twitter and news engagement

Rosa Trieu for Truthdig

Twitter: @rosatrieu

twitter and news engagement

4 Reasons why your news room should actively use social media

Reach new audiences

Engage your audience

Expand your brand

Own your brand

source: http://slidesha.re/15zeQRZ

6 Reasons why your reporters and staff should use social

media

Bring attention and traffic to your work

Follow up on your story

Build your brand

Talk to people

Find new ideas, trends, sources

Connect with readers and viewers

source: http://slidesha.re/15zeQRZ

•What am I supposed to “tweet” about?

details aboutlunch

love forKardashians

rants

Think of Twitter as your own publishing

platform

Tweet your content, but go beyond the

headline•Point out things

readers care about

Twitter is another chance to rewrite your headline and

make it go viral“You want a strong ‘clicky’ headline that entices readers: a burning question, a big secret, a thing-you-need-to-click-on-this-headline-to-find out. But it should accurately reflect the ideas in the piece, or the readers

will be annoyed.” – Sara Wilson, a senior editor for the Huffington Post

It doesn’t even have to be a headline; you can grab an interesting, attention-grabbing nugget from the story, or a question that will make readers want

to click and learn more.

1. Show off the drama

2. Highlight numbers, data,

weird stuff

3. Tweet what you’re reading, your beat, what

you’re working on

•...even if that means RT (retweeting) your competitors.

4. Diversify your Tweets with multimedia

Or something profound

Use or create #hashtags to build a

community

•#tcdisrupt

•#wjchat

•#emmys

Shorten your URLs•Use bit.ly or goo.gl or other 3rd party

platforms to track your Tweets and get reports

long links are less attractive and take up

space

short links are cleaner AND can be tracked

How do I talk to people on Twitter?

Follow people by subscribing to lists

Or create your own list

(we can help you create a list!)

Talk to people directly by mentioning them with @

•Now your tweet will be seen by everyone who follows you.

watch how other people will join in the conversation

too

Is anyone even listening?

(yes!)

What you can do now...

Update your Twitter bio and @handle

Include your association with Truthdig, something unique/interesting about you, and

keep your handle simple

Tweet. And Tweet often.

Use a program like TweetDeck to organize your Twitter the way yo

u ’d like

Attribute your source using “via/by/ht @ source”

Follow your content as it

travels•Look out for reach

•and responses

Have FUN!

Want more?• Twitter makeover

• Advanced tools: HootSuite, Tweetdeck

• How do I follow what’s trending? How do I make a list? How to follow my beat?

• I hate Twitter, you twatter

• I am interested in other social media platforms

Want help? We’re here!Contact Rosa at rosa.trieu@gmail.com