delight 2012 | warby parker

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Page 1: Delight 2012 | Warby Parker
Page 2: Delight 2012 | Warby Parker
Page 3: Delight 2012 | Warby Parker

$95 PRICE POINT

World-class CUSTOMER SERVICE

Page 4: Delight 2012 | Warby Parker

Buy a Pair, Give a Pair

Page 5: Delight 2012 | Warby Parker

Over 50% WORD OF MOUTH

Page 6: Delight 2012 | Warby Parker

Net promoter score THE LIKELIHOOD OF CUSTOMERS TO REFER A COMPANY TO

FRIENDS, RELATIVES, OR COLLEAGUES 91%

83%

76% 71%

66%

56%

31%

Zappos* Amazon Apple Nordstrom Google Facebook WARBY PARKER   *Zappos NPS from 2009.

All other companies from 2012.

Page 7: Delight 2012 | Warby Parker

How can we use social media to enhance the shopping experience?

Page 8: Delight 2012 | Warby Parker

FACEBOOK

TWITTER

INSTAGRAM

YOUTUBE

PINTEREST

TUMBLR

Page 9: Delight 2012 | Warby Parker