tools 2.0 for organizations

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Tools 2.0 for organizations: Training session for Directors and staff of press offices.

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Tools 2.0 for organizations

Legal noticeThis work is subject to a licence Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the author of the rights are cited (Jordi Graells i Costa). The full license can be consulted athttp://creativecommons.org/licenses/by/3.0/legalcode.

Jordi Graells i Costa www.graells.cat and www.slideshare.net/jordigraells

DG Communications of the Presidential Ministry (Generalitat of Catalonia)

Palau de la Generalitat. Saló Torres Garcia, 12th June 2009

Training session for Directors and staff of press offices

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Advancing towards the objective = Open Government

From innovation to Open Government

The final objective must be to work towards forms of government-administration with more:

- Effectiveness. Co-design of services together with citizens

- Efficiency. To do more things with the same resources and new uses

- Transparency. Follow-up tools and accountability

- Collaboration / participation. To make citizens responsible (participative democracy)

- Co-responsibility. To advance towards deliberative democracy.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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© Sydney Morning Heraldwww.smh.com.au Eiffel Tower at night © rednuht,

www.flickr.com/photos/rednuht/275062341/CC BY 2.0

What is the difference?

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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There are 6 types:

http://cat.creativecommons.org/llicencia

4

Types of Creative Commons licensesThe copy or reproduction, distribution and public communication is always permitted if the author is credited, but commercial use or the possibility of making derived works may be limited or conditional on their licensing terms being the same as those applicable to the original work. Combining these conditions gives us the current 6 standard licences.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Attribution (by): The work and any derived works may be used for commercial purposes. Generation and distribution of these is permitted without restrictions.

Attribution-Noncommercial (by-nc): The generation of derived works is permitted but these may not be used for commercial purposes. The original work may not be used for commercial purposes.

Attribution-Noncommercial-Share Alike (by-nc-sa): The work or any derived work may not be used for commercial purposes. Distribution of these must be made with the same license as for the original work.

Attribution-Noncommercial-No Derivative Works (by-nc-nd): The original work may not be used for commercial purposes nor is the generation of derived works permitted.

Attribution-Share Alike (by-sa): The work and any derived works may be used for commercial purposes. Derived work may only be distributed under the same license as the original work.

Attribution-No Derivative Works (by-nd): The work may be used for commercial purposes but no derived works may be generated.

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Over 80 million photos only on Flickr

Thank you for sharing © Clearly Ambiguous http://www.flickr.com/photos/clearlyambiguous/39896923/ CC BY 2.0

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June 2007...

Publication by the Generalitat of Catalonia in CC on paper and digital = first experience of an Administration with the licences.

In parallel, on the other side of the world, the Australian state of Queensland began to show interest in the same resource.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Brians 2 Penitentiary Centre

Legal noticeThis work is subject to an Attribution-Noncommercial-Share Alike 2.5 Creative Commons license. This work may be copied, distributed and publicly transmitted provided that the name of the holder of the copyright is cited (Generalitat of Catalonia. Ministry of Justice) and no commercial use is made. If you transform this work in order to generate a new derived work, it must be distributed with a license the same as that which governs the original work. Consult the complete licence on http://creativecommons.org/licenses/by-nc-sa/2.5/es/legalcode.ca.

© Generalitat of CataloniaMinistry of Justice

www.gencat.cat/justiciaFirst edition: June 2007Graphics and printing project: Arts Gràfiques ...Legal depository: ...

... the Generalitat began to publish in Creative Commons licenses

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Generalitat Publications

[...]

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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3. Change of role for citizens

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The journalist citizen

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Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The user of services citizen

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.org

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The actively participating citizen

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Tom Steinbergand MySociety.orgin Great Britain

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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The Power of Information. Tom Steinberg

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Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Prime Minister’s Strategy Unit

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Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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= Portals for empowered citizens 1/2

www.writetothem.com

www.fixmystreet.com

WriteToThem

FixMyStreet

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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= Portals for empowered citizens 2/2

http://petitions.number10.gov.uk

www.mysociety.org/projects/theyworkforyou

Number10Downing Street

TheyWorkForYou

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Government on the web

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Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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And, Administration professionals are also organized

into networks...

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Innovative government communities

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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This means that...

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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From the Administration, in order to connect with citizens and society, we must use 2.0 tools

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Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Let’s see how many web 2.0 companies have disappeared (with a pink x) or have been acquired (with a green circle).

But with a little foresight!

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Employees who think that they can continue

to work as they have done up to now

2.0 collaborative employees

This is the real digital gap

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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4. Which Internet tools?

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Web tools1. Communication tools

AsynchronousSynchronous

2. Collaborative tools and environments

3. Social networks

4. On-line applications

5. Other tools

Classification of 2.0 web tools

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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1. Communication toolsAsynchronous- E-mail

- Blog- Microblogging (Twitter, Yammer)

Synchronous- Instant messaging (Google Talk)- IP Telephony (Skype)

2.0 Web tools 1/3

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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2. Collaborative tools and environments

- Collaborative work: wiki, forum- Google Apps- Google Groups- Filters and social promotion of content and news

(Digg, Menéame)- Geo applications (Google Maps, Panoramio)- Sharing of multimedia files (Flickr, Picasa, Youtube)- Sharing of bookmarks (Delicious)

3. Social networks

2.0 Web tools 2/3

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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4. On-line applications- On-line office automation (Google docs)- Document repositories - Personalized home page (iGoogle)- Shared operating system (eyeOS)

5. Other tools- Listening tools: Google Alert, Wikio, Blogsearch...- Management tools: syndication, bookmarking, recommending,

voting...

2.0 Web tools 3/3

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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This is the summarized chart of 2.0 tools

1. Communication tools

2. Collaborative tools and environments

3. Social networks

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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5. Some other classifications

of Internet tools

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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A first classification...Synchronous communication: IP telephony, instant messagingAsynchronous communication: blog, e-mail, microblogging(Twitter and Yammer)Collaboration: forum, wiki, collaborative platform (e-Catalunya, Google Apps), social network (Facebook, Linkedin...)Management: syndication (RSS, alerts), bookmarking, recommending, voting (filter/content promotion)...Consult what is said about our organization:Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Boardtracker(search for concepts on forums) www.boardtracker.com, Wikio(search for news by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on Internet) www.google.com/alerts, Twitter Applications http://twitdom.com/twitpipe, Twazzup To follow what is said on Twitter www.twazzup.com

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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1. To communicate: blog, twitter (microblogging), Twitpipe (group of Twitter applications)

2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup, Unfoldingnews, Twemes, Disqus, Commentful, Backtype, Intensedebate...

3. To collaborate: eyeOS, Google Apps, Google Groups, Google Wave, others (Posterous, with lists of e-mails, Tumblr...).Wiki: Wikispaces, Wikimatrix. Social network: Facebook, Linkedin. Discovering news: Digg, Menéame, La Tafanera. Repositories: Delicious, Flickr, Youtube, Goear..

4. To organize yourself- RSS Readers: Google Reader, Feedly, Bloglines, FriendFeed...- Personalized environments: Netvibes, iGoogle, Pageflakes

5. To store information: Adrive, Dropbox, Esnips...

... and another more specific one!

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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1. To communicate: blog, Twitter, chat...

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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ocs.

genc

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Blog: gencat

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

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genc

at.c

at/g

estio

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Blog: knowledge management of Justice

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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uple

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Twitter: applicationsCiberpaís. Dijous, 11de juny de 2009

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

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itter

.com

/gen

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Twitter: gencat

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Use of Twitter in the US Administration

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://oh

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Twitter: US Administration

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Twitter: a judge allows the use of Twitter at a trial

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

w.y

amm

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Yammer: gencat

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

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Chat: Catalan Health Institute

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup, Unfoldingnews, Twemes

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://te

chno

rati.

com

TechnoratiSearch by concept. E.g. ‘generalitat’. Add RSS to Google Reader. Functionality ‘Compare’.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://bl

ogse

arch

.goo

gle.

com

Blog searchSearch for ‘generalitat’. Add RSS of the search to Google Reader in order to always read new feeds of ‘generalitat’.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

w.g

oogl

e.co

m/a

lerts

Google AlertsConfigure word to alert us whenever it is found on the web.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

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azzu

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TwazzupTo follow what is said on Twitter about our organization. E.g., put ‘generalitat’; we can also answer the tweets or msgs.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://un

fold

ingn

ews.

com

UnfoldingnewsTo follow what is said on Twitter about ‘generalitat’. We can add the RSS of this search to Google Reader.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://tw

emes

.com

TwemesTo follow what is said on Twitter about ‘generalitat’, but from the bookmark or hashtag. It permits us to make a giny-widget for the blog, etc.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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3. To collaborate: eyeOS, Google Apps, Google Groups, Google Wave, Wikispaces. Social network: Facebook, Linkedin. Transmitting news: Digg. Repositories: Delicious, Flickr, Youtube, Goear...

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://ey

eos.

info

eyeOSPC desktop on the web: co-operative work groups with shared tools, feed sharing (of a blog, etc.)…

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Free resources for collaborative work: Google Wave

Google Apps and Google Groups

http

s://w

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com

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http

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com

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

w.w

ikis

pace

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WikiTo create documents in collaboration. Also Google Docs.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

w.fa

cebo

ok.c

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FacebookSocial networking programme with a set of applications. It is similar to the operating system of social networks.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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LinkedinBusiness oriented social networking site. Tools (forum...) and other functions can be embedded (twitter, bloc, slides, wiki).

ww

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nked

in.c

om

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://di

gg.c

om

Discovering news: diggTo discover and vote for news submitted by the public.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://se

ssio

nsw

eb.u

serv

oice

.com

Social blogs (like digg) for participation

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://de

licio

us.c

om

DeliciousDelicious/Tags/generalitat, copy feed and add it to Google Reader.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

w.fl

ickr

.com

/whi

teho

use

FlickrThe White House publishes photos on Flickr.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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We cannot subscribe to videos by RSS Google Reader. Do it through Youtube.

Others for reporting:- ConfidencialCat www.youtube.com/watch?v=e0khtNdmsB0- Educació per a la ciutadania (JS) www.youtube.com/watch?v=1bfwAutwdDA- Pasapalabra (answer NG) www.youtube.com/watch?v=CT833fDPaVQ

Youtube

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enca

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Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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4. To get organized: Google Reader, Frienfeed, Netvibes, iGoogle

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://w

ww

.goo

gle.

es/re

ader

Google ReaderTo organize all the feeds, to read them, from our favourite webs. Try to activate all the searches for ‘generalitat’.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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http

://fri

endf

eed.

com

FriendFeedAlso to read and get access to the feeds (RSS) of our favouritewebs. It permits good organization of subscriptions and to send messages to all our social networks.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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NetvibesTo organize all the feeds, 2.0 applications. Netvibes Generalitat

ww

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etvi

bes.

com

ww

w.n

etvi

bes.

com

/gra

ells

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

w.g

oogl

e.co

m/ig

iGoogleThe same as Netvibes. E.g., to organize 2.0 resources of Generalitat

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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5. To store information and transfer it: Adrive, Dropbox, Esnip

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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ww

w.a

driv

e.co

m

AdriveTo store and transfer very large files.

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Hey! I’ve lost my wifi connection. What am I going

to do without Messenger?

… Why don’t you try talking

to me?

In conclusion…

Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

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Tools 2.0 for organizations

Legal noticeThis work is subject to a license Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the author of the rights are cited (Jordi Graells i Costa). The full license can be consulted athttp://creativecommons.org/licenses/by/3.0/legalcode.

Thanks!

Jordi Graells i Costa www.graells.cat and www.slideshare.net/jordigraells

DG Communications of the Presidential Ministry (Generalitat of Catalonia)

Palau de la Generalitat. Saló Torres Garcia, 12th June 2009

Training session for Directors and staff of press offices

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