tim riley, warby parker, warm gun 2012

Designing for Complex Business Models Online > Offline > Online > Conversion

The pros and cons of online/offline?

User experience doesn’t end online.

In order to maximize conversion in an online and offline world, you

need to have a consistent experience across all touch points.

Online Experience Offline Experience

Translating Offline to Online (and Vice Versa)

What Do These Glasses Look Like On Someone’s Face?

What face shape do you have?

“Narrow forehead and eye line that widen at the cheeks

and the chin.”

TRIANGLE

SQUARE

“Angular face with a strong jaw line, broad forehead and

square chin. Proportional length and width.”

“You Should Use Product Videos!”

Zappos increased sales 6% to 30% Ice.com increased conversion 400%

Shoeline.com improved conversion rate by 44%

….on product pages with videos

2.5 to 3.5x HIGHER CONVERSION RATE

@warbyparker: how do your new blue mirror sunglasses look?

40 AVERAGE VIEWS PER VIDEO

50% RETWEETED BY THEIR RECIPIENTS

Out of Stock Message

Recommendation Tool

Inventory Management

Purchase Tons of Inventory

Buy or Build a Factory

FIXING THE PROBLEM

AM

OU

NT

OF

RES

OU

RC

ES

The blend of online and offline

Visual Merchandizing by shape = filter

function

Visual Merchandizing by shape = filter

function

Experiment.