tourism digital marketing 101 - philippines

Who is this guy?

Richard Dean Anderson

Millennials are considerably more engaged with digital technology and social media than older generations.

Wherever a customer goes, so does his/her mobile device!

Welcome to the mobile experience economy!

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Sample backlink

Relevant #HASHTAGSRelevant #Campaigns

VideosInstagramFacebookTwitter

Keywords:“SOX”“EXPO”

When your customers learn from you,they buy from you – again and again.

Have to be relatable and engaging.

Blog posts, Infographics, White papers& E-books, Feature articles, Videos

Have to be shareable.

BLOGS ARE BACK

Marketers need to know a campaign‘s effectiveness and be able to scale it more broadly when it succeeds.

More personalization.

Extreme creativity.

Embrace the power of community.

Hyper-localization. Super niching.

Main take-aways:

Embrace technology.

Go hyper-local, super-niche.

Embrace the power of community.

Take analytics more seriously.

Follow the money. Own the platform.

Content will always be king.