delight 2012 | warby parker
TRANSCRIPT
$95 PRICE POINT
World-class CUSTOMER SERVICE
Buy a Pair, Give a Pair
Over 50% WORD OF MOUTH
Net promoter score THE LIKELIHOOD OF CUSTOMERS TO REFER A COMPANY TO
FRIENDS, RELATIVES, OR COLLEAGUES 91%
83%
76% 71%
66%
56%
31%
Zappos* Amazon Apple Nordstrom Google Facebook WARBY PARKER *Zappos NPS from 2009.
All other companies from 2012.
How can we use social media to enhance the shopping experience?
YOUTUBE
TUMBLR