top 10 marketing quotes from industry leaders

Top 10 Marketing Quotes

By Influential Industry Leaders

“Marketing is a contest for people's attention.”

Seth GodinMarketing/Thought Leader

“Starbucks is not an advertiser ; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.”

CEO - StarbucksHoward Schultz

“Marketing is too important to be left to the marketing department.”

David Packard

“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

David OgilvyAdvertising Executive

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Leo BurnettAdvertising Executive

“Creative without strategy is called 'art.' Creative with strategy is called ‘advertising.’ "

Jef I. Richards

“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.”

Dave RamseyFinancial Talk Show

“Marketing is designed to bring people into something.”

Sue NaeglePresident of HBO

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Peter DruckerManagement Consultant

“Advertising has to be data driven, in order to achieve results that are optimal, firms cannot go off of what they think is

correct!”

Keith KakadiaAgency CEO

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