Are you angrier thanANGRY BIRDS?

picture this

500 school kids at 1 single place and playing SAME game and COMPETITING against each

other

PARENTS encouraging their children and SCHOOL

management ASPIRING to get name/fame

shoutingscreamingclapping

jumping aroundwhistling

running aroundwooing

What do you FEEL?What do you SEE?

What do you FORESEE?

Isee OPPORTUNITY

see POTENTIAL CLIENTSsee BUSINESS

see FUTURE ENGAGEMENTsee UNTAPPED MARKET

see MONEY

If you also see the SAMEWE are on the RIGHT track

The OBJECTIVE

• Launch our event management team brand• Through a easy and fun activity– ‘ANGRY BIRDS’ contest for school children– Open to 10 schools in the city– 20 kids from each school– Total 200 kids competing for the championship

WHAT is Angry Birds game?

• It’s the leading/popular game in the industry which has no age bar

• 25 billion downloads by users since year 2009• Fun game in which angry birds are aimed to

destroy pigs• The game is released with different versions

and seasons• Easy to play and easy to get addicted

WHY should we do this?

• Easy and fun activity to launch our brand• Getting into schools arena• Easy media coverage for external environment

How does it HELP our business?

• To register a BRAND in the market which– Develop innovative activities– Executes out of box concepts– Design tailor made solutions to business problems– Leverages social media to reach target audience

HOW to do this?

• Have a project plan in place which covers:– Communication– Media engagement– On ground activities– Budgets– Sponsors– Event– Game format

ANY questions so far?

MICRO details

Game FORMAT

Winner

Semi-final 1

Quarter final 1

Quarter final 2

Semi-final 2

Quarter final 3

Quarter final 4

D-day INFRASTRUCTURE

• 5 laptops/desktops• 1 LCD projector + screen• Sound system with music/mike• Meeting setup for prize distribution and press

conference• Good ventilation and air flow

Correspondence with SCHOOLS

Identify 15 schools and share the invite

Finalize 10 from 15

Set expectations with selected schools by

sharing required information

Collect 200 student details and publish them on Facebook

page

Place posters in finalized schools

Post event, thank you letter to schools

along with a memento

Establish good relation with school

management for future engagements

Courtesy calls on monthly basis helps

in creating reputation

Anticipate future engagements

Communication STRATEGY

• Pre– For public

• Create Facebook account and spread the word

• Posters in famous food joints/clubs/shopping malls

– For schools• Letter of invitation• Post acceptance

– Share event details– Posters to be placed in

school notice boards

• Post– Media

• Press release• Copies of event

photographs– Digital

• Results and event photographs on FB account

• Hype the winner and the school on FB account

EXPENSES & REVENUE

• Expenses– Rent

• Venue• Technical infrastructure• Sound and light systems

– Printing• Poster• Invites• Other documents

– Gifts• Prizes• Mementos to schools

• Revenue– Sponsors

• Main sponsor• Sub sponsors

– Commercialize space• Vendor stalls

BREAK

V crafts

How does this stands out?

The USUAL way

• Event management firms usually engage in typical events like– Weddings– Product launches– Talent shows– Award functions– Corporate parties– Other events

ESTABLISH unique brand• In order to cut through the clutter, the firm should focus on

innovative activities targeted to specific audience• Our potential target audience/sector

– Current• Schools• Children

– Later• Big businesses• Corporates

• Activity objectives– Focus on providing innovative solutions for business problems– Use social media and leverage its potential– Introduce use of social media and encourage its usage

THE END