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Turning Your eTMF into a Strategic Asset
Jennifer Goldsmith
Vice President, Veeva Vault
Veeva Systems
®2014 Veeva Systems – Company Confidential veeva.com | 3
Sr. Consultant
Life
Sciences
Practice
Leader
Global Manufacturing
IT
Life Sciences Practice Leader, Global Business
Services
Vice President, Veeva Vault
Jennifer Goldsmith Bio
Launched
Veeva Vault
Named to
PharmaVOICE
100
Named to
PABio Healthcare
Advisory IT Council
Clients include
Novartis, J&J, Par,
Medimmune
Clients include
Roche, BMS,
Pfizer, Pliva
Clients include
J&J, United
Technologies
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
®2014 Veeva Systems – Company Confidential veeva.com | 4
Documents Contribute to Study Delays
Study Delays First Patient
Enrollment Delays
Slow site initiation
Lengthy contracting and
budgeting processes
Gathering regulatory
documentation
Ethic committee review
and approval
Receipt of regulatory
documents
Contract and budget
negotiations
Recruitment challenges
Source: Tufts CSDD, Benchmarking the study initiation process, Therapeutic
Innovation & Regulatory Science. 2013.
®2014 Veeva Systems – Company Confidential veeva.com | 5
Source Benchmarking the study initiation process, Therapeutic Innovation & Regulatory Science. 2013.
On average, a phase II / III study took
from protocol approval to 100%
approved sites initiated
16.7 months
®2014 Veeva Systems – Company Confidential
A 12-month delay in product approval due to improper management of
clinical trial documents can increase development costs by 10’s of
millions of dollars and drive significant lost revenue on the order of $1-
2B dollars for a blockbuster product. …Significant redundancy and
rework in TMF management activities is unfortunately common (e.g.,
redundancies across geographies or between a sponsor and a CRO).
McKinsey Solutions, Trial Master File Management: Emerging
Trends and Best Practices
®2014 Veeva Systems – Company Confidential veeva.com | 7
How to Reduce Study Initiation Delays?
Clearly integrated CRO/ sponsor process
Better visibility
Electronic document workflows
Data-driven site selection
®2014 Veeva Systems – Company Confidential veeva.com | 8
Roadmap eTMF as a strategic asset
Define Collaborative
Processes
Transition to an eTMF
Application
Build Repeatable Framework
Use Performance
Metrics
1 3 4 2
®2014 Veeva Systems – Company Confidential veeva.com | 9
Transition to an eTMF Application
1
®2014 Veeva Systems – Company Confidential veeva.com | 10
Many Firms Maintain an eTMF
50% 36%
27% 42%
7% 13%
16% 9% Unknown
Inspectable
paper
Inspectable
electronic
Combination –
paper & eTMF
2010 2012
Only
13% Are Fully Inspectable
®2014 Veeva Systems – Company Confidential veeva.com | 11
Paper Legacy Holds Back Productivity Im
pa
ct
Paper TMF eTMF Archive eTMF Application
Paper documents
Excel tracking spreadsheets
Electronic filing cabinet
Workflows reflect paper processes
Documents exchanged via email, FedEx, fax
No metrics or reporting
Repeatable framework
Multi-party collaboration
Work gets automated
Real-time metrics
®2014 Veeva Systems – Company Confidential veeva.com | 12
Paper Electronic
Generation
Monitoring
Archiving
Exchange
100%
Paper
100%
Paperless
TMF Continuum
Current
®2014 Veeva Systems – Company Confidential veeva.com | 13
Define Collaborative Processes
2
®2014 Veeva Systems – Company Confidential veeva.com | 14
Identify Roles and Responsibilities
Document Subtype Classification Sponsor / CRO Functional Area
Trial Documents Investigator Brochure Sponsor Clinical Operations
Trial Documents Protocol Sponsor Clinical Operations
Trial Documents Protocol Amendment Sponsor Clinical Operations
Trial Documents Sample Case Report Form CRO Data Management
Subject Documents Subject Diary CRO Data Management
Subject Documents Subject Questionnaire CRO Data Management
Reports Clinical Study Report CRO Statistics
Reports Pharmacokinetics Report CRO Statistics
General Relevant Communications Sponsor / CRO Project Management
General Meeting Material CRO Project Management
®2014 Veeva Systems – Company Confidential veeva.com | 15
Leverage Technology to Streamline Processes
®2014 Veeva Systems – Company Confidential veeva.com | 16
Leverage Technology to Streamline Processes
How have you tried to improve collaboration?
®2014 Veeva Systems – Company Confidential veeva.com | 18
Build a Repeatable Framework 3
Jen, I think this step is about a lot
more than the TMF Ref Model.
This is also about investing
upfront. E.g. It is a big pain to
create document placeholders for
everything, but by doing so, you
can now tell what is missing.
May be a hassle to create
workflows, but then the system do
the work for you.
®2014 Veeva Systems – Company Confidential veeva.com | 19
Define what’s needed to know what’s missing
How has the TMF reference model affected collaboration in your organization?
®2014 Veeva Systems – Company Confidential veeva.com | 21
Operationalize SOPs
Word based SOP Workflow based SOP
®2014 Veeva Systems – Company Confidential veeva.com | 22
Shift Work from People to the System
®2014 Veeva Systems – Company Confidential veeva.com | 23
Use Metrics to Drive Performance
4
®2014 Veeva Systems – Company Confidential veeva.com | 24
Metrics Driving Operational Excellence
Monitoring plan availability
Monitoring report
completion
Monitoring report reviewed
Monitoring follow-up letter
completed
TMF completeness by zone
TMF completeness by site
QC cycle time
QC rejection rate
QC findings
®2014 Veeva Systems – Company Confidential veeva.com | 25
Metrics Informing Business Decisions
Functional area
Therapeutic area
CRO
Investigator site
x Accuracy
Timeliness
Cycle time
What metrics have you defined? How do they help? Or how could they be better structured to help?
®2014 Veeva Systems – Company Confidential veeva.com | 27
Roadmap eTMF as a strategic asset
Define Collaborative
Processes
Transition to an eTMF
Application
Build Repeatable Framework
Use Performance
Metrics
1 3 4 2
How to Get Started — A Case Study
Maintaining readiness before the inspection
®2014 Veeva Systems – Company Confidential veeva.com | 29
Thank you
Jennifer Goldsmith
jennifer.goldsmith@veeva.com
484.588.4478
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