tim riley, warby parker, warm gun 2012
DESCRIPTION
Tim Riley, Director of Online Experience, Warby Parker at Warm Gun on Nov 30th, 2012TRANSCRIPT
Designing for Complex Business Models Online > Offline > Online > Conversion
The pros and cons of online/offline?
User experience doesn’t end online.
In order to maximize conversion in an online and offline world, you
need to have a consistent experience across all touch points.
Online Experience Offline Experience
Translating Offline to Online (and Vice Versa)
What Do These Glasses Look Like On Someone’s Face?
What face shape do you have?
“Narrow forehead and eye line that widen at the cheeks
and the chin.”
TRIANGLE
SQUARE
“Angular face with a strong jaw line, broad forehead and
square chin. Proportional length and width.”
“You Should Use Product Videos!”
Zappos increased sales 6% to 30% Ice.com increased conversion 400%
Shoeline.com improved conversion rate by 44%
….on product pages with videos
2.5 to 3.5x HIGHER CONVERSION RATE
@warbyparker: how do your new blue mirror sunglasses look?
40 AVERAGE VIEWS PER VIDEO
50% RETWEETED BY THEIR RECIPIENTS
Out of Stock Message
Recommendation Tool
Inventory Management
Purchase Tons of Inventory
Buy or Build a Factory
FIXING THE PROBLEM
AM
OU
NT
OF
RES
OU
RC
ES
The blend of online and offline
Visual Merchandizing by shape = filter
function
Visual Merchandizing by shape = filter
function
Experiment.