web 2.0 in organizations
DESCRIPTION
This presentation shows how Web 2.0 tools have been adopted by organizations to enhance learning and collaboration among employees. It also shows the use of Web 2.0 tools at the individual level, group level and organizational level.TRANSCRIPT
Web 2.0 In Organizations
Introduction• Web 2.0 describes the wide range of tools
that people use to create and share information.
• Designed to foster communication and collaboration.
• Over a period of time, people have understood the real potential of Web 2.0 and have started using it in educational institutions and organizations.
Different tools and techniques that come under Web 2.0 • Blogs• Micro blogging
(Twitter, Yammer)• Wikis• Social Networks
(Facebook, LinkedIn)
• Social bookmarking and tagging
• Real time collaboration tools (Instant Messaging)
• Mash up• Aggregator (RSS)
Web 2.0 at the Individual Level
Human Capital
Social Capital
Organizational Capital
Intellectual Capital
Network Capital
Knowledge Capital
• 65 – 80% of all learning and development in an organisation is through informal learning.
• Employees prefer to discuss work related queries and problem solving with their peers.
• Web 2.0 is the fundamental shift in the way people perceive learning.
• Significant amount of organizational knowledge resides in the minds of employees and they are considered as major assets of the organization.
Web 2.0 at the Individual Level
Web 2.0 at the Individual Level
• The interaction between individuals is really important in order to facilitate knowledge sharing within the organization.
• Increased collaboration with the aid of Web 2.0 tools will increase the knowledge of the individuals and hence the knowledge of the organization.
Communication
Collaboration
Team Meeti
ng
Deadlines
Update Status
Blogs Wikis
CPT
Web 2.0 Tools for Group Level Usage
Web 2.0 Tools for Group Level Usage
Blogs
Web 2.0 Tools for Group Level Usage
Internal Blogging External Blogging
Facilitates communication irrespective of the hierarchy
Connects to groups outside the organization
Allows team members who otherwise would not have been invited to a meeting to share their knowledge
IBM, Google, Microsoft, Sap write project related blogs
Blogger, WordPress Edison’s Desk Blog
Web 2.0 Tools for Group Level Usage
WikiUsers provide contents
WebsiteWebsite owner provides contents
Web 2.0 Tools for Group Level Usage
All employees can contribute to a wiki
Individual Knowledge gets transformed into Group Knowledge
E-Mail traffic volume gets reduced
Time spent in meetings gets reduced by 50%
Web 2.0 Tools for Organization Level Usage
Encourage Idea Sharing
Deepen Company’s Knowledge Pool
Access to Knowledge Experts
Reduced Communication Costs
Improve Productivity
Web 2.0 Tools for Organization Level Usage
Online Social Networking At IBM
* 39 Social Networking tools
* Access to employees’ Profiles
* Access to online COPs* Create
new organisational knowledge
Online Social Networking At IBM
Value of online social networking for the business
Fiesta Fiesta
Fiesta Movement
Online Social
Networking Tools
Wikis
Blogs
