #LLUS12

Zero admin for customer.Zero admin for customer.

@zeichick @sdtimes #LLUS12

Zero hassles for customer.Zero hassles for customer.

@zeichick @sdtimes #LLUS12

License simplicity for customer.License simplicity for customer.

@zeichick @sdtimes #LLUS12

Customer benefits on Day 1.Customer benefits on Day 1.

@zeichick @sdtimes #LLUS12

Summarize:

Rapid ROI for the customer withRapid ROI for the customer with

a relatively straightforward

business proposition.

@zeichick @sdtimes #LLUS12

Three opportunitiesThree opportunities

@zeichick @sdtimes #LLUS12

@zeichick @sdtimes #LLUS12

@zeichick @sdtimes #LLUS12

@zeichick @sdtimes #LLUS12

One more.One more.

@zeichick @sdtimes #LLUS12

@zeichick @sdtimes #LLUS12

Recap:Recap:

@zeichick @sdtimes #LLUS12

Thank you.Thank you.

@zeichick @sdtimes #LLUS12