uni2 go week3
Post on 15-Aug-2015
46 Views
Preview:
TRANSCRIPT
Lessons Learned
1. Leverage our Business in our Competitors
2. Go for practical advises!
3. Data based work is hard work
4. Konstantin’s integration
5. Speed up Processes – No time to waste!
TAM – SAM – SOM
TAM – Total Number of Students in Tertiary Education (EU 28) *
AM – Total Number Business Students in Tertiary Education (EU 28)
OM – We will only provide information about European Business SchoolsNot all Business Students are willing to go study abroad
Gathering all information is a slow process
(Best prospective scenario – 1ST Year)
TAM – SAM – SOM
20 243 895 *
3 432 371
= 1 201 329.85
X 16,95%
X 35%
20 243 895 *
3 432 371
= 514 855.65
X 16,95%
X 15%
SWOT
• Various languages• Large University Network• Efficient research tool• Structured layout • Partnerships with a well-known language
program• Personal Student Counseling Service worldwide
• Lack of Forum, Blog and Social Network• Lack of University Database• Lack of exchanging practical experiences• Unattractive and not user-friendly platform design• No mobile App available• No Alignment of personal and professional goals
• Partnerships with more universities• Update of platform• Mobile App• Implementation of forum, blog and social network • User - friendly design
• University websites • Students Counseling Offices• Platforms that provide similar service• Blogs, Newspaper, Rankings (FT)• Strategic alliances of competitors• University Ferries• Visa regulations (for international students)
S
W
OT
HYPOTHESIS FORM VERSION 1.1
CODE: CS01COMPONENT
We believe that university business students have difficulties in finding the right university in Europe
TESTING: Interview with 50 business students that are currently enrolled in a university. Ask them where do they see the main problems in finding the right
university for them.
HYPOTHESIS FORM VERSION 1.1
CODE: CS02COMPONENT
We believe that university business students are interested in using a university matching platform
TESTING: Create a survey - approx. 200 business students enrolled in a university - ask them if they would use a university matching platform
HYPOTHESIS FORM VERSION 1.1
CODE: VP01COMPONENT
We believe that university students are willing to pay for a university matching platform
TESTING: Combine with previous - Create a survey and ask them if they are also willing to pay for this platform (or would only use it, if free)
HYPOTHESIS FORM VERSION 1.1
CODE: KA01COMPONENT
We believe that it is possible to collect all the useful and relevant information about the European universities
TESTING: Wizard of Oz (Do it yourself ) - Research on 15 European universities and look for a certain set of information
top related