three secret ingredients in addictive content long format - paul gustafson

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TDA GROUP

Revealed! Three Secret

Ingredients in Addictive ContentPaul Gustafson, TDA Group

October 23, 20141

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TDA GROUP

Hey. Hey you.

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TDA GROUP

But how big of a problem is a lack of attention?

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TDA GROUP

It’s a big problem.

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TDA GROUP

We’re surrounded by distraction technology.

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TDA GROUP

So how do you deal with continuously diminishing

attention spans?

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TDA GROUP

What do you mean by “content they need”?

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TDA GROUP

Three simple ingredients.

In your pocket

Just the good stuff

All the media

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TDA GROUP

In your pocket.

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TDA GROUP

Just the good stuff.

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TDA GROUP

Who finds “just the good stuff”?

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TDA GROUP

Who finds “just the good stuff”?

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TDA GROUP

Don’t choose what you like. Choose what your

audience likes.

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TDA GROUP

Or what they need.

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TDA GROUP

All the media.

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TDA GROUP

All the media.

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TDA GROUP

If they love it, their friends will too.

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TDA GROUP

So how does this all work?

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TDA GROUP

Real world example: IBM Content Zone

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TDA GROUP

Lessons from the Content Zone

?More consumption

More sharing

Enthusiasts reach

prospects

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TDA GROUP

Pay attention! Here is the summary:

Addictive content is:

In your pocket

Just the good stuff

All the media

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www.tdagroup.com

@TDAGroupUSA

@pgustafson

Thank you