tvbwf wine meeting presentation
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TEMECULA VALLEY
BALLOON &WINE
FESTIVALIt’s a GRAPE Love
Affair
MARKETING& PUBLIC RELATIONS
Print 68.6 million impressions.Appeared in 30 publications
13 Magazines including Westways
17 Newspapers including Los Angeles Times, Orange County Register, San Diego Union Tribune
Five television shows
Channel 6 Ruben Galvan (San Diego)
Channel 5 Gayle Anderson (Los Angeles)
PBS California Life With Heather Dawson
Pilot show with news anchor Jane Monreal “See Jane Run”
Broadcast spots highlighting Festival on NBC, Los Angeles
Broadcast spots highlighting Festival on ABC, Los Angeles
Broadcast spots highlighting Festival on ABC, San Diego
Wealth TV – Cable in San Diego
2,250 inches of Printed publicity in newspapers, periodicals and magazines.
More than doubled our print impressions over the previous year.
NC TIMES & Californian 4 page insert prior to the Festival and 3 page review after event
FRONT COVER on Press-Enterprise Entertainment Insert week of Festival
FRONT COVER on NC Times Entertainment Insert week of Event
FRONT COVER and 4 page pull out in NEIGHBORS NEWSPAPER June edition
Full page color cover of event in Jurupa, Colton and Loma Linda News
2009GOLD MEDAL
WINE COMPETITIONGuest Judge from KTIE 590 “Let’s Dine Out” Allan BorganPlus judges from:
• Temecula Creek Inn• Pechanga Resort & Casino• ?
Winners were announced• E-blast• Californian• Neighbors Newspaper• KTIE 590 Radio• KTLA-5 - Television News• San Diego 6 – Television News• At Festival• In Press-Kits given to media attending
event
2009 ADVERTISING
RADIO94.7 The Wave
95.5 KlosK-earth 101
KOST FMKNX 1070
Melinda Lee EndorsementGo-Country
Kfrog 95.1 & 92.9KOLA 99.9 FM
KATY RadioQ103
Smooth JazzKYZYKSONKIFM
PRINTNorth County
Times/CalifornianNeighbors
Valley Business JournalOC Digest
TELEVISIONTime Warner in
Southwest RiversideOrange County
North San Diego
FIOS/Verizon Cable inInland Empire
Orange CountyLos Angeles
NETWORKS USEDFOOD
A&ETRAVEL
USATNTCNNCMT
LIFETIME
BILLBOARDINTERNET
WE SELLWINE!
2009 Temecula Valley Balloon &WINE Festival Beverage costs:•81% Spent in Wine
• ?cases• (Southern California Wine
Country Wines!)•19% Spent on Beer
PROVIDINGQUALITY
WINE LOVERS’EXPERIENCE
Most Variety of Cheese & Specialty Deli Foods Served in 2009.•Atheno’s Spreads & Pita Chips•Kerrygold Gourmet Irish Cheese•Wellington Crackers
(sponsor provided one box for every wine tasting customer intentionally)
•Busetto Salami•Cibo Spreads•Laughing Cow•Champignon Cheese
Food & Wine Pairing 3rd Year Sell Out!
HIGH INCOMEDESIRABLEAUDIENCE
•52% between 36 to 55;•60% household income over $76,000•34% household income over $100,000•36% reside in the
Los Angeles/Orange County DMA
•38% reside in Riverside County•13% reside in San Diego County
2010 MARKETING
SOCIAL MEDIA CAMPAIGNUtilizing
•Facebook•Twitter•Blip•Youtube•Ping•4-Square•Selected Radio Stations
Designed to Drive Fans, Followers & Guests:
•To Sponsors place of Business•Sign up as a fan, follower for future communications•Develop Buzz about Festival before advertising
MORE MARKETING
RADIOTELEVISION
PRINTINTERNET
BILLBOARDPUBLIC RELATIONS
Includes Blog, Internet, Print, Television Network News
OUR MASCOT
VINNIE
•Implemented in 2008 for 25th Event•Named after Vince Cilurzo•Now used as friendly icon for web and social media spokesperson•He is a person… identity is secret
IMPROVEDLAKE SKINNER
EXPERIENCE$7 Million in Renovations
New Sloped & Graded Amphitheater
SIGN UP TODAY!Be a part of the
Food & Wine PairingWine Competition
Social Media /Festival Contest
Visit us at www.tvbwf.comFacebook at Temecula Valley Balloon & Wine
FestivalTwitter at Temecula VBWine
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