travel & tourism survey infographic - alltrips outdoor vacation destinations

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Sunrise Pack Station (Belgrade, MT)The Lexington at Jackson Hole (Jackson, WY)Time After Time Bed & Breakfast (Victor, MT)Wildflower Inn (Jackson, WY)Yellowstone Adventures (West Yellowstone, MT)Yellowstone Park KOA (West Yellowstone, MT)

Anglers West Guide Service (Bozeman, MT)Bentwood Inn (Jackson, WY)Budget Rental Car (West Yellowstone, MT)Great Northern Guides (West Glacier, MT)Kelly Inn (West Yellowstone, MT)Moose Creek Lodge & Suites (Cody, WY)Robin's Next Bed & Breakfast (Cody, WY)

AllTrips thanks our clients/partners who supported this research. Each of these businesses contributed gifts of goods, services, facilities and/or time to help us conduct this research:

The AllTrips team spent the summer of 2012 interviewing roughly 700 visitors to paint a picture of the current travel experience. Through online surveys, live interviews and phone interviews, AllTrips spoke with many types of travelers. A majority of those interviewed were female, currently planning travel for a couple or family, between the age of 40-65 and on a mid-range budget.

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WHY NOT POST: FORGET & PRIVACY

POST REVIEWSDON’T78%

TRIP ADVISORPOST TO16%

POSTING REVIEWS

FACEBOOKPOST TO43%

VERBALLYSHARE46%

EMAILSSEND46%

SHARING TRAVEL EXPERIENCES

AFTER RETURNING HOME

FRUSTRATIONS: LOGISTICS & FEAR OF MISSING OUT

DELIGHTS: ACTIVITIES, LOGISTICS & CUSTOMER SERVICE

DININGMAPS

WEATHER

SOUGHT ON MOBILE APPS

27% EMAIL

35% DON’T SHARE

46% FACEBOOK

SHARING ON THE GO

25% VISITOR CENTER

40% COMPUTER

56% PHONE

CONNECTING ON THE GO

WHILE ON THE ROAD

FRUSTRATIONS: FINDING RECOMMENDATIONS, ACTIVITIES & PRICES

DELIGHTS: GREAT WEBSITES

49%MAPSACTIVITIES

57%WEATHER62%

WHAT INFORMATION IS IMPORTANT BEFORE DEPARTURE?

BEFORE LEAVING HOME

FRUSTRATIONS: FINDING LODGING, PRICING & AVAILABILITY

DELIGHTS: SAVINGS, CUSTOMER SERVICE & LODGING

LOYA

LTY

PROG

RAM

S -

17%

BOOK

IING

SITE

S -

61%

LOCA

L SI

TES

- 39

%

GUID

EBOO

KS -

41%

WOR

D OF

MOU

TH -

43%

WOR

D OF

MOU

TH -

31%

REVI

EW S

ITES

- 4

0%

BOOK

ING

SITE

S -

61%

RESOURCES USED WHEN BOOKING38% TRANSPORTATION

41% ACTIVITIES

62% LODGING

BOOKED IN ADVANCE

21% PHONE

73% ONLINE

BOOKING METHOD

MAKING TRAVEL RESERVATIONS

FRUSTRATIONS: FINDING PRICES, LODGING & ACTIVITIES

REVIEWSITES

32%37%GOOGLEMAPS

BOOKINGSITES

47%

RESOURCES USED TO CHOOSE

CONVENIENCE47%

ACTIVITIES56%

PRICE73%

INFLUENCES ON DESTINATION

RELAX40%

ACTIVITIES41%

SIGHTSEE66%

WHY DO ALLTRIPS VISITORS GO ON VACATION?

CHOOSING A TRAVEL DESTINATION

How our visitors discover, plan, enjoy and share their vacationCONNECTING PEOPLE TO OUTDOOR DESTINATIONS

2012 Visitor SurveyAllTrips